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Vitamin C Skin Care

Read about the benefits of Vitamin C serum for all skin types and how to use it in your routine below. Brighten, firm, smooth, and protect!

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  1. The Uncomplicated Face Cleanser plus Brightening

    A gentle cream cleanser enriched with brightening, vitamin C packed Kakadu Plum extract for a lit-from-within glow and a gentle but deep clean.

    Ideal for all skin types to prone to dullness, hyperpigmentation and uneven skin tone, this antioxidant-rich cleanser balances and brightens skin for an illuminated, even complexion.

    Why people love The Uncomplicated Cleanser plus Brightening:

    - Vitamin C for skin brightening and lightening
    - Targets dullness, uneven skin tone, and hyperpigmentation
    - Plant extracts calm and protect
    - Won’t strip skin of good oils and bacteria
    - Ideal for all skin types
    - 100% Australian Made

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  2. esmi Skin Minerals Pomegranate Brightening Serum

    A potent brightening, anti-pigmentation serum with powerful melanin inhibitors and skin lightening ingredients and powerful antioxidants.

    Ideal for most skin types to improve the look of pigmentation, sun damage, dull skin and enhance skin's luminosity and clarity.

    Why people love Pomegranate Brightening Serum:

    - Powerful anti-pigmentation and melanin inhibitors
    - Potent antioxidant and anti-inflammatory activity
    - Targets skin pigmentation disorders
    - Brightens and lightens uneven skin tone
    - Energises and feeds skin cells
    - Deep penetration delivers a high concentration of ingredients

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  3. esmi Skin Minerals Golden Anti-Ageing Serum

    Rejuvenating anti-ageing serum with powerful peptides and antioxidants to visibly plump fine lines, brighten and condition.

    The perfect night time defence for all ages and skin types against free radical damage, fine lines and pigmentation associated with ageing.

    Why people love Golden Anti-Ageing Serum:

    - Potent antioxidant activity
    - Noticeably plumper, firmer skin
    - Fewer fine lines and wrinkles
    - Brightens and lightens pigmentation
    - Deep penetration delivers a high concentration of ingredients

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  4. esmi probiotic skin mylck plus brightening

    Kickstart restoration and illuminate sensitive, troubled skin with this lightweight moisturising lotion formulated with 100% Australian made probiotics and gentle brightening antioxidants.

    Benefits of probiotics for skin

    Did you know your skin is like an ecosystem? Different parts of your body need different good-bacteria to be at its best. The esmi Probiotic Skin Mylck features specially selected Australian Made probiotic Lysates scientifically proven to be ideal probiotics for skin application. This Lysate helps to create an ideal environment for your skin to thrive when compromised by outside elements and bad-bacteria.

    Available in 30ml.

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  5. esmi bouncy brightening silky booster face mask for pigmentation and dull skin

    Brighten your day and your self-care time with NEW Colour Headbands! Purchase any Booster Mask and receive the matching Headband free! Hurry though, limited time only!

    A silky soft brightening mask to wake up a tired complexion and promote a smoother, more luminous skin tone.

    Ideal for lightening hyperpigmentation, age spots and sun damage, this face mask evens out skin tone for a smoother, brighter complexion. Suitable for most skin types.

    Why people love Bouncy Brightening Silky Booster Mask:
    - Skin brightening, lightening antioxidants
    - Reduces melanin production
    - Lightens age spots, melasma, and acne scarring
    - Anti-inflammatory to calm irritation
    - Paraben and sulfate free

    Our Booster Mask range is quite concentrated so it is a good idea to ease your skin into these, and work your way up to leaving on overnight.

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  6. esmi Skin Minerals anti-ageing repair gel booster face mask

    Brighten your day and your self-care time with NEW Colour Headbands! Purchase any Booster Mask and receive the matching Headband free! Hurry though, limited time only!

    *The Anti-Ageing Repair Gel Booster Mask has been updated to our new packaging - the volume is still 150mL.

    An all-in-one anti ageing gel mask with 24k gold, peptides, and antioxidants to soften fine lines, restore and protect the skin’s natural barrier.

    Suitable for most skin types to combat signs of ageing and fatigue by boosting skin elasticity, conditioning and defending against free radical damage.

    Why people love Anti-Ageing Repair Gel Booster Mask:

    - 24K gold increases elasticity and boosts circulation
    - Peptides smooth fine lines and wrinkles
    - Restores and conditions skin
    - Protects against free radical damage

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  7. esmi Skin Minerals sunrise skin energising acai duo

    A vitality-boosting duo with Kakadu Plum and Acai to brighten, tone and restore tired skin with the intensity of a water-based serum and moisturising benefits of an oil.

    Ideal for all skin types to brighten a dull, dehydrated complexion prone to age spots and hyperpigmentation while stimulating collagen to firm and tone. Leaves skin soft, even and moisturised.

    Why people love Sunrise Skin Energising Acai Duo:

    - Intensity of a water-based serum
    - Moisturising benefits of an oil
    - Brighter, evener skin tone
    - Addresses hyperpigmentation and age spots
    - Smoothes fine lines and tones
    - Unique bottle design to use every last drop of product

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  8. esmi Intensive Eye Treatment Serum - Brightening

    Instantly revive and illuminate tired eyes with a unique blend of plankton extract, active ingredients, and peptides to target dark circles, brightness and fine lines in the delicate eye area

    Acts on common signs of tiredness and ageing in the delicate skin area: dark circles, eye bags, and wrinkles to promote a brighter, tighter and more youthful eye area.

    Why people love Brightening Eye Serum:

    - Instantly brightens and refreshes
    - Lightweight and fast-absorbing
    - Depuffs undereye bags
    - Tightens
    - Conditions and contours delicate under-eye skin

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Vitamin C Skin Care

Vitamin C is an all-star skincare ingredient helping to lighten, brighten, and protect your skin. Using our Vitamin C serum Pomegranate Brightening Serum is the best way to get this hero antioxidant ingredient into your routine!

Vitamin C is an all-star skincare ingredient helping to lighten, brighten, and protect your skin. Using our Vitamin C serum Pomegranate Brightening Serum is the best way to get this hero antioxidant ingredient into your routine!


- Fade hyperpigmentation
- Brightens skin
- Promotes collagen production
- Slow signs of ageing
- Neutralise free radical damage
- Helps reverse sun damage
- Encourages wound healing
- Helps protect against environmental pollutants
- Boost blood circulation for a healthy glow
- Improves the appearance of scars


A vitamin C serum will supercharge the results in all skincare routines; no matter your skin type or concern.

Help fade hyperpigmentation

Vitamin C has the incredible ability to help lighten hyperpigmentation - patches of skin that are darker in colour than the rest of your skin. Hyperpigmentation can be caused by age, UV damage, medication, hormonal changes, and acne scarring.

Using Vitamin c for acne scars is an effective way to minimise their appearance. It can aid in lightening 'post inflammatory hyperpigmentation' (darker patches of skin that appear post breakout) while still being gentle enough for compromised skin.

Slow signs of ageing

A potent antioxidant and active ingredient, Vitamin C works to strengthen the skin cells and protect collagen against free radical damage. This helps with repairing fine lines and wrinkles, and improving overall skin texture.

Vitamin C not only protects existing collagen, it plays a key role in producing more collagen which helps skin maintain its firmness.

Collagen production naturally slows down as we age which leads to a loss of volume, wrinkles, and fine lines. Using Vitamin C serum encourages new collagen and delays these signs of ageing.

Brighten a dull complexion

Struggling with a dull, tired looking skin? Vitamin C is a superior skin brightener helping to enhance skin radiance and even out and lighten a dull skin tone.

Protect against UV damage

Using Vitamin C skin care will aid in boosting skin’s protection against UV damage. Antioxidant properties work to neutralise the free radical damage caused by unprotected exposure to the sun - which accelerates the visible signs of ageing. Use a Vitamin C serum under sunscreen for enhanced daily protection against free radicals and ultraviolet light.

How to use Vitamin C serum

After cleansing your skin, use the dropper to apply an amount smaller than a pearl of Pomegranate Brightening Serum onto your skin and massage in. Follow with face oil / moisturiser and then sunscreen.

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Why is pomegranate brightening serum the best Vitamin C serum?

Pomegranate Brightening Serum is formulated Ascorbic Acid (Vitamin C) plus the best plant-based ingredients for skin lightening; Pomegranate extract, Kakadu plum and Liquorice root extract.

Kakadu Plum is a superior natural skin brightening ingredient - this Australian native superfruit is believed to be the world’s most potent source of natural Vitamin C. Pomegranate is abundant in Vitamin C too and Licorice Root extract also contains natural skin lightening properties.

How do I apply Vitamin C serum to my face?

You should apply Vitamin C serum after cleansing your skin. Use the dropper to apply an amount smaller than a pearl of Pomegranate Brightening Serum onto your skin and massage in. Allow 2 - 3 minutes for the serum to be completely absorbed before applying the next product in your routine.

Can Vitamin C serum be used at night?

To get the maximum benefits from your Vitamin C serum, we recommend applying it in your morning routine. Vitamin C is a potent antioxidant which helps defend your skin against the environmental stressors it faces during the day, like pollution and UV rays.

Always follow your vitamin C with broad spectrum SPF 30+ protection as skin is more photosensitive after using vitamin C. Not applying broad spectrum sunscreen after using Vitamin C skin care can lead to further skin damage.

When should vitamin C serum be used in routine?

You should apply vitamin C serum immediately after the cleansing step in your morning routine to maximise absorption. Follow with a moisturiser or face oil and then your broad spectrum SPF 30+

Does Vitamin C serum brighten skin?

Yes. Vitamin C serum is a potent skin brightener. It helps lighten hyperpigmentation, even out skin tone, fade brown spots, banish dullness and enhance skin radiance.

Do you wash off Vitamin C serum?

No, you don’t wash off Vitamin C serum. After applying it to your skin, allow it to be absorbed completely (wait 2 -3 minutes) before applying the next product in your routine.

Do I need a moisturiser after a Vitamin C serum?

Yes, you need to apply moisturiser after Vitamin C serum. Serum doesn’t replace the moisturising step in your routine - they work together as a team. Vitamin C serum delivers a potent hit of antioxidant benefits to your skin and a moisturiser helps keep skin hydrated by sealing moisture into the skin.

How long does Vitamin C serum take to work?

Results and time frames will vary and depend on individual skin types and concerns. Benefits may include smoother, softer, and brighter skin. Allow time for your natural cell regeneration cycles to complete.

What goes first: Vitamin C or Hyaluronic Acid?

Vitamin C serum then Hyaluronic Acid serum. In your morning routine, apply Vitamin C and allow it to full absorb into the skin before applying Hyaluronic Acid serum.

If you haven’t used Vitamin C or Hyaluronic Acid before, introduce them into your routine separately. Apply the Vitamin C serum in your morning routine and Hyaluronic Acid in your evening routine to allow skin to adjust to the active ingredients.

What should I look for when buying Vitamin C serum?

Form of Vitamin C: Ethyl Ascorbic Acid which is more stable than L-ascorbic acid (another form of Vitamin C)

Concentration: If you’re just starting out with Vitamin C skin care or have sensitive skin, it’s advisable not to begin with a high percentage. Any active ingredients, like Vitamin C, should be introduced slowly into your routine. Our Vitamin C serum contains 3% Ethyl Ascorbic Acid.