Working in the beauty industry for over 10 years, I experienced constant complaints from my clients that the makeups designed to care for problem skin didn’t give the coverage they wanted, so they would apply makeup that gave great coverage but suffocated their skin. We ended up in a vicious circle where their skin was treated but was then suffocated with max coverage makeup every single day.
So... esmi liquid foundation was born.
The goal was to create a liquid mineral makeup that:
- gave excellent coverage
- was Australian made
- for Australian skin types
- Cruelty-Free and Vegan
- Included beneficial treatment ingredients as well
I eventually managed to clear my own skin of breakouts but found that with getting older my skin was constantly changing and my skin concerns were changing too. When I reached my 30’s, my concerns focused around preventative ageing and I started looking after my skin properly for the first time in my life. When I had my babies I noticed a huge change in my skin again!
My experience with a wide range of skin concerns and knowledge of beneficial ingredients meant that esmi could create a serum range to treat these specific skin concerns. From this, The Skin Treats were born! The Skin Treats have been such a joy to create because we find the best ingredients, apply them at the maximum recommended %’s and don’t skimp on quality!
The results from using esmi speak for themselves with hundreds of heartwarming emails and messages from esmi customers sharing their stories of improved skin, great results and above all improved confidence.
I am so excited to expand the esmi range in 2018 and to take this journey to good skin with you.