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Favourite Vegan Eye Makeup Products

Say hello to our favourite cruelty free and vegan products. Our vegan eyeliner and brow gel plus cruelty-free staples no makeup kit should be without!

PONi’s entire range is cruelty-free and our vegan products are indicated by labels on each product page. Read on for our top picks.

Pegasus Vegan Liquid Eyeliner

Vegan and cruelty-free

Thought liquid eyeliner was tricky to apply? You haven’t met Pegasus Vegan Liquid Eyeliner.

Easy to use, the quick-drying, smudge-proof formula glides on like a dream with a rich black intensity. Pegasus is the best vegan liquid eyeliner for an eye-opening dramatic wing or a subtle everyday flick.

The clever soft but sharp felt tip means precise, no stress application of fine lines or thick flicks for beginners and experts.

Why We Love It

Easy, pen-style application

Pegasus will turn pencil-only beauties into liquid fans.

The easy to handle pen- style application delivers the intensity of a liquid with the control of a pencil. No mess, no wobbles. Just sharp lines and bold flicks with this vegan eyeliner.

Long lasting, water resistant formula

Sweat, oily eyelids, and humidity don’t stand a chance against this long lasting, smudge proof vegan liquid eyeliner. It’s water resistant but also washes off easily. 

Brow Love Soft Brow Pencil

Vegan and Cruelty-free

Brow Love Soft Brow Pencil is the ultimate long-lasting soft, pigmented brow pencil.

Delivering soft lines and a fluffy finish with ease, this soft retractable brow pencil gives brows colour, shape and volume oomph. Ideal for every day, natural looking brows or buildable for a bolder look. 

Why We Love It

5 shades to choose your perfect colour match

  1. Little Palomino: Light blondes
  2. Palomino: Light brown and dark blonde
  3. Chestnut: Brunettes and auburn hues
  4. Thoroughbred: Dark brunettes
  5. Black Beauty: A graphite colour for super dark-browed beauties

High pigment for bold and defined brows

This soft eyebrow pencil delivers the perfect amount of pigment for super defined brows but still works beautifully for subtle, more natural looking arches.

Soft formula

No brittleness here. You’ll love how soft the formula feels to apply and have confidence knowing it’s rub-resistant.

Easy application

With a retractable design, this eyebrow pencil is easy-as-pie to apply. It features a fine oval tip on one end and spoolie brush at the other, perfect for soft lines and a fluffy brow finish.

Long lasting formula

Once it’s on your brows, it’s staying there. A long wearing formula for long days and big nights! 

Clear Vegan Eyebrow Gel

Vegan and cruelty-free

Vegan eyebrow gel for a natural, strong hold doesn’t get better than our Zebra Clear Brow Gel.

It’s the secret to polished looking brows with or without makeup.

Without makeup: Helps tame and shape unruly hairs with a unique, ultra-precision spoolie.

Apply the eyebrow gel following the direction of your eyebrow hairs.

With makeup: Set everything in place with a few strokes of Zebra Clear Brow Gel. Apply the eyebrow gel following the direction of eyebrow hairs over the top of your brow makeup.

Water resistant and long wearing, with a soft looking hold and natural shine this perfect vegan eyebrow gel is ideal for all eyebrows, including tattooed brows.

Why We Love It

Easy, precise application and a waterproof formula

Easy to apply with a unique ultra-precision spoolie, Zebra is transparent and water resistant for a strong but soft looking, long-lasting hold.

Paraben free, safe formula

Next level brows without the nasties, Zebra Clear Brow gel is a safe formulation free from parabens.

Brow Pop Vegan Brow Highlighter

Vegan and Cruelty-free

Introducing Brow Pop. The only brow highlighter you’ll ever need.

A multi-purpose creamy brow highlighter, concealer and eyeshadow base for a brighter, visibly lifted brow area.

The long-wearing brow highlighter glides on under arches to make your brows POP with a matte finish. The soft peachy hue is ideal for all skin types and the new, improved formulation is blendable.

Easy to use, Brow Pop now has a twist up and down feature, no sharpener required. 

Why We Love It

Hides unwanted hairs

The universally flattering and concealing tone is ideal for hiding hairs. Ideal if you’re trying to grow out your eyebrows and plucking is a no-go.

Define your brows and open up your eyes

The main goal of highlighting the brow is to define your brow bone and eye area. This enhances your brow and makes your eyes look bigger.

Multi-tasking magic

The soft peachy hue of Brow Pop doubles beautifully as an eyeshadow base too. Apply as you would a regular base across your lid and upwards then follow with darker contouring shades.

Shop our full brows and eyes range to find more amazing vegan and cruelty free makeup products!

Infographic_Vegan eye makeup products