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Up-and-Coming Beauty & Makeup Trends 2023

2023 is here (where did that time go) and we’re super excited about what’s to come in the beauty and makeup trends space for the new year. But what will the top beauty trends of 2023 look like? Will a skincare-first approach take the beauty community by storm or is it all about creating a makeup look with bolder colours at the forefront? Whatever your favourite beauty routines and products are, there is a range of trends to jump on and explore in the new year. So, let’s get trendy! 

Protecting the Skin Barrier

Taking care of your skin through quality skincare is nothing new but what about targeting your skin barrier specifically? 

What is the skin barrier you may ask? The purpose of your skin barrier is to protect your skin from harsh environments which often cause damaged skin — think humid or dry environments, sun and harsh chemical exposure, and even over-exfoliation can cause damage to the skin barrier. This is why gentle, non-toxic skincare will be a staple in your product cabinet in 2023!

Get ahead of the trend and try our Hyaluronic Hydrating Serum! Containing Vitamin B3 and allantoin for skin repair as well as hyaluronic acid (of course) to hydrate the skin throughout the day both with and without makeup, to ensure your skin barrier is protected to the fullest. 

Sunscreen is Queen

SPF has proven to be the most effective preventative skincare measure in 2022 and will continue to be a staple in 2023 (and hopefully beyond!). Not only does adding SPF into your morning routine protect your skin from the harsh sun rays, but it also prevents ageing and the appearance of skin impurities. 

Many sunscreen brands, including esmi, are adding extra elements to their sunscreen formula like carrot root oil and hyaluronic acid for added hydration and plumping fine lines. It’s no doubt that using a facial sunscreen that works for you and your skin on a deeper level will be the next big thing in sunscreen development!

Skin Minimalism

The no makeup, makeup look has been around long before 2023. But, it used to be the case that many products would be used to create this ‘no makeup look’ — not anymore! 

In 2023 we are levelling up and choosing select products based on quality that will become staples in our day-to-day. The term skin minimalism means focusing on products that benefit the skin to ensure you don’t have to wear as much makeup. 

This is a great trend to jump on for those on the go or people who want a less intensive makeup routine in 2023. Get involved in this trend through our Liquid Mineral Foundation which promotes coverage as well as powerful vitamins and antioxidants for skin health! 

Brushed-Up Brows

Gone are the days of one-dimensional brows — enter brushed-up brows! For those who don’t know, brushed-up brows is a technique that allows your eyebrow to stand straight and gives a feathered look. This natural brow look is perfect for those who want to make their brows stand out without going crazy with the product.

As with skin minimalism, this brushed-up brow 2023 trend will be a staple in everyone's daily makeup routine. To get this brow look try our Zebra Clear Brow Gel for long-wearing brushed-up brows! 

Statement Lip Colours

The nude lip and minimal makeup has its moment, but 2023 is here and it’s time to add some colour! Statement lips colours are set to be all the rage in 2023 and not just for nights out. Rocking a bold lip in the office, at a casual lunch or when shopping with friends will be common, making your bold makeup look even bolder! 

Will wearing a statement lip be your go-to makeup trend in 2023? If so check out our Lipstick range over at Lip Heroes!


Eyes that Pop!

No doubt the Gen Z’s of the world have been killing it lately with their creative and colourful eye looks that pop! We’re talking eyeliner designs that break the rules and the use of super bright colours to match every single detail of their outfit. 

This makeup trend is set to continue in 2023 and with the help of some killer eye products you can make the most of it! 

Scalp-Centered Hair Care

Ensuring your hair remains healthy from the scalp is set to be the most popular hair beauty trend of 2023. Not only does scalp health help with hair growth and strength from the get-go, it also regulates oil production and removes dead skin cells (goodbye dandruff), leaving the scalp balanced and healthy for the long term!

Scalp treatments can be bought separately but why not have them included in your shampoo and conditioner? esmi Hair Care is the best way to jump on this trend early and incorporate it into your hair-washing cycle. It’s a yes from us for scalp care in 2023! 

Which beauty and makeup trends will you try in 2023?

The esmi team are ready for what the beauty and makeup industry has in store for us in 2023. Whether you want to simplify your makeup routine or take your skincare to the next level, 2023 is the year for it!