Makeup Tips

The Right Way to Apply Blush

Blush is your answer to a pretty, healthy glow. Read our pro tips on where to apply blush to suit your face shape, shade selection and why a powder formulation is your blush bestie. Blush instantly perks up and brightens your entire face. With hues ranging from barely-there peach to warm reds, every skin tone can benefit from blush. Blush, highlighter and bronzer - what’s the difference? Bronzer: Gives you a subtle sun-kissed glow so your skin looks healthy and tan. Apply it to the areas the sun naturally hits the skin - cheekbones, jawline, temples, and nose. Bronzer is also a good choice for heavier contouring. Blush: Adds a flush of colour to the cheeks for a bright, fresh-faced look, usually in pink shade with plum or peach undertones. Blush is applied along the cheekbone and apple of the cheek. Highlighter: Shimmery and lighter than your natural skin tone, highlighter adds a subtle, shimmery radiance to the skin and gently accentuates your features. 🩷 Skin prep & base Applying makeup when your skin isn’t clean results in an uneven, patchy look that won’t stay put. Makeup slides off oily skin and doesn’t sit well on a dry, flaky complexion. With that in mind before we get started on how to apply blush professionally, let’s begin with skin prep for a clean, healthy base. Step 1: Cleanse your skin to remove all impurities and excess oil. Step 2: Gently exfoliate if necessary. Step 3: Apply a hydrating serum to help plump and hydrate your skin. Step 4: Moisturise with a light face oil (suitable for use under makeup) or moisturising lotion. Step 5: Smooth on a priming product. Primer creates a no-slip canvas for your makeup - it won’t slide off your skin. A mineral BB creamand tinted moisturiser are both good choices for primer. Once your skin is prepped you can either apply foundation before blush or, if you’re having a great skin day, simply use blush on your natural base. 🩷 Formula & shade for your skin type Your blush shade goal is to choose a hue that matches your cheek colour when you flush naturally. For a pop of colour, you can go a little more dramatic. Use our handy guide to help you find the right shade of blush for your skin tone. Fair skin tone Peach - natural look Soft pink - natural look Coral - pop of colour Medium skin tone Deep peach - natural look Warm mauve - natural look Rich pink - pop of colour Olive skin tone Rose - natural look Apricot or bronzer - natural look Berry - pop of colour Dark skin tone Warm reds with brown undertones - natural Plum - natural Ruby pink - pop of colour PONi Unicorn Candy blush is an innovative ombré blush with a sunset spectrum of pink hues from soft shimmery peach to bright matte pink. Shades of peach and pink are universally flattering so it's easy to find the perfect match for your skin tone. Picking the right blush formula Blushes come in 3 formulas - powder, cream and stain. Picking your perfect blush formula depends on your skin. Powder: Great for all skin types (especially oily ones) easy to apply and achieve ‘poreless’ airbrushed finish. PONi Unicorn Candy blush is a silky powder - meaning it is not too drying or too oily - ideal for all skin types. Cream: Cream blushes offer a natural dewy finish but steer clear if you have oily skin. Stain: 🩷 How to put on blush  How to put blush onthe right way starts with the right brush! Choose a dome-shaped blush brush with long, super-soft bristles that splay out nicely. The fluffier the brush, the less product it will pick up which, in the case of blush, is a good thing. Brushes with tightly packed bristles can pick up a lot of product and transfer a clown-worthy amount of colour to your face. Stick with a fluffy brush for a gentle wash of colour without harsh lines. To apply the blush, simply swirl the brush in the product and tap off excess powder. Removing extra blush means you won’t end up with a slab of colour on your cheeks. 🩷 Where to put on blush Exactly where to apply blush depends on your face shape. Use our guide below for the most flattering blush application methods for different face shapes. Applying blush for a round face If you have a round face shape, the sides of your face curve slightly outward, rather than being straight. Cheekbones are the widest part of your face and your chin is also rounded. Applied correctly, blush can help a round face look more angular and lifted. Apply blush slightly lower than the apples of your cheeks and extend the line of colour up, towards the hairline using a swirling motion to blend. Applying blush for a heart-shaped face High cheekbones and wide forehead that strongly tapers toward a narrow chin is the key characteristic of a heart-shaped face. Blush can help accentuate your high cheekbones. Start by applying blush on the low part of the apples of your cheeks. Then take the colour in a semicircle towards the hairline and finish at the temples. Applying blush for a square face Apply blush directly to the apples of your cheeks in a circular motion which will help soften the edges of your jawline. Applying blush for a diamond face If you have a diamond face shape, your forehead and jawline are a similar width, cheekbones are high and angular with a pointed chin. Where to apply blush for a diamond face? Your goal is to draw attention upward and soften your features. Do this by applying blush to the tops of your cheekbones and, with a swirling motion, blend outward toward your ears. Applying blush for an oval face Have an oval shaped face? Lucky you! Often considered the ideal face shape, the oval face is already in proportion. It’s very versatile for a blush application. Start at the apples of your cheeks and sweep the blush backwards towards your temples using a circular motion. Now you know how to apply blush professionally, get the only blush you’ll ever need! 

Cream or Powder Contour

An age-old question that has divided people for centuries: cream or powder contour? Okay, that’s a little dramatic but hey, we’re really passionate about this! When it comes to giving you cheekbones that could cut class, we all know that contour is the holy-grail product, but whether you reach for a cream or powder contour, that’s really up to you. Each has its pros and cons, so let’s dive in… Cream Contour Cream contour is here for all of you that love to take things up to 11. Sucking your cheeks in and applying cream contour to the hollows is going to give you a dramatic look that will have your Instagram blowing up. Create a light shadow effect with a couple of dabs of cream, or really step it up with a full sweep of colour. If you’ve got skin on the dryer side and you find that powder contour can grab at any dry or flaky patches, cream contour might just be the answer to your prayers. It won’t collect on dry skin and will make you look gorgeous and glowy. While we love ourselves a cream contour, it can have some drawbacks you should know about before going wild with it. If you’re new to the world of contour (welcome, we’re so glad you’re here!), creams can be a little more difficult to use and blend. If you’re not totally across how to use it, cream contour has the potential to be unforgiving. Plus, if you’ve got oily skin, cream contours can shift throughout the day. Powder Contour There’s a reason powder contouring has a cult-like following. It is super easy to apply so whether you’re a contour beginner or a seasoned pro, you’ll be able to create a defined look. Powder contour also lends itself to a more natural, yes-I-really-am-this-snatched look which is perfect for everyday makeup. If you’ve got a case of oily skin, powder contour is stepping in to be your new best friend. It won’t move throughout the day so no matter how shiny you are, you’ll still look like you were carved by gods. Having said that, if you’ve got dry skin, don’t despair, a powder contour will work just as well paired with a dewy foundation, without drying you out even more. Contouring with powder can also give you a sun-kissed wash of colour when (very lightly) brushed over the face with a large powder brush. In this case though, please, please go gentle and tap off any excess powder. How to Apply Powder Contour So, how do you apply powder contour? So glad you asked. The first step is to grab your powder contour. May we suggest the PONi Cosmetics Unicorn Chocolate Bronzer? The silky texture effortlessly blends and creates the perfect glow. For brushes, either a big, fluffy one or an angled brush will do the trick. Dip your brush in, tap off any excess powder, then visualise a three (trust us, there is method in the madness). Starting from the corner of your forehead, a little further towards the centre of your head than your temple, draw a three. Sweep your brush from the top point, around the edge of your face, under your cheekbones, back out towards the bottom of the ear and then under the jawline. In a matter of seconds you’ll have a chiselled jawline and cheekbones - easy! No matter which side of the cream vs. powder contour debate you’re on, carving out your face has never been easier. Shop our contour here to achieve cheeks for days!

Hollywood's Best Eyebrows 2022

The stars of Hollywood have forever been a source of inspiration for beauty looks. Just think of the winged liner look of Audrey Hepburn, the mile long lashes of Twiggy, or the luscious blowout of Cindy Crawford. When it comes to brows, here at PONi, we’re a little obsessed with the arches of celebrities. Tinseltown is home to some killer brows and 2021 has shown us just how good they can be. We’ve shortlisted five of our favourites right here (trust us, this was a hard one). Plus, we’ll teach you how to recreate their looks so you can finally say, “stars, they’re just like us!”   LILY COLLINS Image Credit - Instagram @lilyjcollins It wouldn’t be a ‘best brows’ list without the queen of the arches herself, Lily Collins. They weren’t always so striking though. Like the rest of us, Lily fell victim to the late nineties trend of over plucking. That was until her mother put an end to that, thank goodness! In fact, now she doesn’t let anyone touch them. In an interview with GLAMOUR UK, she said, “I do it all myself - I simply look in a magnifying mirror, get the tweezers and follow the line. I really think less is more and I like to mess them up.” If you’re not genetically blessed with Lily’s full arches (because let’s be real, who is?), you’ll want something to help build volume and keep the hairs lifted and in place. The Mane Stain Brow Creme will tint the brows with colour that lasts all day and night. It has buildable pigment and being a creme, locks your brows in place. Grab your Pro Brow Brush and use the spoolie end to brush them up, then dip the brush into the creme and use short strokes to fill in the brows. Let the compliments roll in.   SHAY MITCHELL Image Credit - Instagram @shaymitchell Shay Mitchell; an actress whose brows you need to get familiar with ASAP. With arguably some of the best brows on television, she favours a full, brushed up look. A brow lamination without the rigid and borderline crusty effect of lamination - sign us up! Fill in your brows using the Brow Magic Universal Brow Pencil. Not too heavily though, just enough to create your perfect shape and hide any patchy areas. Now, here’s the step you really don’t want to miss for Shay-esque brows: Brush the brows up (yup, up, not across) using the Zebra Clear Brow Gel to really lock the hairs in place. This will make your arches look that much fuller and fluffier. Basically your brows, but better!   DUA LIPA Image Credit - Instagram @nikki_makeup Not only is Dua Lipa one of the world’s biggest pop stars of the moment, she has incredible style and some seriously killer brows. No, we’re not jealous at all! Her brow style is thick, thick, thick. The starlet prefers a more unruly look and really makes a case for a low-maintenance vibe. Her brow shape is more on the straighter side, showing that understanding what shape looks best on you is always step number one. To get brows fit for Dua Lipa, most of us should be beelining for the Lash and Brow Growth Serum. Giving your brows a dose of this serum will stimulate sluggish hair follicles for fuller brows with the kind of volume that would stop traffic. To quickly and easily fill in any sparse patches, the Brow Love Soft Brow Pencil will create soft lines with a fluffy finish, all with pigment to die for.     ZENDAYA Image Credit - Instagram @zendaya Our style and beauty icon, Zendaya, has to be on this list. You’ll often catch us drooling over her latest red carpet look and shamelessly zooming in on her brows. There’s an art to the gorgeously natural Zendaya brow; light to dark. Hear us out. Grab your Brow Duo Powder and your Pro Brow Brush to master this look. Use the lighter shade to fill in the inner corner of your brow to keep this looking natural and avoiding the blocky brows of years past. Once you get to the body of the brow, switch to the darker colour down the tail. This will give you those iconic Zendaya ombré arches that will make them the feature of your look.   MARGOT ROBBIE Image Credit - Instagram @margotrobbieofficial We would be remiss to not include an Aussie icon in our best brows rundown, and who better than Margot Robbie? Being a blonde, anything super thick and heavy in the brow department would look unnatural and just a liiiitle bit crazy. Something light and feathery, with an arch sharp enough to kill thanks to some strategic highlighting will do the trick. Two of our best selling brow products, the Brow Magic and the Brow Pop! are going to get you there. The Brow Magic is your everyday brow saviour that literally couldn’t be easier to use. Brush your brows up with the spoolie, then create your shape with the sharp precision end. Last but definitely not least, use the highlighting end of the Brow Pop! under the arch to give you an instant facelift that Margot herself would be proud of. Shop our range of brow products here and tag us in your Hollywood brows on Instagram!  

Makeup That is Good For Your Skin

Hands up if you’ve ever not worn makeup because it breaks you out, clings to dry patches, or shifts around throughout the day. Go on, put those hands up. Want to know a secret? There is such a thing as makeup that is good for your skin. We know, we were shocked too! That means you can experience that confidence boost and the beautiful artistry of makeup, without damaging your skin. Let’s dive into the wonderful world of makeup with skincare. Ingredients in Makeup That are Good For Your Skin Makeup that lasts all day, doesn’t dry out your skin, and doesn’t block your pores really isn’t too much to ask for. You just need to know what to look for when you’re stocking your makeup bag. Mineral makeup has a cult following in our office, and for very good reason! It is light, doesn’t clog pores, and is packed with skin-loving minerals like zinc and iron - so it’s like makeup with skincare. It does not include oils and fragrances, which means it is great for those with oily or sensitive skin - plus everyone else! Zinc also gives you a little extra UV protection - in addition to the sunscreen you’re wearing, right? The best part of mineral makeup is how light it feels on the skin. Seriously, you’ll forget you’re wearing it. If you have oily skin, consider makeup with clay in it. No, we haven’t lost our minds, bear with us! Clay helps to absorb excess sebum and that means less acne. Kaolin clay is especially non-irritating and helps to calm any redness. Hyaluronic acid in makeup is an absolute dream for dry skin. Think of it like a big drink of water, it keeps the skin hydrated and plump. So, if makeup tends to cling to and emphasise dry patches, using makeup with hyaluronic acid will keep that flakiness at bay. Speaking of those of us with dry skin, vitamin E (or as it commonly shows up in an ingredient list, shea butter) is ultra nourishing and moisturising. It helps to protect the skin barrier and stops any hydration loss. Ingredients in Makeup to Avoid For all of our oily skinned beauties, you’re going to want to avoid comedogenic ingredients in your makeup (as well as in your skincare). They are more likely to clog pores and for acne-prone skin, that’s a hard pass, thank you. Avoid ingredients like coconut, palm or avocado oils. If you have dry skin, they shouldn’t cause any problems but aren’t the go for oily skin. Parabens and synthetic fragrances can also irritate sensitive skin and should be avoided wherever possible. They can cause redness, itchiness or in some extreme cases, an allergic reaction. Plus, they’re just not going to do anything good for your skin so why take the risk? Makeup Products That are Good For Your Skin By now, you’ll know we’re life-long members of the mineral makeup fan club. All of the PONi Cosmetics Cheek Makeup is mineral makeup, so they don’t contain any oils or pore-clogging ingredients. They are also super blendable and won’t cling to any dry patches. They are seriously great for any and all skin types. Oh, and did we mention how darn pretty they are? Cover all bases with the Chocolate Bronzer, the Champagne Highlighter and the Candy Blush. The trio are highly pigmented, vegan and contain ingredients that are good for the skin. While we’re on our favourite topic of mineral makeup, our sister esmi Skin Minerals, has a beautiful range of mineral base makeup, including the Liquid Mineral Foundation and the Mineral BB Cream. They feel so lovely and light on, are great for all skin types, and will not clog your pores. They both contain SPF 15 protection, which is a little bonus on top of your sunscreen. Both the BB Cream and Liquid Foundation have hyaluronic acid to plump and hydrate the skin, as well as vitamin E to keep all of that moisture locked in. If you’re a full coverage lover, go for the Liquid Mineral Foundation, and if you prefer something a little lighter, the BB Cream is the way to go. If your skin is on the oily side, no doubt you’re already best friends with a translucent powder. The esmi Translucent Mineral Powder will keep your makeup in place and minimise shine, as all good powders should, but is also makeup with skincare. It contains aloe vera to calm any acne irritation, as well as kaolin clay to absorb oils and sebum so they don’t clog your pores. What a clever little thing! Flaky, congested, irritated skin after a day of makeup? Yeah, we don’t know her. It’s time to switch to makeup that is good for the skin. Shop our full range of makeup here.

Makeup Tips

What is Tubing Mascara?

A tubing mascara can do it all. Lengthen, volumise, lift, and curl your natural lashes - without smudging or messy removal. Here’s why we love clever tubing mascara... and you will too! Length, volume and lift with the “tubing” formula Instead of coating your lashes with colour like traditional mascara, the "tubing" formula encircles each lash with its own water proof pigmented polymer tube. The result? Volume, length and longevity without the messy flakes and fall down. These water resistant tubes don’t smudge or break but they’re super easy to remove. Clump-free lashes Lashes with tubular mascara are a clump free zone. Unlike a traditional mascara which can quickly clump short or fine lashes with coat after coat, each tube grabs the individual lash and lifts. There are no clumps or product transference to your skin, just a clean, wide-awake effect with effortless length. Ideal for sensitive eyes Tubing mascara is ideal if you have sensitive, reactive eyes prone to watering, wear contact lenses, or have lash extensions. Ok, now we’ve answered your question “What is tubular mascara?” it’s time to meet the best one on the market! How is The White Knight Mascara is different from the rest? What makes The White Knight Tubing Mascara so special? Unique 2 step wand for volume and length While the ‘wrapping tube’ technique is ideal for lengthening, many tubing mascaras on the market might leave you feeling a bit *meh* on the volume front. The White Knight is different. It’s the best tubing mascara because it’s all about epic length and volume. The secret is in The White Knight’s clever two-step application. The mascara can be used in two ‘modes’. One is designed to achieve length and the other designed for volume. The Volume mode delivers more product for lush volumising action. You unscrew the brush at the top of the tube for Volume mode. Switch to Length mode by unscrewing the brush at the top. Lengthening mode removes excess product and lets you use the brush right to the tips of the lashes for length and separation. There's zero wastage switching between the 2 modes as the excess product stays inside the tube! Check out our little Insta reel to see the Length and Volume modes in action. You’ll get a beautiful lifted curl that makes your eyes appear bigger. Even the straightest lashes don’t stand a chance - The White Knight tubular mascara will have them curling upwards instantly. Always apply tubular mascara to clean, completely dry lashes. This helps the mascara form the tube and hold it in place without sliding off. If your lashes are wet when applying a tubing mascara, the application won’t be optimal.  Easy wash off formula No one loves a messy clean up. Luckily, The White Knight formula is the stuff easy-removal dreams are made of. All you need is warm water to remove this tubing mascara. That’s literally it! The tubes are designed to slide off quickly and easily with warm water - no tugging, pulling or panda eyes here. Simply splash your face gently with warm water to loosen the tubes then wash or wipe them away. Perfect for the delicate eye area and sensitive skin types who can’t handle makeup removers. Plus you'll skip the toxins in so many synthetic makeup removers. The White Knight can be used over lash extensions too and the easy clean up means you won’t damage them during removal. Great value With a super generous 12g of product (most other mascaras contain 5 - 10g) The White Knight is the best value tubing mascara out there! Promotes growth of your natural lashes The White Knight formula is brimming with growth and conditioning ingredients - arginine, biotin and peptides. These ingredients work to strengthen and stimulate the growth of your natural lashes. Win!  The White Knight is cruelty-free A win for your lashes and our animal friends. A product is cruelty free if it hasn’t been tested on animals at any stage during the production or manufacturing process. The White Knight formula is 100% cruelty free - no animal testing here! Love the sound of tubular mascara? You can pick up our best selling mascara in a bundle along with your other favourite PONi products. Check out our bundles today.  You might also like to read: Cruelty Free Mascara The Best Smudge Proof Mascara Is Here 6 Facts And Myths About Lash Growth Serum

Makeup Tips

5 Minute Makeup Routine

Wake up. Scroll Instagram. Eat breakfast. Drink a coffee. Shower. Get dressed. Is that the time already? We get it, life is busy! You don’t always have time for a 50 step makeup routine but you still want to look amazing (because why wouldn’t you?). Don’t worry, we’ve got you. We’ve mastered the art of the everyday five minute makeup routine and we’re sharing our secrets. Fast makeup tips 💖 Good skincare routine We hate to break it to you, even if you're the greatest makeup artist with top-shelf products, without a solid skincare routine, your glam is never going to look its best. We’re talking hydrating if you’re on the dryer side, or mattifying if you tend to look a little shiny by midday. Need a little help in this department? Our sister esmi Skin Minerals has your back. Having a good skincare routine is going to do wonders for your makeup and make the process a lot more hassle-free. Who doesn’t want that? 💖 Easy application products When you’re running out the door to make it to the bus, or you’ve woken up 10 minutes before your big online presentation (don’t worry, we’ve all been there), the last thing you want is a product that is going to make you work for it. Products that blend easily and don’t require much precision (today is not the day for a perfectly sharp winged liner) are your best friends. 💖 Multi-purpose makeup Speaking of streamlining the whole process, products that aren’t one hit wonders are a must. A beautiful bronzer doubles as the perfect wash of colour on your eyes. Pair that with your favourite highlighter on the inner corners of your eyes and you’ve got yourself a simple, yet stunning look. A quick glam and a lighter makeup bag? Um, yes please! Stick to the basics A flawless base? Check. A sunkissed glow? Yup. Lashes that could stop traffic? That too! The key to a 5 minute makeup routine is keeping things ultra simple. Save that killer cut crease for when you’ve got a little more time up your sleeve. For now, just make sure the basics are covered and you’re ready to seize the day!  Simple makeup for everyday 💖 Step 1: Better your base We’re sure you’ve heard it before, but the best way to crush your 5 minute makeup routine is to nail your base. Start with a cleansed face and treat your skin with your favourite skin care products. If you’ve got dry or dehydrated skin, it is especially important to have a plump, hydrated base. Reach for your esmi Hyaluronic Acid Serum. If you’re doing your speedy makeup in the morning, make sure you’re slathering on sunscreen. Repeat after us: never, ever forget SPF! 💖 Step 2: Choose your foundation wisely If you’re looking for a simple base that doesn’t require blending for days, get familiar with a loose mineral foundation. Not only is it suuuuper easy to apply, it will look natural and won’t clog your pores like a liquid foundation can. Oh, and it is much easier to find your perfect shade match. Triple bonus! 💖 Step 3: A bronzed goddess Scrambling to get out the door but want to look like you've spent a week at the beach? A glowy bronzer makes the perfect multi-use product to get you on your way sooner. May we suggest the Unicorn Chocolate Bronzer. You can thank us later. Apply to your cheeks as a soft contour to define the face. The key is brushing in a ‘3’ motion on each side of your face, starting at your temple, coming in under your cheekbones, and back out and under your jawline. Then do a quick sweep over your eyelids to deepen and define your eyes. Is there anything a bronzer can’t do? Maybe fold your laundry but that’s about it. 💖 Step 4: Bat those lashes We’re big believers that no look is complete without long and fluttering lashes. Pop on a couple of coats of the White Knight Mascara for some killer volume and length. No matter how your day goes, your lashes will always be on point and that’s what really matters, right? 💖 Step 5: Final touches Finish your 5 minute look by brushing up your brows with our Zebra Clear Brow Gel to keep them cute and fluffy. Sweep the Lip Magic Balm across your lips for your unique tint. And while you’re there, use your finger to dab a bit on your cheeks to liven up your face.. Now look in the mirror, tell yourself you look incredible, because honey you really do. Shop PONi Cosmetics for all the products you need for a stunning 5 minute makeup routine: Zebra Clear Brow Gel The White Knight Mascara Unicorn Chocolate Bronzer Lip Magic Balm

Makeup Tips

Key Places to Apply Highlighter ✨

Wondering where to apply highlighter? Wonder no more. Our foolproof cheat sheet covers the 5 key places to apply highlighter. You’ll be on your way to glow pro in no time. Why does highlighter deserve a spot in your makeup bag anyway? Highlighter adds a subtle, oh-so-shimmery radiance to the skin and while gently accentuating your features. Here’s the key lesson of highlighting school; any feature you highlight comes forward on your face. It’s essentially the opposite of contouring, which makes things recede. Keep that in mind as you make your way through the steps below - you might skip any features you’d prefer to down play. Choosing a Highlighter Before we dive into how to apply highlighter, you need to decide what type of product to use - powder, cream, or liquid. If you’re a highlighter beginner, we suggest choosing a powder. The application is easier to control, quicker than a cream or liquid, the colour is super buildable and powder suits all skin types. Powders are also less precise than cream or liquid highlighters, which really gives you that all-over shimmer radiance. If you haven’t already met our Unicorn Champagne Highlighter, now is the time to get acquainted! Perfect beginners and experts, this silky ombré powder highlighter builds from a soft champagne dayglow to a warm champagne sparkle. Universally flattering, the richly-pigmented champagne shade suits every complexion allowing you to build and sculpt until the highlight level is just right for cheeks, brow bone, nose and eyes.  Where to Apply Highlighter  Highlighter is the final step in your makeup routine. Think of it as the radiant cherry on top! Work through the steps in your usual routine - primer, foundation / BB cream, powder, blush and/ or bronzer - then use a setting spray to set the look. Now we’re ready to answer the question you came here asking “Where does highlighter go?” Grab a soft, fan-shaped makeup brush (ideal for highlighter) and let’s do this! Step 1: Highlight Cheekbones You want to add highlighter to the high points of the cheeks where the light typically reflects on the skin. Load your brush with a powder highlighter, tap off the excess, then apply to the top of the cheekbones. Use small, circular buffing motions to blend in with your blush and bronzer to tie it all together. Step 2: Highlight the Bridge of Your Nose Depending on your nose shape, highlighting along the bridge can be flattering. It makes your nose appear longer and slimmer. Use a smaller fluffy makeup brush for this step. Tilt your head down and starting at the top of the bridge (between your eyes) take the highlighter down your nose, stopping before the tip. You can add a very subtle touch of highlighter to the tip to give your nose a slightly lifted effect. Don’t go overboard though. It’s a quick slip into Rudolph territory! Step 3: Highlight the Inner Corners of Your Eyes Highlighter is so pretty to apply to your inner eye area. It really brightens and wakes up your eyes for an I-got-8-hours-of-solid-beauty-sleep effect. Press a clean finger into the powder and dab gently into your inner eye area. Step 4: Highlight Cupid’s Bow How to use highlighter on your mouth? By highlighting your Cupid’s Bow. This gives the illusion of a fuller and more defined top lip. Switching back to your fan-shaped makeup brush, lightly dust the highlighter onto your Cupid’s Bow. Step 5: Highlight the Centre of Your Forehead Why highlight the centre of your forehead? It adds dimension and helps illuminate your entire face. Also, if you’ve gone a little overboard with a bronzer, your face can look quite flat. Highlighting can accentuate your forehead and help counteract your enthusiastic bronzer use. Simply dust highlighter in the shape of an inverted triangle in the centre of your forehead and blend. Click through to purchase PONi’s Unicorn Champagne Highlighter.   

Makeup Tips

How To Do Natural Makeup

We love a fresh natural makeup look! Here are some quick and easy ways to achieve a barely-there but beautiful finish for every day. A natural base Mineral powder foundation is perfect for creating the base for a natural makeup look. It buffs on to the skin beautifully and doesn’t take a lot of product to deliver a luminous glow with natural coverage. Step 1: Swirl your kabuki brush into the product pot and tap off any excess. Step 2: Apply the powder in a swirling motion all over your face then buff to work it into the skin. The end result is skin that appears more even and luminous without a heavy look. If you’d like a little more coverage, apply a mineral BB cream before the mineral foundation. This will help to smooth any imperfections while still achieving a natural makeup look. Create the look with esmi Skin Minerals Loose Mineral Foundation and esmi Skin Minerals Mineral BB Cream. A natural brow Polishing your natural brows, but not going overboard, is about keeping your look simple and balanced. Step 1: Brush your clean, makeup free brow hairs through with a spoolie in an upward motion. Step 2: Take a brow pencil and, following the direction of hair growth, fill in your brows with short, hair like strokes starting from the inner brow working outwards. Drawing individual lines gives a more natural look than shading. Step 3: Grab your spoolie and run it through the brows again to blend any harsh lines. Step 4: Add powder. Lightly dip your brush into the eyebrow powder. Move the brush upward using light, feather-like strokes. Adding powder after pencil helps add the illusion of volume while keeping brows natural looking. Plus, it sets the pencil. Step 5: Finish the look by swiping on clear brow gel for long-lasting hold. Create the look with Brow Duo Powder, Brow Magic or Brow Love Soft Brow Pencil, and Zebra Clear Brow Gel. A natural cheek  Blushes in pinks and warm peach hues will help create an oh-so-subtle flush that livens up your skin in a natural way. Or, you could opt for a bronzer for cheeks for natural, sunkissed luminosity. Step 1: Load your brush with your chosen blush or bronzer and tap off any excess. Step 2: Smile to see the natural apples of your cheeks. Step 3: Gently swirl the blush across your cheeks in a circular motion starting at the apple of your cheek and working your way out along your cheek bone. Step 4: Build until you’re happy with the intensity The type of brush you use to apply blush really is the secret to pulling off a natural makeup look. You want to opt for a large, fluffy brush. The fluffier the brush, the less product it will pick up - ideal for a gentle wash of colour. Create the look with Unicorn Candy Blush or Unicorn Chocolate Bronzer A natural eye A natural makeup look for your eyes just calls for a palette of 3 shades in neutral / natural hues, a pencil eyeliner, and mascara. Step 1: Take your base colour and work it all over the lid. Don’t get too heavy with the application, you want a gentle wash of colour for the most natural eye makeup. Step 2: Now select a deeper colour and apply the product along the bottom lash line, following the shape of the lashes. Step 3: With the same shade as step 2, press the colour into your upper lash line at the outer corner of the eye. Work your way so the colour intensity tapers off as you move toward the middle of the eye. Keep the colour close to the lash line, don’t take it up too high. Step 4: Blend out any harsh lines with a fluffy eyeshadow brush. Step 5: Take your eyeliner of choice, a pencil works best for a natural look, and line the upper lash line. Step 6: With the darkest shade of your colour trio, buff and blend it over the eyeliner, concentrating pigment in the outer corner. This will add depth to the look. Step 7: Finish with a few coats of mascara to open up your eyes and polish the look! We love White Knight Tubular Mascara A natural lip We’re aiming for a natural looking lip that is still nicely polished. Choose a pink/neutral lip colour one or two shades darker than your natural lip colour. Step 1: Prep the lips with a gentle exfoliation using a toothbrush with soft bristles. Step 2: Using a dabbing motion, press the colour into your lips. You don’t need to be too precise with the lip line or use a lip liner for a natural makeup look. Step 3: You can take your natural pout a little further by adding a dab of highlighter just to the centre of your lips to create the illusion of fullness. Try it with Brow Pop, our multipurpose creamy highlighter in a soft peachy hue. Create natural looks with Lip Magic Balm. It magically changes colour to create your perfect shade of pink!  

Learn

Eyebrow Trends: Brushed Up Brows

The 2000s brought us over-plucked, pencil-thin brows (we get chills just thinking about it) while the 2010s featured the dark and blocky brows of Instagram. So, what do the 2020s have in store for our brows? Welcome to the era of fluffy, brushed up brows!  The soft, feathery brow comes off the back of the age of the big, bushy look (we have the gorgeous Cara Delevingne to thank for that), now with a more minimalistic and natural twist. As we have pared back our makeup in recent times for an effortless look that takes a fraction of the time (20 minutes on our brows is a big “no thank you”), the features that frame our face are no different.  The best part? It is a look that compliments everyone! Of course, if you’ve naturally got full and lush brows, you’re already on your way! If years of over plucking has left you a little lacking in this department (love, we’ve all been there), brushed up brows are still very much on your horizon. You’re just going to need a liiiitle bit of a helping hand. Luckily, we’ve got you.  How to Achieve Fluffy, Brushed Up Brows Your secret weapon to master the art of fluffy brows is the humble spoolie. Grab your trusty Brow Magic and use the spoolie end to brush them up. The aim is to position the hairs in the perfect shape. Don’t worry about being too precious - the days of the over-styled brow are over so feel free to go wild.  Now if you’re anything like us, you’ve got a few sparse areas that could do with some TLC. This is where the other end of the Brow Magic comes in. Fill in the gaps with this universal colour in short strokes to mimic hairs. Patchy brows are a thing of the past, if we have anything to do with it!  Set and forget with the Zebra Clear Brow Gel. Brush the brows up and lock them into place all day. Now go bask in all of those compliments. Gigi Hadid ain’t got nothing on you.  Brushed up brows pair perfectly with a dewy, natural makeup look. Although, if you’re into a look that packs more of a punch, don’t worry, the simplicity of the brushed up brows will make the rest of your look sing.  Can I Make My Brows Grow Thicker?  If the 2000s hit you hard and your brows are still quaking, you might need a helping hand growing out sparse brows. We’ve developed a tube filled with a magic potion (read: serum with heavily researched and proven ingredients) to help build thicker brows and lashes. The Lash and Brow Growth Serum contains biotin to stimulate keratin production and increase hair growth. Sign us up!  It does require a bit of patience, but most people start to see results in just four weeks. And for goodness sake, stay away from the tweezers! We know it’s tempting to want to tidy up here and there, but trust us, putting the tweezers down will allow your brows to grow out and have their fluffy moment. The brushed up brow look isn’t going anywhere any time soon, so grab your spoolie and brow gel and own it! Shop all of our brow products right here. 

5 Wedding Makeup Looks

When the countdown is on to the most important day of your life (okay, second only to the day Brad and Angelina broke up), there are a thousand things to do. Dress? Got it. Guest list? Sorted. Your wedding makeup look? Girl, we’ve got you.    Before we dive in, you’re going to want to get serious about your skincare in the lead up to the day if you’re not already. That’s so your makeup has the best canvas possible. Our friends over at esmi Skin Minerals can help you out with that!  Classic wedding makeup   Instagram: @alexperrinmua Let’s start with a go-to for many brides, a classic bridal makeup look. Now, don’t get us wrong, classic does not mean boring! It just means that you can be pretty darn sure that it will stand the test of time.   A radiant base is the best place to start with classic bridal makeup. Complete with a light wash of colour from the Unicorn Chocolate Bronzer and the Unicorn Candy Blush. Use a brown eyeshadow in the hollows of your lids for some light definition. Soft but full brows are made possible with the help of your trusty Brow Magic. Just brush them up with the spoolie and use the pencil side to fill in any sparse areas. Complete the look with a couple of coats of the White Knight Mascara to really make your eyes pop and keep everyone’s on yours! A universally flattering Berry Nude from Lip Heroes will complete the look.   Natural wedding makeup   Instagram: @miaconnorbridal If fresh-faced and ‘I woke up like this’ is more your style, a natural wedding makeup look should be the beauty for your big day.   For barely there bridal, start with a sheer base, really just to even out your tone but you still want skin that looks like skin! Let your natural beauty shine through!   A light brushing of the Unicorn Candy Blush is going to make you look gorgeously flushed. If you want to warm up your skin a bit more, reach for the Unicorn Chocolate Bronzer. Dabbing the Unicorn Champagne Highlighter on the high points of your face will give you a dewy glow. Your brows are really where this look shines. Grab the Brow Magic to fill in your brows, followed by the Zebra Clear Brow Gel to brush them up and lock them in. The perfect natural lip colour is from Lip Heroes. Find out more about mastering natural makeup here.   Statement Wedding Makeup   Instagram: @jessicacuda_photographer If there is any day to make a statement, it is on your wedding day! Our top way to make sure you’re the centre of attention is a bold lip.   Create your perfect base with the help of PONi (especially the Unicorn Candy Blush and the Unicorn Chocolate Bronzer), and then don’t be afraid of a red lip, like this one. It will immediately give you that confidence boost you need on a day like your wedding! Fill in your brows, swipe on some mascara and girl, get to that aisle!   Glowy Wedding Makeup   Instagram: @jessicacuda_photographer  Perfect for when your wedding theme is something more on the dreamy side, glowy makeup is guaranteed to make all of your guests gasp in the best way possible.    To make sure you’re floating on air for the whole day, a dewy base will get you well on your way. The key to this look is our gorgeous Unicorn Champagne Highlighter (pairs perfectly with actual Champagne, FYI). Use a highlighting brush and sweep it across the tops of your cheeks and on the tip of your nose. Take it up a notch by using the Brow Pop!’s highlighter end under the brow bone for an instant facelift. Radiance has never been easier!   Edgy Wedding Makeup   Instagram: @miaconnorbridal If you want to make sure all eyes are on you (it is your wedding day, after all!), time to embrace your edgy side. And yes, it can absolutely be bridal!   Start with a soft and minimalistic base because with this look, the eyes have it! A darker shadow will really make your look standout in the best possible way. There are plenty of looks to choose from, in fact, we wrote about a bunch here. Now all that’s left to do is choose your version of ‘edgy’. Our personal favourite? A gorgeous cat eye flick with the help of the Pegasus Liquid Eye Liner.   Now that your wedding makeup is sorted, that is one more thing you can cross off your list. Move on to an easy one next like choosing the wine!   Shop everything you need to master bridal makeup with PONi here.  

Makeup Tips

The Beginner's Guide to Bronzer

We break down how to apply bronzer properly for an envy-inducing, sun-kissed glow instead of a streaky orange mess! Here’s our beginner proof guide for how to apply bronzer the right, radiant way. Beginner's Guide to Bronzer What does bronzer do? Your bronzing goal is to add warmth to your skin, not slabs of colour that resemble a fake tan. Done right, bronzer will frame your face with a subtle glow for healthy, sun-kissed looking skin. Where does bronzer go? Bronzer isn’t designed to cover your entire face - you’ll end up more orange Oompa Loompa than healthy, bronzed goddess! So, where does bronzer go? The golden rule for a golden glow is applying bronzer to the areas where the sun naturally hits your skin; cheeks, hairline, and temple. To add a little more definition, bronzer can be applied along your jaw bone too. Let’s break down how to apply bronzer correctly in each of these 3 places: Cheeks Bronzer gives your cheeks and cheekbones beautiful definition and a lit-from-within glow. Where do you put bronzer on your cheeks? Focus on the apple of your cheek and blend along your cheekbone. Step 1: Take a large, fluffy bronzing brush and swirl it into the bronzing powder and tap off any excess. Step 2: Run a line of bronzer from your ear to the apple of your cheek. Step 3: Blend the bronzer out using tiny swirling brush motions. Avoid ‘back and forth’ brush strokes as this won’t deliver the airbrushed, perfectly blended result the swirling motion will. The bronzer on your cheeks should be slightly heavier than your temples and hairline. Temples & hairline Applying bronzer to your temple and hairline continues the subtle glow from your cheeks for an even, natural look. Step 1: Load the brush again, tapping off any excess product. Step 2: Apply bronzer across your natural hairline by lightly moving the brush in small circular motions, from one temple to the other. Jawline A little bronzer on your jawline gives the illusion of more sculptured features. Remember, bronzer is best used to add warmth and subtle definition rather than a full-on contouring product. Step 1: With your brush loaded, sweep bronzer along your jawline running from underneath your chin and finishing just before reaching your ear. Step 2: Next, take a clean brush along your jawline in swirling motions to blend everything together. How to apply bronzer Choose the right brush Using the right makeup brush will make a world of difference when applying bronzer. For an even, natural glow using a dome-shaped, soft powder brush is a foolproof choice. We recommend Crown Brush’s selection of cruelty-free brushes for bronzer and blush application. Don’t be heavy handed A light touch is key for getting that subtle sun-kissed shimmer. Being heavy handed can leave you with a thick, streaky look. Using a soft brush, as suggested above, helps keep the application light too. Remove excess bronzer Using powder bronzer? You don’t want to go in with too much product at once. Always tap the brush to remove excess product. It’s easier to build up colour than remove it. Blend, blend, blend Bronzer is all about blending for a natural *no streaks here* look. Use small circular motions to blend and make it even easier by applying a very thin layer of loose setting powder before going in with the bronzer. Best bronzer products for beginnerss PONi Unicorn Chocolate Bronzer is the best bronzer for beginners. This silky bronzing ombre pressed powder effortlessly blends from light to a dark bronze for instant, sun-kissed luminosity to flatter all skin tones. Why you’ll love Unicorn Chocolate Bronzer: Ombre powder blends from light to dark bronzer to suit all skin tones Multipurpose: use as a bronzer or eye shadow Silky texture and long-lasting finish Choose matte glow or shimmery radiance Vegan and cruelty-free Your beautifully bronzed glow awaits. Click here to purchase PONi’s Unicorn Chocolate Bronzer.

Makeup Tips

4 Bold Eye Makeup Looks We Love

Looking forward to a big event? Get ready to wow with bold eye makeup! A special occasion is a perfect chance to try something a little different.  We’ve put together 4 statement eye makeup looks to get you inspired. These looks seem intimidating at first, but broken down step by step they’re actually easy to achieve! Don't worry if you're a beginner, we got you girl! Check first our tips on how to apply eyeshadow here. Look 1: Hollywood Glamour Eye Makeup Glamour eye makeup is a popular trend. Take your cue from the beauties of old Hollywood with beautiful winged eyeliner, voluminous lashes and a defined brow. Pair with a ruby-red lip and your look is complete. Eyes For the lids, you’ll need eyeshadow in a neutral-toned base colour of your choice and a darker complementary colour. With a flat brush, begin by applying the base colour over the entire lid. Next, switch to the darker colour, blending it into a V shape in the outer corner of your eye. Cut the crease to create a shadow that widens and defines your eye. With your eye shadow sorted, it’s time to draw on a classic cat eye winged look. To start, use a soft kohl pencil to draw your cat eye - it’s easier to correct mistakes using a pencil to begin with. When you’re happy with the shape of your cat eye in kohl, go over it with a black waterproof liquid liner to build colour intensity. Finish your glamour eye makeup with mascara or lengthy, voluminous lashes. Brows Sculptured brows are quintessential here. Classic and beautiful, they define the eye for a real statement look. Start by mapping of the shape of your brows with Brow Magic. Next, take a spoolie brush and comb hairs downward. Then, with Brow Magic use small flicking motions in the direction of your hair growth to fill them in. To create a more sculpted brow shape, make a slight peak (we mean slight - you don’t want a scary surprised look) where your natural arch is. Brush your hairs out again to fluff them up and blend out any harsh lines. Lips Pair with a statement red lip and your look is complete! For this look we recommend: Brow Magic, The White Knight, and Pegasus Liquid Liner. Look 2: Smokey Eye Smokey Eye inspired by Mia Connor Smokey eye makeup is a classic favourite. And ‘smokey eye’ doesn’t mean you’re limited to black or grey colours. You can use a bronze and chocolate palette for this bold eye makeup look too! Eyes For the base, choose a chocolaty / bronze hue with a little shimmer and sweep it across the entire eyelid. Apply it with a firm, flat eyeshadow brush. Next, take a matte taupe colour shadow and using a blending brush apply it across the socket line to create a ‘halo’ effect transitioning from the chocolatey base colour. Take it a little higher than the socket line but not too far. From here, choose a subtle pink shade and using a blending brush take it along the edges of the taupe colour to blend and right up to the eyebrow. Under the eye, using an angled eyebrow brush take the first chocolate colour and blend across the bottom rim. Next, take the taupe colour and shadow it under the chocolate, keeping the edges nice and soft. Using a light, shimmery pink, highlight the inner corners of the eye and finish with mascara. Cheeks You just want a light, subtle glow on the apples of the cheeks. Choose a peachy pink colour for the blush. Then take a highlighter and dust across the cheekbones closer to the eye socket and a touch across the cupid’s bow. Lips Finish with a subtle pinky peach lip colour. For this look we recommend: The White Knight.  Look 3: Graphic Liner  Graphic Liner inspired by Mia Connor Graphic liner is a modern, edgy look. Who said you have to follow the crowd? Stand out with this fun graphic look. Eyes Using a liquid eyeliner on your upper eyelids, draw on a winged look and extend the wing right out for a really exaggerated line. Next, starting from the middle* of your eye draw a second line just above the crease to connect with the end of your wing to create the graphic arrow shape. *You can extend the line further towards the inner eye or shorter than the middle. The further towards your inner eye, the more dramatic the look. Choose a gorgeous metallic, bright, or glittery liquid eyeshadow and fill inside the graphic lines. Finish the look with a slick of mascara. Lips Team your gorgeously graphic eyes with a nude lip. If you’ve used a metallic shadow a muted matte lip will work beautifully. For this look we recommend: Pegasus Liquid Eyeliner and White Knight Mascara.  Look 4: Bright Colour Bold and bright inspired by Mia Connor Go bold and bright! Bright colour is a fun eye makeup look that adds vibrancy to any outfit, especially a plain or neutral one. Bright, bold eye makeup is best paired with a coat of mascara and a messy, full brow. First, choose a shade that works with your eye colour. When working bright or neon colours, you can make it really easy by just using a single shade! Get some colour inspo with our little guide here: Blue eyes All shades of pink - especially bold fuchsia tones. Turquoise Gold Orange tones, copper, coral, and bronze Brown eyes Lavender Metallic teal Cobalt blue Green eyes Violet Silver Gold Bold fuchsia Now you’ve got your colour sorted, here’s how to create this statement eye makeup look. Eyes Take your eyeshadow brush loaded with your colour of choice and sweep it across your lids, then use a clean brush to soften any harsh lines. Using a small eye brush you can also line your lower lash line with a smudge of colorful eye shadow too. Tip to fight fall down: Tapping excess eye shadow off your brush before using it minimises the chance of it falling under your eyes. Take your mascara and coat both your top and bottom lashes to really define the eye area. Finish with a touch of highlighter in the inner corners of your eye. Cheeks Choose a peachy pink colour for the blush and use a highlighter along the orbital bone. Lips Try a subtle two-toned lip combination that blends seamlessly to contour the lips for a fuller look. Use a light pink lip colour for the base and a slightly darker hue (in a similar colour match) for the corners blending towards the middle. For this look we recommend: Perfect & Popular bundle which includes The White Knight Mascara, Brow Pop, and Brow Magic! Love these looks? Check out our full range of amazing brow and eye products today. All of our products are designed to be easy to use for everyone, not just professionals.

Makeup Tips

Favourite Vegan Eye Makeup Products

Say hello to our favourite cruelty free and vegan products. Our vegan eyeliner and brow gel plus cruelty-free staples no makeup kit should be without! PONi’s entire range is cruelty-free and our vegan products are indicated by labels on each product page. Read on for our top picks. Pegasus Vegan Liquid Eyeliner Vegan and cruelty-free Thought liquid eyeliner was tricky to apply? You haven’t met Pegasus Vegan Liquid Eyeliner. Easy to use, the quick-drying, smudge-proof formula glides on like a dream with a rich black intensity. Pegasus is the best vegan liquid eyeliner for an eye-opening dramatic wing or a subtle everyday flick. The clever soft but sharp felt tip means precise, no stress application of fine lines or thick flicks for beginners and experts. Why We Love It Easy, pen-style application Pegasus will turn pencil-only beauties into liquid fans. The easy to handle pen- style application delivers the intensity of a liquid with the control of a pencil. No mess, no wobbles. Just sharp lines and bold flicks with this vegan eyeliner. Long lasting, water resistant formula Sweat, oily eyelids, and humidity don’t stand a chance against this long lasting, smudge proof vegan liquid eyeliner. It’s water resistant but also washes off easily.  Brow Love Soft Brow Pencil Vegan and Cruelty-free Brow Love Soft Brow Pencil is the ultimate long-lasting soft, pigmented brow pencil. Delivering soft lines and a fluffy finish with ease, this soft retractable brow pencil gives brows colour, shape and volume oomph. Ideal for every day, natural looking brows or buildable for a bolder look.  Why We Love It 5 shades to choose your perfect colour match Little Palomino: Light blondes Palomino: Light brown and dark blonde Chestnut: Brunettes and auburn hues Thoroughbred: Dark brunettes Black Beauty: A graphite colour for super dark-browed beauties High pigment for bold and defined brows This soft eyebrow pencil delivers the perfect amount of pigment for super defined brows but still works beautifully for subtle, more natural looking arches. Soft formula No brittleness here. You’ll love how soft the formula feels to apply and have confidence knowing it’s rub-resistant. Easy application With a retractable design, this eyebrow pencil is easy-as-pie to apply. It features a fine oval tip on one end and spoolie brush at the other, perfect for soft lines and a fluffy brow finish. Long lasting formula Once it’s on your brows, it’s staying there. A long wearing formula for long days and big nights!  Clear Vegan Eyebrow Gel Vegan and cruelty-free Vegan eyebrow gel for a natural, strong hold doesn’t get better than our Zebra Clear Brow Gel. It’s the secret to polished looking brows with or without makeup. Without makeup: Helps tame and shape unruly hairs with a unique, ultra-precision spoolie. Apply the eyebrow gel following the direction of your eyebrow hairs. With makeup: Set everything in place with a few strokes of Zebra Clear Brow Gel. Apply the eyebrow gel following the direction of eyebrow hairs over the top of your brow makeup. Water resistant and long wearing, with a soft looking hold and natural shine this perfect vegan eyebrow gel is ideal for all eyebrows, including tattooed brows. Why We Love It Easy, precise application and a waterproof formula Easy to apply with a unique ultra-precision spoolie, Zebra is transparent and water resistant for a strong but soft looking, long-lasting hold. Paraben free, safe formula Next level brows without the nasties, Zebra Clear Brow gel is a safe formulation free from parabens. Brow Pop Vegan Brow Highlighter Vegan and Cruelty-free Introducing Brow Pop. The only brow highlighter you’ll ever need. A multi-purpose creamy brow highlighter, concealer and eyeshadow base for a brighter, visibly lifted brow area. The long-wearing brow highlighter glides on under arches to make your brows POP with a matte finish. The soft peachy hue is ideal for all skin types and the new, improved formulation is blendable. Easy to use, Brow Pop now has a twist up and down feature, no sharpener required.  Why We Love It Hides unwanted hairs The universally flattering and concealing tone is ideal for hiding hairs. Ideal if you’re trying to grow out your eyebrows and plucking is a no-go. Define your brows and open up your eyes The main goal of highlighting the brow is to define your brow bone and eye area. This enhances your brow and makes your eyes look bigger. Multi-tasking magic The soft peachy hue of Brow Pop doubles beautifully as an eyeshadow base too. Apply as you would a regular base across your lid and upwards then follow with darker contouring shades. Shop our full brows and eyes range to find more amazing vegan and cruelty free makeup products!

Makeup Tips

How To Use An Eyebrow Pencil

You asked for it and we’ve delivered! Our easy to follow guide on how to use an eyebrow pencil to fill in your brows. It’s no secret. We love a great brow at PONi and have a range of products to help you achieve your dreamiest brows! Before we dive into how to use an eyebrow pencil, let’s take a look at the different options you have for filling your brows. Brow Creme A pigment-rich option for eyebrow makeup, brow cremes offer a smooth, blendable application for fine hair strokes. They’re known for their smudge-proof staying power. Eyebrow powder With eyebrow powder, you can achieve a soft, natural look - it’s a great choice for filling in sparse patches and boosting volume. You don’t get the precision of a pencil though, so the best brow looks using a powder are usually a combination of pencil and powder. Eyebrow pencil A favourite for beginners or if you simply love an easy fuss-free routine, the precise tip makes the control of the pencil and application easier. The lightest flick of the pencil can create beautiful, natural arches. Tinted eyebrow gel Tinted brow gels add pigment to your brows with natural looking hair-like strokes and help set them in place. Clear brow gels are also an option. While they don’t give a pigment payoff to ‘fill in’ brows, a clear brow gel is ideal to set your finished brow makeup in place. So, why choose an eyebrow pencil? When it comes to control and speed, eyebrow pencil is a winner. Pencil lets you quickly fill in your brows with maximum control. Perfect for everyday wear and busy mornings when you should have been out the door…. like 20 minutes ago. Brow creams are great if you’re a little more experienced with eyebrow makeup or are looking to achieve a bolder, more Insta brow type of look. We love a brow gel if you already have naturally full brows or don’t need to fill in a lot of sparse patches. Eyebrow pencils are a better choice if you’re working with thin, straggly brows!   Step One: Map Out Your Brows   Mapping your eyebrows will help you know where your brows should start, end, and arch. How to use an eyebrow pencil correctly begins with this super important step! Here’s how you do it: Step 1: Where your brows should start Grab a makeup brush and hold the brush at the angle from the corner of your nose, laying it in a vertical line to the inner corner of your eye. This marks the starting point for your brow. Step 2: Where your arch should be Lay the brush in a line from the corner of your nose to the centre of the eye. This is where your arch should be. Step 3: Where your brows should end Finally, hold the brush from the corner of your nose in a line to the outer corner of your eye. Here’s the spot your brows should end. Use an eyebrow pencil to make a gentle mark at these points to guide you as you begin to fill in your brows.   Step Two: Brush Your Brows   Ok, we promise we’ll get to how to draw eyebrows soon (that’s why you’re here, we know!) but brushing your brows first is a simple move that can make a big difference. Using the spoolie end of a makeup brush - an old, clean mascara wand works nicely too - brush your brows upwards at a diagonal toward your temples. This quick tip serves a few purposes. It helps your eye area appear more lifted and shows the natural shape of the brow and sparse spots that need to be filled in. Brushing also gives you a nice guide to follow when creating hairline strokes with your eyebrow pencil, making brows easier to fill in.   Step Three: Start To Fill In Your Brows   We made it to the step you’ve been waiting for, how to use an eyebrow pencil! Go for a shade slightly lighter than your natural hair colour for a softer look; unless you’re really fair. In that case, it's best to go one to two shades darker with your eyebrows. Slightly darker brows will frame your face and enhance your eyes more than really light eyebrows. Starting at the inner corner of your eye, the spot you marked at the brow mapping step, begin to fill in your brows. Use gentle, small flicking motions in the direction your hair grows naturally to create tiny hair-like strokes. It’s easy to achieve realistic looking hair strokes with an eyebrow pencil, one of the reasons we love them! Work your way from the inner corner out to the tail of the eyebrow.   Step Four: Brush Out Your Brows Again   Now you’ve applied brow pencil, brushing your brows a second time helps blend and disperse the colour. Blending the pigment with your brow hairs means there’s less of a contrast between your skin and hair. The result is more natural looking, less angular / theatrical looking eyebrows.   Step Five: Set Your Brows   Don’t underestimate the power of the last step in our how to use an eyebrow pencil cheatsheet - setting your brows. It’s the final genius step in eyebrow perfection. Using a clear brow gel, gently sweep it along the hairs. This ensures your brow makeup stays put all day and literally takes less than 30 seconds to do! Minimal effort = big payoff.   Products You’ll Need   Brow Magic Got your head around how to use an eyebrow pencil but still stressed about finding the right shade? Brow Magic is a universal brow pencil that solves all your colour uncertainties. Thanks to the ‘magic’ of its taupe undertone, this long-lasting pencil adapts to suit the pigment of different brow colours. This allows it to deliver a colour match to suit all - blonde, brunette, auburn, strawberry blonde, and darker-haired beauties! Brow Love An alternative yet equally awesome choice to pencil eyebrows is Brow Love. This a long-wearing, oval tip brow pencil delivers soft looking brows with 5 shades to suit all hair colours. We describe Brow Love as a ‘soft brow’ pencil because it helps you create a beautiful soft looking brow with all day staying power. Zebra Gel This is the clear brow gel you need in your kit! Zebra Gel is perfect for setting your eyebrow pencil or, if you have naturally thick brows that don’t actually need makeup (um, lucky you!) use the gel to simply set your natural hairs. It’s a great way to pull off a polished look sans makeup. Feeling more confident on how to apply eyebrow pencil? We hope so! Once you’ve nailed these techniques, natural looking yet polished brows are a breeze.  

Makeup Tips

Choosing the Perfect Makeup for Eyebrows

Love your brows neat and natural, insta- sharp, or somewhere in between? The perfect brow makeup is out there for every arch. We take a look at the most popular types of makeup for eyebrows.   Pencil   Fake fuller brows in just a few quick flicks with a brow pencil. A little easier to use than a brow creme and offering more definition than some powders, pencils are the perfect brow makeup for an everyday look. Fill in, darken, and define your brows all with a pencil. Plus, they make a great base for brow powder - together they’re an excellent brow duo. While pencils can suit all skin types, if you have oily skin a light application of powder over the top will help set the pencil. Eyebrow pencil is great for: Filling in sparse patches and tails Natural looking brows Quick, no fuss application Beginners - easy to control Teaming with powder Definition How To Apply Brow Pencil: The Basics Using a spoolie, brush your clean, natural eyebrow hairs upwards. Next, grab your pencil and starting at the bottom use short, soft strokes that mimic the natural hair to fill in any gaps - focus on the sparse areas. When you’re done, use the spoolie to blend and brush hair up again - this softens any harsh lines to give a more natural look. Pencil makeup for eyebrows we love: Brow Magic Our award-winning brow pencil will help you quickly sculpt natural brows. The universal shade makes this the best eyebrow pencil to suit anyone.   Creme   Eyebrow creme offers a more colour concentrated result than pencil. It’s perfect for filling in sparse patches and the texture helps set hairs into a smooth arch. Brow creme usually comes packaged in a small pot so you need to team it with an eyebrow brush for application. A small, angled, densely packed brow brush is perfect for creating realistic hairline strokes, detailing, and outlining arches. A big plus for eyebrow creme is its long-lasting wear. Many formulas are waterproof so rain and sweat won’t ruin your perfect brow makeup. Brow cream can be a little more tricky to apply than a pencil. If you’re a beginner, take your time and don’t rush the application - remember practice makes perfect. One of the mistakes with brow creme is using way too much of it. Less is more! Eyebrow creme is great for: Long lasting wear Deep colour pay off Creating natural or bold looking brows Very sparse brows Smooth and set brows How To Apply Brow Creme: The Basics Very gently tap your angled brush into the pot to pick up enough product to create a light line. It’s best to start light and build up over a few applications. Otherwise, you’ll quickly end up with harsh, blocky looking brows. Take the brush and start just underneath your brow hair and use short, light strokes to build the outline along your brow. Begin feathering the product upwards in the hair very lightly to fill out the rest of the brow shape. Use the spoolie end of your brush to lightly brush through the hairs - this helps create a more natural look. Creme makeup for eyebrows we love: Mane Stain Brow Creme A soft waterproof eyebrow cream to tint brows with a natural-looking colour and instant volume boost that lasts all day long.   Powder   Powder is ideal for filling in sparse patches and increasing volume. It’s the perfect brow makeup to achieve a soft, natural look although you don’t get quite the same precision as a pencil. Want a bolder brow? Powder can also deliver a stronger look to prevent your brows getting lost in a full face of makeup. Just keep building the application until you’re happy with the intensity. Eyebrow powder teams beautifully with brow pencil, too. Powder helps set the pencil - making it last longer and adding fullness. Because powder helps absorb oil, low-oil formulations are a good choice if you have an oily skin type. When it comes to selecting a brow powder hue, choose one close to your hair colour. Eyebrow powder is great for: A soft, natural look or a bolder arch Filling in sparse patches Teaming with eyebrow pencil Oily skin types How To Apply Brow Powder: The Basics Lightly dip the brush into the eyebrow powder. Move the brush upward using light, feather-like strokes. Keep building the application until you’ve reached the desired intensity. Finish the look by swiping on clear brow gel for long-lasting hold. Powder makeup for eyebrows we love: Brow Duo Powder The most pigmented brow product of the PONi range, this two shade combo allows you to customise colour intensity. Perfect for stand-out brows when you’re wearing a full face of makeup.Build dimension by blending shades to create an ombré brow, light natural brow or deeper glam brow.   Highlight And Hold: Double Down On Your Brow Efforts   Your perfect brow makeup doesn’t stop at pencils, creams, and powders - brow highlighter and setting gel will seriously upgrade your look. Brow highlighter Highlighter really makes your brow efforts pop. When you highlight beneath the brow it accentuates your brow bone, defines your eye area and makes your eyes look brighter. We say yes please to all of the above. Take your highlighter and starting from just beneath the arch, blend it along your brow bone outward to the tail. A little goes a long way so be subtle with your approach. As well as highlighting under the brow bone, dab a little highlighter in the corner of your eyes for extra luminosity. We love: Brow Pop Multi-purpose creamy, brow highlighter, concealer and eyeshadow base for a brighter, visibly lifted brow area. Brow gel Brow gel is the can’t-skip-step for the ultimate long wearing, perfectly polished look. Clear brow gel helps set the hairs in place and keep them there. After you’ve finished your look, gently apply the eyebrow gel following the direction of eyebrow hairs. Oh and if you’re lucky enough naturally amazing brows, a few swipes of brow gel is really the only thing you need to polish your look. We love: Zebra Clear Brow Gel  

Makeup Tips

Essential Makeup Hacks for Beginners

Makeup life hacks every newbie needs to know. Tips for struggle-free winged liner, multi-task products, salon worthy brows and epic lashes. Read on for our beginner’s guide to makeup hacks that will change your beauty game. 1. Blush is the ultimate multitasker Blush is the ultimate multitasker and one of the best makeup life hacks you’ve got to know about. It’s perfect for beginners (and those who love a minimalist makeup kit) because do-it-all blush can be used for eyes, cheeks, and lips. Using an ombre blush helps achieve a cohesive look, easily. PONi Unicorn Candy Blush is an ombre palette that suits all skin tones and allows you to achieve a spectrum of colour. 2. Tape it to shape it This is one of our favourite makeup hacks to achieve perfect winged eyeliner. Every. Single. Time Applying a smooth, crisp flick with liquid liner can be pretty intimidating for beginners but this tape trick banishes wobbly line stress. Here’s how to do perfect winged eyeliner with tape: Cut a 3 cm piece of makeup tape Place the tape along your eye at a diagonal, depending on the type of wing you want Apply eyeliner along the tape line. For a more dramatic eye, you’ll want to draw further along the tape. For a more subtle wing, keep the line shorter Follow your lash line to finish the rest of the eye Remove the tape Behold, a crisp, sharp wing  3. Perfect your brows with concealer Brow makeup tips for beginners don’t get better than this. Use a concealer to cover stray hairs and make your eyebrows look salon fresh all day long. With a brush or your finger, simply apply a light layer of concealer under the brow and blend. This makeup hack also instantly shapes and defines your brows to make them pop! We recommend Brow Pop 3-in-1 Highlighter. This brilliant multi-tasker can be used to conceal, highlight and create an eyeshadow base. 4. Use a lash serum to boost natural lashes Darker, thicker, longer lashes and brows? Yes please. One of our makeup life hacks to enhance your natural beauty is using a lash serum on your brows and lashes. Not all serums can be used for both, but PONi Lash and Brow Serum can be! Safe and effective, this super serum can help fill in patchy, straggly brows and encourage longer, thicker lashes - naturally. 5. Tubing mascara Using a tubing mascara is one of the easiest makeup hacks we know to achieve epic, clump free length. What’s so special about tubing mascara? Unlike traditional mascara which can quickly clump short or fine lashes with coat after coat, each tube grabs the individual lash and lifts. The result is a clean, wide-awake effect with effortless length. If you make a mistake, you can simply brush the tubes off with a little spoolie brush or cotton tip. Easy. We recommend getting The White Knight Mascara in your kit. Not only is The White Knight a tubular formula, this genius mascara is also enriched with lash growth and conditioning ingredients to improve the state of your natural lashes. 6. Universal brow pencil for a more forgiving finish More brow makeup tips for beginners: use a universal brow pencil! You can’t go wrong with a shade that complements all types of skin tones and hair colours. Universal brow pencil is ideal for beginners because it’s simple to create full, natural looking arches. Using a brow pencil also makes it a little easier to apply than an eyebrow wax or powder. We recommend checking out our best selling universal brow pencil Brow Magic.

Learn

How to Fake a Summer Glow

Fake it till you make it! 3 steps to fake a summer glow with our easy sunkissed makeup tips and the best PONi products for bronzed, bright, shimmery summer skin.  Create a Glowing Base Gorgeous sunkissed skin begins with a beautiful base! This creates the perfect foundation to apply your bronzer, blush and highlighter. Prep your skin with a priming sunscreen A great priming sunscreen will help minimise pores and give your skin a smoother look. It will also help your makeup stay put - even in summer time humidity. Most importantly, you’ll have your SPF protection sorted! Apply a BB cream A light, dewy BB cream is ideal for a natural looking, glowing base. BB cream offers a more sheer coverage than foundation - perfect for days in the sun - and offer bonus skin benefits including moisturising and antioxidant factors. Have oily skin? Follow with a light dusting of powder to combat shine. Beachy Bronzer Give skin a sunkissed luminosity with bronzer. This is the first step in your natural sunkissed makeup routine. Take a bronzing brush and apply bronzer to areas where the sun naturally hits your face; cheekbones, bridge of your nose and across your forehead. Use a small circular motion to blend and diffuse harsh lines. Blending is the key to a natural finish so blend, blend, blend! It’s much easier to add more product than it is to take it away. Go easy. Your bronzing goal is to give your skin a healthy-looking warmth, not paint it with streaks of colour. A simple tip to avoid going overboard with product is to load the brush, tap the excess and start with your cheekbones first. Your cheekbones will need the most product. Then, using the leftover product, dust the bronzer across your nose and forehead. Natural sunkissed makeup calls for Unicorn Chocolate Bronzer. A spectrum of bronze in a single compact, this silky smooth ombre pressed powder bronzer flatters all skin tones. It delivers a high pigment, long lasting radiant-matte finish. It’s cruelty-free too! Peachy Blush Blush complements bronzer by adding warmth to the cheeks and a flush of colour for a fresh-faced look.  You can use the same brush you used to apply the bronzer, it doesn’t matter if the products mix a little. Apply the blush to the apples of your cheeks starting where the bronzer along your cheekbone ends. Meet your best blush ever - Unicorn Candy Blush. Blending from a subtle peach glow to a cotton candy pink this blush suits everyone. You’ll find the ideal pink match for your skin. With a bright pigment, silky texture and long-lasting finish you’ll achieve a beautiful, seamless colour.  Radiant Highlight Finish your sunkissed makeup look with a radiant highlighter to accentuate your features. This step is a must for a shimmery summer evening look. Using a soft, fan-shaped makeup brush apply highlighter to the top of your cheekbones (above the bronzer) in a swirling motion. Also apply a little product to the inner corners of your eyes, down the bridge of your nose, and on your cupid’s bow; this beautifully accentuates your lips. Get radiant sunkissed skin with Unicorn Champagne Highlighter. The universally flattering shade of champagne looks gorgeous on all skin tones. Build and sculpt until the highlight level is just right for cheeks, brow bone, nose and eyes with this richly-pigmented, silky ombre powder. Purchase a perfectly matched combination of the Three Unicorn Ombre Powders in our Get the Glow Bundle. 

Learn

Summer Makeup Trends

The prettiest, easy-to-do summer makeup trends with multi-purpose makeup. These looks are about creating summer kissed lips, cheeks, and lids teamed with glistening skin and effortless brows. Summer beauty doesn’t get easier. Rose Glow Inspired by fresh, pink shades, this summer is all about a rosy glow on your cheeks, lips, and lids. We love how low-key, light and pretty this simple summer makeup look is and you’ll love how easy it is to create! What you’ll need for Rose Glow summer makeup Unicorn Candy Blush Lip Magic Balm White Knight Mascara How to create the look Cheeks: A few swirls of blush on your cheeks gives you a fresh, glowing look to brighten your face while still keeping your look subtle and natural. Take a fluffy brush, swirl it into the Unicorn Candy Blush tap off excess and apply it right to the apples of your cheeks. One of the best things about this blush is it builds from a light peachy pink to a full candy pink so you can customise the colour to suit your skin tone. Eyes: Summer eye makeup doesn’t get prettier - or easier - than this. Unicorn Candy Blush is a multi-purpose product so you can use it as an eyeshadow too! Dip your eyeshadow brush into the blush starting with the peachy hue. This colour works beautifully as a shade to use all over the lid to instantly brighten your eye area and make your face look bright and awake.  Next, choose a more pinky shade to sweep into the socket area which will give your eyes more definition. Finish with a coat of lash lengthening and volumising White Knight Mascara. A waterproof, sweatproof tubular mascara White Knight is ideal for those hot summer days - no sweaty panda-eyes here. Lips: Last step, smooth on Lip Magic Balm. Creamy and nourishing, the balm adjusts to the pH of your lips to create your perfect shade of pink. “No Makeup" Makeup Look Minimal, natural, and effortless. No makeup makeup definitely needs to be one of your go-to summer makeup looks. What you’ll need for the “No Makeup” summer look Unicorn Champagne Highlighter Unicorn Chocolate Bronzer Brow Duo Powder White Knight Mascara How to create the look  Skin prep The real secret to natural summer makeup? Beautifully prepped skin. Choose skincare that deeply hydrates and brightens to encourage a dewy, plump complexion before you even get started with makeup. Cleanse, gently exfoliate, drench your skin with a hydrating serum, and moisturise with a luminosity boosting facial oil or lotion. Bronzer A healthy tanned glow is essential for your summer “no makeup” makeup look! Not only does bronzer add a gentle sunkissed glow, but you can use it for contouring too. Take a bronzing brush and apply Unicorn Chocolate Bronzer to the areas the sun naturally hits the skin - cheekbones, jawline, temples, and along the bridge of your nose.  Highlighter Highlighter adds a subtle, oh-so-shimmery radiance to the skin while gently accentuating your favourite features. The highlighting step comes after you’ve applied bronzer. Using a soft, fan-shaped makeup brush gently swirl Unicorn Champagne Highlighter onto the high points of the cheeks where the light typically reflects on the skin.  Brows With minimal makeup, full, healthy looking brows take the stage and define your face in this summer makeup look. Fill in any sparse areas of your brows with the lighter shade of your Brow Duo dual palette using light, feather-like strokes moving in an upward motion. Eyes Finish with a coat of The White Knight for long, lush lashes. Multi-Use Products One of the hottest summer makeup tips (and trends!) for a low-fuss, gorgeous look is getting onboard with multi-use products. Makeup you can use in more than one way can transform your beauty routine. It’s effortless to create a look that works together seamlessly when you use a single product for several features. The tones match and each area complements the other. You’ll love Unicorn Candy Blush for its multi-tasking powers. The smooth formula can be used as a blush, eyeshadow or, combined with lip balm to create a lip tint. With an ombre palette, you can choose from a spectrum of pink hues too. It’s the ultimate all-rounder for your makeup kit. Browse the entire PONi collection today!

Makeup Tips

A Guide to No-Makeup Makeup

No makeup makeup is all about creating a real, fresh look with minimal products. The goal? To look like you - but on your best, glowing day. You know, the days when you *actually* drink enough water and get 8 hours sleep. Below is exactly how to make your flawless no makeup look happen.  Prep Your Skin How you prep your skin is everything when it comes to achieving a natural, no makeup makeup look. Skincare prep Begin your skincare routine with a gentle cream cleanser to remove excess oil and build up from your pores to create a clean supple base. Bonus glow points if you use a cleanser with brightening ingredients to boost your skin’s natural radiance! Next, gently exfoliate to remove any flaky, dry skin and clear pores for a smooth surface then follow with a hydrating serum for plump, extra dewy skin. Finally, moisturise with a light face oil (suitable for use under makeup) or moisturising lotion and apply SPF. Base Skip the full coverage foundation. You want a barely-there base for your no makeup makeup look. A mineral BB cream or a light, mineral powder foundation are both good options to give you some coverage while still radiating a natural vibe. Perfect Brows The secret to the most gorgeous no makeup makeup? Ah-mazing brows. By making brows the focus of your look (without going over the top) you’ll frame and balance your face. Well groomed brows will help you look polished but natural. The key is to go for a soft brow look and steer clear of harsh lines. When the rest of your face has a subtle no makeup makeup look, you don’t want to go in for heavy, thick, drawn on looking brows. They’ll be totally out of place. Brow powder is a great way to create a softer, natural looking brow. Powder allows you to fill in your arches without strong lines and adds a nice ‘fluffy’ finish to enhance your brow hairs. We love Brow Duo for a no makeup makeup look. This high pigment, 2 shade mineral brow powder delivers naturally defined, thicker looking brows. With two tones, the colour intensity is customisable to find your ideal colour match. Team with Pro Brow Brush for a flawless application. Once you’ve applied the powder, set your look in place with Zebra Brow Gel. Brush the gel upwards through the hairs to continue the fluffy, natural look. If you’ve been blessed with naturally lush, envy-inducing brows that don’t need filling in, you can skip the powder and go straight for the brow gel. Using a gel helps set your brows in place and adds a subtle sheen for a bright, awake looking eye area.  Pinky-Toned Lips Your lips but better! A tinted balm will add a flush of natural looking colour to your lips. There’s a shade of pink to flatter all skin tones with a subtle but pretty sheen. We recommend the PONi Lip Magic balm for a creamy finish and pink pout. The magic thing about this balm is that it adjusts to the pH of your lips to create your perfect shade of pink! Before applying the lip balm in your no makeup makeup routine, make sure you’ve prepped your lips with a light exfoliation. This helps promote blood circulation and clears away any dry skin for a smooth base. Buffing your pout with a soft bristled toothbrush is a brilliant way to gently exfoliate your lips. Naturally Flushed There’s something so fresh and natural about flushed cheeks. Your no makeup cheek vibes are all about using blush in a shade perfect for your skin tone to warm up your cheeks and enhance your cheekbones. Using a very light hand and a fluffy brush, apply blush to the apples of your cheeks where you naturally blush. PONi Unicorn Candy blush is the ultimate ombré blush for your no makeup makeup. With universally flattering shades of shimmery peach to matt pink, the silky ombre palette allows you to find the perfect match for your skin tone. Lightweight and buildable the blush is easy to apply with a lighter touch for natural #wokeuplikethis cheeks. Browse the entire PONi collection today. The range includes vegan, cruelty free, multi-purpose and universally flattering cheek, brow, and eye makeup.