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  1. The Glow Getter Club ( “Loyalty Program”) is offered by Makeup Cartel Pty Ltd © 2021 ABN 48 165 704 932 (“Makeup Cartel”, “we”, or “us”).
  2. These terms and conditions, and the Makeup Cartel Privacy Policy apply to the Loyalty Program, and any promotional activity and member transactions relating to the Loyalty Program, and replace any previous Makeup Cartel loyalty program terms and conditions. By registering for and participating in the Loyalty Program, you agree to be bound by these terms and conditions, and the Makeup Cartel Privacy

Sign Up to the Loyalty Program

  1. You can sign up to the Loyalty Program online at the following website: www.esmi.com.au (the “Website”) or any other sign-up method authorized by Makeup Cartel. You will be automatically enrolled in the Loyalty Program when you create a customer account.
  2. You must notify us if your email address or any other personal details provided as part of sign-up changes. Makeup Cartel is not responsible for any loss of Loyalty Program benefits arising from you not notifying us of any change in personal details.
  3. Limit of one (1) Loyalty Program account (“Account”) per person and per email address.
  4. Makeup Cartel staff are not eligible to join the Loyalty Program.
  5. Loyalty Program Points balance and rewards are not transferrable, cannot be redeemed for cash and cannot be shared with anyone else.
  6. You must be at least 18 years of age to participate in the Loyalty Program.
  7. The Loyalty Program is only available to Makeup Cartel customers in Australia and New Zealand.

Member Communications and Personal Data

  1. When you join the Loyalty Program, you agree to receive email communications from Makeup Cartel and its brands for the purposes of:
    1. providing you with marketing, product and special offer information; and
    2. notifying you of matters relevant to your Loyalty Program membership, including Glow Points (“Points”) and rewards expiry.

    You can opt-out of receiving these emails at any time by clicking the ‘unsubscribe’ button at the bottom of any Makeup Cartel’s email or updating your preferences.

    1. By joining the Loyalty Program you agree to let us collect, use and disclose your data (including personal information) in accordance with our Privacy Policy (www.esmi.com.au/pages/privacy-policy) and these terms and conditions.

    Earning Loyalty Program Rewards Points

    1. You can earn Points by making an eligible purchase, and/or sharing on social on the conditions set out below:
    2. Eligible Purchases: Earn one (1) Point for every dollar (rounded down to the nearest dollar) you spend on esmi, PONi and Lip Heroes or any other Makeup Cartel brand (“Makeup Cartel Brand”) products, both online at esmi.com.au, at a Makeup Cartel retail pop up or eligible retail event:
      1. Online Purchases: Simply shop on our online store (https://www.esmi.com.au) and your Points will be automatically added to your Account 14 after the date of purchase. You must be signed into your Account when you make a purchase for Points to be accrued;
      2. Retail Event Purchases: To use your Points at Makeup Cartel Brand retail events, including pop up stores and trade shows, simply provide the same contact details as listed against your Loyalty Program account when you are completing your purchase and points will automatically be added to your account 14 days after the date of purchase.
      3. Points are calculated on your actual spend, excluding shipping costs, and excluding the value of any discounts, refunds or returns.
      4. Points are earnt on the purchase of gift vouchers and gift cards. Points are not earnt on purchases made using gift vouchers and gift cards.
      5. From time to time certain promotions, including site wide promotions, will exclude the use of Loyalty Points due to already discounted prices
    3. Points will be accrued at the following rate:
      1. Spend: 1 Point = $1 AUD spent on products purchased in Australia or NZ.
      2. Follow: Earn twenty (20) Loyalty Program Rewards points when you follow a Makeup Cartel Brand on Facebook, Instagram and/or YouTube. In order to receive the Loyalty Program Points you must click through to Facebook and/or Instagram and/or YouTube from your Loyalty Program Account and follow a Makeup Cartel Brand;
      3. Email/SMS/App Notification: Earn fifty (50) points when you provide your email address and agree to receive marketing communications, when you provide your mobile phone number and agree to receive marketing communications via SMS and when you install the Esme shopping App and enable notifications.

    Points Earning Summary Table

    How to Earn Points Number of Points Earnt
    Follow in Instagram 20
    Follow on YouTube 20
    Follow on Facebook 20
    SMS Sign Up 50
    Email Sign Up 50
    App Notification 50
    Birthday Gift Points 200
    1. Examples of the award of Points for purchases where a discount/gift voucher applies, are outlined below:
      1. If you purchase a product which is $100 and receive a 30% discount on the purchase (total spend $70), you will receive seventy (70) Points.
      2. If you purchase a $50 gift voucher you will receive fifty (50) Points.
      3. If you purchase a product which is $100, and use a $10 gift voucher on the purchase (total spend $90), you will receive ninety (90).
    2. Points will be awarded 14 days after the date of purchase.
    3. We may deduct from your Account any Points:
      1. credited to your Account as a result of an error;
      2. relating to a transaction that has been cancelled, reversed or refunded;
      3. relating to any suspected fraudulent activity (i.e., buying bulk products and then returning these after points have been allocated); or
      4. relating to an order that Makeup Cartel reasonably believes was for a commercial purpose or commercial in quantity.

    Loyalty Program Membership Tiers

    1. At the end of each Membership Year, your points balance will be reset to zero and your membership level (“Membership Tier”) for the next Membership Year will be determined based on your spend with Makeup Cartel during the previous Membership Year, in accordance with the Table at Clause 25 You will remain in that Membership Tier until the end of your next Membership Year. You may remain on the same Membership Tier or move up or down a Tier depending on your annual spend for the relevant Membership Year.
    2. Your Loyalty Program Membership year starts from
    3. the date you joined the Loyalty Program; or
    4. the date you last changed or maintained your Membership Tier (whichever date is later). Your Loyalty Program Membership year runs for 12 months. (a “Membership Year”).
    5. The benefits that members of each Membership Tier are eligible to receive, are published on the Website. These benefits may change, however, if we reduce the benefits that apply to the Membership Tier you are in, we will let you know by sending an email to the email address linked to your Account, if you have not opted out of loyalty communications.
    6. The required annual spend to qualify for each Tier and minimum and maximum redemption amounts for each Tier are set out in the table below:
    Tier Bronze Silver Gold Platinum
    Required Customer spend per annum $0 -$149.99 AUD $150.00-
    $499.99 AUD
    $500.00 -
 $1499.99 AUD $1500+ AUD
    Redemption Value $10 per transaction Minimum of $10 and maximum of $20 per transaction Minimum of $10 and maximum of $30 per transaction Minimum of $10 and maximum of $40 per transaction
    1. You can accumulate Membership Tier spend by making a purchase:
      1. Online Purchases: Simply shop on our online store (esmi.com.au) and your Membership Tier spend will be automatically added to your Account once the order is shipped. Must be signed into your Account for Membership Tier spend to be accrued; You can create your account up to 3 days following a purchase in order for points to be accrued.
      2. Retail Event Purchases: Simply provide the same contact details as listed against your Loyalty Program Account when you are completing your purchase and spend will automatically be accrued to your account. Spend excludes shipping costs and Points are calculated on your actual spend after any discounts, gift vouchers/gift cards.
    2. We may deduct from your Loyalty Program Membership Tier spend balance any amounts:
      1. credited to your Account as a result of an error;
      2. relating to a transaction that has been cancelled, reversed or refunded;
      3. relating to any suspected fraudulent activity (i.e., buying bulk products and then returning these after points have been allocated); or
      4. relating to an order that Makeup Cartel reasonably believes was for a commercial purpose or commercial in quantity.
    3. Your Loyalty Program Membership may be terminated or suspended if we reasonably suspect that you have:
      1. breached these terms and conditions; or
      2. engaged in or may engage in fraudulent conduct, or conduct that is reasonably suspected to be fraudulent, in relation to your Loyalty Program Account (i.e., buying bulk products and then returning these after points have been allocated); or
      3. engaged in inappropriate conduct that undermines the legitimate interests of Makeup Cartel.