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The Best Kept Anti-Ageing Skin Care Secret

When it comes to targeting the signs of ageing, it’s more than just fine lines and wrinkles. You want powerful anti-ageing skincare that also addresses dullness, uneven skin tone and pigmentation. 

Here’s how you can unlock the secret to everlasting youth with cruelty-free and anti-ageing skincare.

What Is A Hyaluronic Acid Serum For? 

Hyaluronic acid is a naturally occurring substance in your body that provides hydration and plumpness to your skin. However, as you age your body produces less of it which can lead to thirsty skin with pronounced fine lines and wrinkles.

We know it sounds too good to be true so you’re obviously wondering, how does hyaluronic acid work? Hyaluronic acid is considered a humectant, meaning it attracts and binds to water molecules from the deeper layers of your skin and the air. This serum contains Cube 3 Hyaluronic Acid, which is a broad spectrum hyaluronic acid rather than being a specific molecular weight and size, this means it acts harmoniously on a range of molecules just like when hyaluronic acid is naturally found in your body! 

The benefits of hyaluronic acid include improving your skin texture, reducing the appearance of fine lines and wrinkles, boosting hydration and giving your skin a more youthful and radiant appearance.

Anti-Ageing Skin Care Ingredients

Fine lines and wrinkles are caused when collagen and elastin fibres break down and your skin begins to lose its elasticity and strength. Age isn’t a skin type so go deeper to naturally plump your skin with firming and ageless ingredients that can help to reduce the signs of skin ageing. 

Acetyl Hexapeptide 8

As you age your collagen production begins to slow down, this is where Acetyl Hexapeptide 8 comes in. Also known as Argireline, these small chains of amino acids can boost collagen production, improve skin elasticity and reduce the appearance of fine lines and wrinkles. This peptide is considered the perfect non-invasive alternative to botox, softening muscle movements in your face that are usually responsible for fine lines and wrinkles. 

Along with water-binding properties to improve your skin's hydration, introducing peptides into your skincare also encourages your body to use them to heal and stimulate collagen-boosting processes. This means you can kiss those fine lines goodbye and say hello to smoother and more youthful skin. 

Watermelon Extract

Watermelon extract is used for its high content of antioxidants, vitamins and amino acids which brighten your skin while also providing protection against environmental stressors. It also contains potent hydrating properties that encourage your skin to attract and hold onto moisture which smoothes your skin while reducing the appearance of fine lines and wrinkles.


Derived from milk thistle, this natural ingredient helps to regenerate your skin, boost elasticity and improve your skin's barrier function. Being high in antioxidant and anti-inflammatory properties, silymarin protects your complexion from environmental stressors like UV radiation and pollution that can damage and prematurely age your skin.

Hydrolyzed Soy Protein

Derived from soybeans, hydrolyzed soy protein is often used in anti-ageing skincare for its moisturising and nourishing properties. It’s rich in antioxidant protection meaning it can penetrate your skin to provide nourishment and elasticity to the deeper layers. This can help improve your skin's overall health and smoothness with a firming effect that diminishes roughness and wrinkles while plumping.

Which Anti-Ageing Skin Care Is Best?

This is the anti-ageing secret you’ve been waiting for, esmi’s Ageless Hyaluronic Serum!

Environmental pollutants and free radical damage can compromise your skin, accelerating the appearance of ageing while deepening fine lines. This is where esmi’s Ageless Hyaluronic Serum comes in, to protect and smooth your skin so you can achieve that supple and luminous complexion you’ve been chasing.

You’ll look and feel younger with a radiant glow that has heads turning, all thanks to the high-potency of skin-restoring properties and firming ingredients. The weightless water-based serum is packed with potent actives that work at a cellular level to reduce fine lines and wrinkles. Combining the best of science and nature, you can feed your skin with the natural anti-inflammatory silymarin for skin regeneration, watermelon extract for antioxidant protection and hyaluronic acid for bouncy and hydrated skin. 

With a formulation of radiant anti-ageing actives and deeply hydrating properties, you’ll restore your skin with a natural and non-invasive alternative to wrinkle relaxants. The light and silky serum is suitable for all skin types but is the best hyaluronic acid serum for dehydrated skin or over-thirties needing an extra boost when it comes to rebuilding.

Anti-Ageing Skin Care Routine

The Ageless Hyaluronic Serum can be used daily as part of your skincare routine so make this the first serum you sweep across your face after cleansing with esmi’s The Uncomplicated Cleanser plus Anti-Ageing. You can then follow your usual anti-ageing skincare routine with our Firming Moisturiser and best-selling 24K Gold Nourishing Oil

If you already love our Hydrating Hyaluronic Serum, use the replenishing blue gel in your morning routine and choose the ageless pink serum as a nourishing nightly skin treat.