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Lush lashes and defined eyes. Perfect your everyday, glam, or creative look with our eye makeup. Easy to apply. Vegan and cruelty-free.

Shop Eye Makeup & Our Best Selling Tubing Mascara

Define your eyes, lengthen lashes, and amp up the drama and with the best eye makeup from the PONi range. Natural and pretty to bold and classic, we’ve got you covered for each of your favourite eye makeup looks.

Liquid eyeliner, tubular mascara, lash growth serum, and blendable highlighter/concealer - they’re all here. High impact, superior quality and a snap to apply, our range of easy-to-use products is loved by beginners and experts.

We’ve also teamed complimentary products in easy bundles so you can buy eye makeup in kits and eyeliner sets. Easy!

White Knight Tubular Mascara

“This is the GOD of mascara. Absolutely perfect, by far the best thing I’ve ever put on my lashes! You won’t regret buying. AMAZING!” - Hayley

Finish your best eye makeup looks with The White Knight - our universally adored tubular mascara. This little beauty is the ultimate panda-eye proof, water resistant tubular mascara to build length and clump-free volume with a dual functioning brush.

Pegasus Liquid Eyeliner

“Love this product. Smooth, long wearing liquid liner pen. Super dark. Easy on, easy off. I would even go as far as saying it's the best liquid liner I've ever used.” Tash

An easy to use liquid eyeliner designed for everyone - from beginners to experts.

Black, richly pigmented lines glide on effortlessly for to-die-for wings or a subtle everyday eye makeup look . The quick drying formula has serious staying power for all day wear without smudging.

Eyelash and Brow Growth Serum

“I have been using the serum for months now. My eyebrows are much thicker, they were virtually non-existent before. Also eyelashes are longer and seem thicker. A great product.” Leonie

A lash and brow multitasker! This easy to use lash and brow serum boosts natural growth for thicker, darker and longer lashes and brows.

Enriched with nutrients including vitamin A, vitamin B5, and biotin it stimulates sluggish natural hair follicles for more lush looking lashes and brows.

Brow Pop - 3 in 1 Brow Highlighter

Define your eyes and brow area with this long-wearing, creamy and blendable brow highlighter.

Easy to use, it glides on under arches to make your brows POP with a matte finish. The soft peachy hue is gorgeous for all skin types and can be used as an under-eye concealer or priming base for eyeshadow too.

We've got answers

PONi is created to light the confidence fire inside every woman when she applies our makeup because she looks good, she feels amazing and she feels powerful.

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We are here to answer your questions.

We create exceptional eye makeup products designed to make your life easier. Anyone can use PONi products to create beautiful looks, from beginners to experts. We are committed to quality and all our eye makeup is cruelty-free and where possible vegan-friendly.

Yes! All PONi eye makeup products are cruelty-free. We never test on animals.

All of our eye makeup products work beautifully together!
We’ve also teamed combinations of our best sellers into these easy bundles:
Lash Lovers Bundle: White Knight Tubular Mascara and Brow and Lash Growth Serum
Eyes On You Bundle: White Knight Tubular Mascara and Pegasus Liquid Liner

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