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Causes Of Uneven Skin Tone

Causes of uneven skin tone

Causes Of Uneven Skin Tone


Uneven skin tone is the enemy of your smooth skin goals. 

If you’re struggling with an inconsistent skin tone it’s usually due to either hyperpigmentation or redness concerns. We explore what causes both of these issues and recommended skincare routines to encourage a smoother, more even complexion. 




Problems with uneven skin tone often come back to the same core concern: hyperpigmentation. 

Hyperpigmentation is caused by an overproduction of melanin. Melanin is the natural pigment that gives our skin, hair, and eyes their colour and is created by melanocytes, the pigment-making cells in the skin.

When our body produces too much melanin, melanocytes offload the excess pigment into outer layers of the skin. This can cause areas of skin to darken more than the normal colour of your skin leaving your face looking uneven and patchy.

Several factors can trigger an increase in melanin production and result in hyperpigmentation.

Sun exposure

Your tan might look smooth and glowing after a day on the beach, but over time, sun damage causes skin to form darker uneven patches.

The leading cause of hyperpigmentation and uneven skin tone, UV rays send melanocytes into overdrive. The result?  A dull skin tone, "age spots", and other patches of discolouration. 


Toxic nanoparticles from air pollution - especially traffic related pollution - are able to penetrate the skin. Once they find their way into the skin, they can cause hyperpigmentation and accelerate other signs of ageing


Hormonal changes can cause uneven skin tone too. 

Melasma is a form of hyperpigmentation that's more commonly seen in women and is directly linked to fluctuating hormone levels. 

Melasma is often referred to as the mask of pregnancy because it can be triggered by an increase in hormones in pregnant women. 

Melasma is more challenging to treat than other forms of hyperpigmentation and it’s also more difficult to prevent as it’s triggered by internal changes. While it is difficult to make it ‘disappear’, melasma can be managed with a good skincare regime and even in-salon treatments. 

Post-Inflammatory hyperpigmentation

Post-inflammatory hyperpigmentation happens when the skin surface has been damaged and darker reddish patches are left behind. 

The most common cause of this type of hyperpigmentation is breakouts and acne. Post-inflammatory hyperpigmentation will usually fade over time and can be helped along with appropriate skincare and treatments.


Blotchy, Red Skin


Skin redness can also contribute to the appearance of an uneven skin tone. Blotchy, red patches of skin can be caused by skin issues like rosacea, sensitivity, and broken capillaries.

Skin redness can be frustrating to deal with and the more flare ups you have the redder these areas will become, which is why management is so important.

Some everyday things that may trigger the blotchy, red patches that lead to uneven skin tone include:


Extreme Temperatures

Spicy food

Fragrances and alcohol in skincare

Alcoholic drinks – especially wine



Recommend Products To Improve Uneven Skin Tone For Hyperpigmentation


Brighten skin and improve the appearance of hyperpigmentation with these uneven skin tone products.


The Uncomplicated Cleanser

Gently removes all traces of foundation and impurities with a double cleanse while calming and protecting skin with aloe vera and camilla leaf extract.

Perfect for all skin types and concerns, the cleanser balances skin and won’t leave it dry or tight, just clean, calm, and supple.

The Uncomplicated Cleanser plus Brightening

A gentle cream cleanser enriched with Kakadu Plum extract which is bursting with Vitamin C for a lit-from-within glow and a gentle but deep clean.

Ideal for all skin types prone to dullness, hyperpigmentation, and uneven skin tone.

Skin Treats

Pomegranate Brightening Serum

A potent brightening, anti-pigmentation serum with skin lightening ingredients and powerful antioxidants. 

Ideal for most skin types to improve the look of pigmentation, sun damage, dull skin and enhance skin's luminosity and clarity.

Hyaluronic Hydrating Serum

The ultimate skin hydrator, this quick-absorbing serum fights dehydration for hydrated, plumper, and repaired skin.

24K Gold Nourishing Oil

Luxurious 24-karat gold leaf face oil nourishes for a visibly firmer, more youthful complexion - boosts skin elasticity, stimulates collagen production and improves blood circulation.

Sunrise Skin Energising Acai Duo

Ideal for all skin types to brighten a dull, dehydrated complexion prone to age spots and hyperpigmentation while stimulating collagen to firm and tone. Leaves skin soft, even and moisturised.

Gentle Foliant

Hydrating Hydrating and Ageless Volcanic Sand Gentle-Foliant

This formulation pairs the physical element of volcanic sand with the power of cranberry enzymes to encourage a clearer complexion. Ideal for all skin types.

Booster Masks

Bouncy Brightening Silky Booster Mask

A silky soft brightening mask to wake up a tired complexion and promote a smoother, more luminous skin tone. 

Ideal for lightening, the appearance of hyperpigmentation his mask evens out skin tone for a smoother, brighter complexion. Suitable for most skin types.

Eye treatments

Brightening Eye Serum

Instantly revive and illuminate tired eyes with a unique blend of plankton extract, active ingredients, and peptides to target dark circles, brightness and fine lines in the delicate eye area.


Skin Shield Natural Sunscreen SPF30

Sun damage is a key cause of hyperpigmentation. Every skincare routine should include SPF protection and this non-greasy broad-spectrum SPF 30 is enriched with antioxidant protection. 


Recommend Products To Improve Uneven Skin Tone For Red, Blotchy Skin


It’s important to choose gentle skincare products as part of a good, regular skincare regime to help reduce redness. This can really make a world of difference, especially during a flare up.


The Uncomplicated Cleanser

Gently removes all traces of foundation and impurities with a double cleanse while calming and protecting skin with aloe vera and camilla leaf extract.

Perfect for all skin types and concerns, the cleanser balances skin and won’t leave it dry or tight, just clean, calm, and supple.

The Uncomplicated Cleanser plus Anti-Redness

A gentle cream cleanser enriched with redness-minimising and antibacterial Tasmanian Mountain Pepper extract to cool inflammation while gently removing impurities.

Ideal to address skin prone to redness, inflammation, and sensitivity, this cleanser balances skin and delivers an improvement in redness.

Skin treats

Anti-Redness Minty Green Smoothie

Addressing the discomfort of inflamed skin, this serum cools and heals damaged, red skin. Contains potent anti-inflammatory, antioxidant, and hydrating properties - the ideal anti-redness skin treatment.

Peppermint Green Oil 

A lightweight, purifying face oil with plant-based antimicrobial ingredients to cool inflammation and freshen skin while targeting blemishes. 

Perfect for skin types prone to breakouts and oil balance concerns. Use instead of moisturiser to calm inflammation and redness, target acne, and regulate oil flow.

Acai Skin Balancing Face Oil

Ideal for all skin types with dehydration concerns, this nourishing oil can replace moisturiser to improve tone, calm, and hydrate while regulating oil flow.

24K Gold Nourishing Oil

Non-greasy, it’s perfect for combination to dry skin as a moisturiser to address dryness, dehydration, ageing, fine lines and wrinkles.

Hyaluronic Hydrating Serum

The ultimate skin hydrator, this quick-absorbing serum fights dehydration for hydrated, plumper, and repaired skin. 

Detoxifying Exfoliating Charcoal Serum 

This exfoliating charcoal serum will gently buff, detox, and purify for a clearer, smoother complexion.

Refreshing and Hydrating Skin Snack Face Mist

A hydrating and refreshing face mist to help replenish, rehydrate, and cool inflamed, red skin.

Gentle Foliant

Is Rose and Bamboo the right gentle foliant recommendation to make here?

Hydrating Hydrating and Ageless Volcanic Sand Gentle-Foliant

This formulation pairs the physical element of volcanic sand with the power of cranberry enzymes to encourage a clearer complexion. Ideal for all skin types.

If you have dry skin and are dealing with an uneven skin tone due to redness, we recommend the Rose and Bamboo Gentle-Foliant.

Booster Masks

Anti-inflammation Mint Gel Booster Mask

Instantly cools the discomfort of red, irritated skin while shutting down inflammation and breakouts with powerful natural antiseptic and anti-inflammatory properties. 

It can also be used to cool and repair trauma after laser and IPL treatments.

Soft Skin Refining Charcoal Clay Booster Mask

Wake up dull skin with this mask’s powerful detoxifying charcoal / clay combination to buff, refine and purify for soft, bright skin. Suits all skin types, even sensitive skin.

Eye treatments

Hydrating Eye Serum

A moisture boosting miracle worker, this lightweight serum delivers continuous moisture and nourishes a tired, dehydrated eye area. Reduces puffiness while plumping and firming fine lines.


Skin Shield Natural Sunscreen SPF30

Ideal for all skin types this non-greasy broad-spectrum SPF 30 is enriched with antioxidant protection and fights the first signs of ageing. Sun exposure can quickly cause flare-ups so including SPF protection in your daily routine is a must.

Need some help addressing uneven skin tone and putting a routine together? Book your free consultation with our skincare specialists.


uneven skintone


Real Results: Erica's Story

We’re really excited to introduce Erica and share the amazing results she’s achieved treating acute adult acne with esmi Skin Minerals.

Real Results: Erica's Story


“I have never felt so confident in my own skin, I am beautiful.”


We’re really excited to introduce Erica and share the amazing results she’s achieved treating acute adult acne with esmi Skin Minerals. 

Erica struggled with acne throughout her teenage years but dealing with adult acne, she says, was even more challenging. 

“Having adult acne was worse for me.”

“I’m a working mum, I’m busy and rushing around. Always feeling so self-conscious about leaving the house with no makeup was consuming. I would just feel awful about myself.”


After a bad reaction to prescription medication and loss at what to do next, overwhelmed Erica reached out to our skincare team to seek help for her acne.

“I was honestly lost, I had tried so many brands and treatments, I just didn’t know what to do. After reaching out to the skincare team on Facebook they jumped on board to help me with a skincare routine.”

“The response was so fast, lovely, and compassionate because it was obviously something I was really self-conscious about.”


After helping Erica choose the right products to begin treating her skin, our consultants continued to guide her on slowly introducing new products over the next 12 months. 

This steady approach helped strengthen and improve Erica’s skin without overwhelming it. 

“Over the last 12 months, they’ve been there the whole way through.”

“They’ve helped with slight changes along the way and have always been there to answer all my questions.”

Erica’s before and after photos say it all. Her results are incredible!




“My breakouts have significantly reduced - pretty much gone. If I do have breakouts I have the tools to fight them so I no longer get the awfully painful acne.”

“The esmi team has helped me work on the acne scarring I have which has also improved so much.”


Erica’s advice if you’re considering esmi Skin Minerals and a consultation with our skin consultants?

“100% go for it.”

“I have never felt so confident in my own skin. I am beautiful.”


We’re SO happy to see your results Erica! Thank you for sharing your skin journey with esmi Skin Minerals.

Meet more beautiful people who have achieved amazing results with esmi Skin Minerals on our Real Results page. If you’d like to book a free skin consultation with our skin specialists, speak to us on chat or send an email to


The Effects Of Stress On Your Skin

effects of stress on skin

The Effects Of Stress On Your Skin


Stressed out skin? When your anxiety levels are sky high - about work, relationships, or anything in between - the effect of stress on your skin can leave it far from bright and healthy. 


This Is What Happens To Your Body Under Stress


Let’s start with a quick crash course in the chemistry of stress. 

When you experience a stressful situation, your brain sends distress messages to your adrenal glands. This triggers the adrenal glands to release a cocktail of hormones into your body.  

2 of the main hormones released are cortisol and norepinephrine. These both play a role in the signs of stress on your face. 

Cortisol: A rise in cortisol causes skin to produce excess sebum and reduces the skin’s ability to retain water. This can result in some of the skin conditions caused by stress we’ll look at next.

Norepinephrine: Reduces the blood flow to the skin, leading to flare-ups and undesired bumps, blemishes, or rashes.

Now you know a little more about what goes on inside your body when you're stressed, let’s take a look at how stress shows up on your skin.


Signs Of Stressed Skin


Breakouts and stress related acne

The root cause of all types of acne is essentially the same, your pores become clogged with excess oil (sebum) and dead cells. 

Clogged pores become the ideal environment for skin bacteria p. Acnes, to thrive causing acne, inflammation, and swelling.

It’s not unusual for the effect of stress on skin to cause breakouts. Your skin produces more oil during times of stress, boosting the amount of oil on your skin. This increases the chances of blocked pores and yes, you guessed it, stress spots!

Healing slows down

If you’ve noticed a blemish or cut on your skin that just doesn’t seem to go away, it may be stress related. 

Studies show that during times of high or prolonged stress, the healing of wounds - including blemishes and blisters -  can slow right down. 

Fine lines and wrinkles pop up

Prolonged stress can add years to your face by causing wrinkles and fine lines to appear prematurely. 

When large amounts of cortisol are released into the body it causes sugar levels in the bloodstream to rise. This results in a process called glycation which destroys both collagen and elastin. 

Collagen and elastin give the skin its structure and elasticity. When they are damaged, the skin becomes weaker and fine lines and wrinkles begin to appear. 

Elevated levels of cortisol can also cause dehydration. Your overall tone and complexion can appear uneven, and fine lines will be more obvious.

Existing conditions get worse

The effect of stress on skin can trigger a flare-up of existing skin issues like eczema, psoriasis, and rosacea. 

Acne can also get worse after going through a stressful event, like doing an exam or dealing with a high pressure work situation. 

You can get stuck in a problematic cycle. Stress triggers a skin condition, you then feel more stress about what’s happening on your face which only makes things worse.

You may experience a ‘stress rash’ 

Red, itchy hives aren’t only caused by seasonal allergies. The effect of stress on skin can cause hives to break out in what is commonly called a ‘stress rash’. 

The hormonal and chemical changes our bodies experience under anxiety and tension cause blood vessels to expand and leak, resulting in red and swollen patches of skin.

If drinking a glass (or three) of wine is your way to manage stress, think again. Alcohol can increase the severity of hives, as can heat.

Most stress rashes go away within a few days, though some can persist for weeks. You can help relieve swelling and itching with a cool compress or ice pack. 

Over-the-counter antihistamines may also be an option but always check with your medical practitioner before taking medication to address the effect of stress on skin


Calm Your Mind - And Skin


It’s clear stress and skin health are linked.  Any of the above signs could be your skin sending a message to reduce tension in your life. 

We know this is easier said than done, but a few simple steps in the right direction can help reduce the skin conditions caused by stress. 

Get more quality sleep

Stress and a lack of sleep are a disastrous combination for your skin

If you’re so stressed that it’s hard to sleep, you’ll get stuck in a cycle of stress-related insomnia. 

Try shutting down all screen time at least an hour before bed and use essential oils in the bedroom with calming properties to encourage restful sleep.

24k Gold Nourishing Oil




Our 24k Gold Nourishing Oil is an ideal facial oil for a relaxing evening routine. It’s beautifully scented with the calming aroma of ylang ylang and geranium to soothe the senses as you fall asleep.











Sticking to a regular schedule will also help - go to bed and wake up at the same time each day. 

Hit the gym, park, or yoga mat

You’ve heard it before but here’s a reminder - exercise is a major stress reliever. Regular exercise has the power to transform your body, your spirits, and your skin!

If you’re not up to an all-out sweat session, gentle activities like yoga or even a 10 minute stretching session are great ways to reduce the effect of stress on skin too.

Embrace the power of No

If you’re naturally the “Yes, I’ll be there/ help/do it” type, learning to say “No” takes practice but it’s so worth it!  

When you get better at declining demands on your time that don’t serve you, you’ll cut the stress of trying to juggle it all and simplify your life. 

Plus, you’ll find more time to do the things that do serve and energise you. 

Create self-care rituals to soothe anxiety

Self-care is about being good to yourself and your mental health. 

Simple, self-care rituals can give you a little space to take a much needed mental break and minimise the effect of stress on skin. Don’t underestimate the power of creating a calm mental oasis during your day - even if it’s just a few minutes. 

We’ve put together a list of easy self-care ideas to inspire you to introduce more ‘me time’ into your day and dial down stress levels. Our favourite? Turning your skincare routine into a self-care ritual!


Why Your Skin Needs Exfoliation

why your skin needs exfoliation

Why Your Skin Needs Exfoliation


Pollution, makeup, UV rays, humidity, and unhealthy lifestyle habits. Your skin has so many potential irritants to deal with every day! Exfoliation can help combat hyperpigmentation, dryness, dehydration, and dullness that these daily stressors can cause. 


Why Is Exfoliation Important?

In a nutshell, exfoliation is the process of removing the dead cells from the outer layer of your skin to encourage a clearer complexion and stimulate skin cell renewal. 

You can do this either with a physical exfoliation method - like granules, a scrub, or a textured mitt - or a chemical exfoliation method which may include alpha hydroxy acids and enzymes. 

For many skin concerns the best approach will involve both chemical and physical methods. 

We recommend reading our guide to the Different Types Of Exfoliation. The guide will help you understand more about physical vs chemical exfoliants and how to make the best exfoliator choice for your skin. 


How Exfoliation Can Help With Daily Skin Stressors

During the day, your skin is busy defending itself against a range of environmental and lifestyle stressors it comes in contact with - from air pollution to heavy makeup.

Regular exfoliation is essential in helping combat and prevent some of the skin concerns caused by these irritants. Let’s take a look at what your skin faces every day. 


Skin Concerns: Dullness And Hyperpigmentation

Daily Causes: Air pollution And UV rays


Air Pollution 

In urban areas where pollution levels are high, there’s trouble in the air (literally!) for your face. 

Don’t underestimate the serious impact pollution can have on your skin - from irritation to accelerating the signs of ageing. 

Toxic nanoparticles from traffic pollution and other types of air pollution can enter the skin causing free-radical damage and chronic inflammation. This leads to hyperpigmentation, dullness, and the premature formation of fine lines and wrinkles. 

Pollutants deplete the skin of hydration and essential vitamins too, leaving it dehydrated and in need of nourishment. 

UV rays

Our biggest skin stressor is exposure to UV rays. It’s a pretty tough one to avoid entirely - you need to be extra vigilant in guarding your skin against the effects of sun damage as much as possible. 

Leaving your skin unprotected against UV rays - especially UVA - is the number one cause of premature ageing. It will fast track the appearance of wrinkles and hyperpigmentation - including age spots. 


How Exfoliation Can Help With Dullness And Hyperpigmentation 

Skin exfoliation can improve the appearance of hyperpigmentation by helping to diminish discoloration - over time revealing a more even skin tone.

While exfoliation may help improve the appearance of sun-related hyperpigmentation, the best skincare move you can make is to prevent it in the first place. Protect your face with SPF 30+  every day, no matter the weather.

A dull, lackluster complexion (thanks, traffic fumes!) can also be perked up with exfoliation. You’ll remove the dead, dull skin cells on the surface plus other toxic debris helping reveal a brighter complexion beneath.


Best Types Of Exfoliants For Dullness And Hyperpigmentation

Physical Exfoliants

Icelandic volcanic sand is a mild exfoliator that can gently assist renewing the outer layer of skin to help support a fresher, smoother looking complexion. 

We recommend: Hydrating And Ageless Volcanic Sand from esmi Gentle Foliant range. This formulation pairs the physical element of volcanic sand with the power of cranberry enzymes to encourage a clearer complexion.

Chemical exfoliants (Acids)

Kojic acid, glycolic acid, lactic acid, and linoleic acid work to help lighten pigmentation issues, smooth out skin texture, and brighten.


Skin Concerns: Rough, Dry Skin

Daily Causes: Seasonal Changes And Hot Water


Dry, cold air 

One of the most common skin conditions to come along with cold weather is dry, flaky skin. Even oily skin types can experience dry patches due to seasonal changes. 

When faced with the dry, cold air of winter, skin can quickly lose its glow and become dull. It’s usually a result of dehydration - both on the inside and outside. Heightened sensitivity can also be a problem if skin isn’t properly cared for during the colder months. 

Hot water

Skincare 101: always cleanse with lukewarm water. Hot water will damage your skin barrier as it strips away the protective lipid layer of your skin. 

This protective layer is responsible for sealing moisture in while keeping bacteria and irritants out. A damaged skin barrier can’t hold onto moisture and as a result, skin becomes itchy, red, and dry.


How Exfoliation Can Help With Dry, Rough Skin

If your skin is dry, inflamed, and flaky it’s clearly already in distress mode. While exfoliation can help improve the situation, you need to go about it the right way (gently!) or your skin will suffer more damage. 

Gentle exfoliation can assist dry, rough skin in two important ways. 

First, it lifts the old, flaky skin cells from the surface which helps improve the appearance and texture of the skin. 

Second, by removing the build up of dry cells, exfoliation allows the hydrating and moisturising properties of your skincare to better penetrate the skin and act more effectively on the surface. 

As dead skin cells build up on the surface, it makes it difficult for the ingredients in your skincare products to do their best work!  Dry, dehydrated skin can actually receive the hydration and moisture support it needs from active ingredients without a layer of old cells standing in the way. 


Best Exfoliants For Dry, Rough Skin 

Physical exfoliants

Bamboo extract has mild exfoliation properties that can encourage cell turnover to reveal younger, softer skin. Ideal for a weakened or sensitised skin barrier, acne-prone, and dry skin.

Jojoba beads and rice powder are also effective yet gentle face exfoliators. They’re soft on skin types needing extra care during exfoliation. 

We recommend: Rose And Bamboo facial exfoliant from esmi Gentle Foliant range. The delicate exfoliation action of bamboo extract works in harmony with the power of mixed fruit enzymes. An excellent exfoliator for sensitive skin and a dry, damaged complexion. 

Chemical exfoliants (Acids)

Lactic acid is derived from milk and offers the gentlest exfoliating action of all alpha-hydroxy acids. This makes it a great choice for sensitive and dry skin. 


Skin Concerns: Congestion And Breakouts

Daily Causes: Humidity, Makeup, Skincare Habits



Humidity and acne-prone, oily skin do not get along!

On humid days, the skin is enveloped in moisture and heat. Pores open up wider and sebaceous glands work overtime producing excess oil. It’s the perfect storm for pores to become blocked leaving skin congested and breaking out. 


Is your makeup the main culprit in your congested pore concerns?

Many makeup formulas are loaded with oil and considered ‘comedogenic’. This means the chances of the ingredients blocking pores - which then leads to congestion and acne - is high.

If you wear heavy oil-based makeup, your skin has to deal with an extra blanket of oil covering (suffocating!) it throughout the day. It’s easy to see how quickly pores become clogged.

Discover our range of non-comedogenic mineral based foundation and BB cream. The formulations allow skin to breathe and be nourished with minerals including silica, zinc oxide and titanium dioxide for skin conditioning.

Not cleansing properly

A less than consistent cleansing routine can also leave your skin congested and breaking out. 

Cleansing in the morning and evening is essential to remove everything that finds its way onto your face and into your pores during the day - including dirt, sweat, makeup, oil, and toxins from air pollution. 


How Exfoliation Can Help With Congestion And Breakouts

Chemical exfoliants can penetrate your pores to dislodge and dissolve dead skin cells and debris while promoting skin regeneration. 

Physical exfoliation also clears build-up from within the pore but rather than dissolving debris, dead skin is manually sloughed away. 


Best Exfoliants For Congested, Breakout-Prone Skin

Physical exfoliants

The ultra-fine consistency of exotic Polynesian sand provides gentle exfoliation to assist in the removal of pore-clogging debris and encourage a clearer complexion for oily skin. 

We recommend: Fresh Sea And Salty Sand facial exfoliant from esmi Gentle Foliant range - our best face exfoliator for oily skin! This exotic Polynesian sand physical exfoliator combined with the additional exfoliating power of papaya enzymes gently but effectively exfoliates away dead skin cells.

Chemical exfoliants (acids and enzymes)

Salicylic acid, glycolic acid, lactic acid, and papaya enzymes are good choices for oily skin types with large pores prone to congestion and breakouts. 

We recommend:  Detoxifying Exfoliating Charcoal Serum 

This exfoliating charcoal serum will gently detox and purify for a clearer, smoother complexion.


A Final Word On Exfoliation: Do It The Right Way!


We can see how exfoliation helps skin defend itself against and recover from the stress it faces on a daily basis. 

However, it’s absolutely essential that you exfoliate properly - choosing the products and ingredients suited to your skin and concerns. 

Over exfoliation, or exfoliating with the wrong product, can lead to excessive irritation of the skin and excessive dryness.

If you’re exfoliating aggressively, initially you may see an improvement. Ultimately though, things can get much worse in the long run. 

To understand how to exfoliate your face correctly, read our guide on Different Types Of Exfoliation.

Have any questions about the best exfoliating products for your skin type and concerns? Our team of skincare experts is here to help! Book your free consultation.


why exfoliation is important


Win a Year's Supply of esmi Skin minerals!

esmi Skin Minerals is giving away a year's supply of skincare.

Win a Year's Supply of esmi Skin minerals!


Your chance to win a Year's Supply of esmi Skin Minerals!

Imagine winning $1,800 to spend on skincare. This August 2 lucky winners will receive $1,800 in store credit to spend on esmi products. To enter, simply make a purchase during the month of August and you'll automatically be in the draw. 

Winner's will be drawn on Tuesday 1st September 2020 and will be contacted via email.

Competition ends 11:59pm Monday 31/8/2020 (AEST). Winners will be drawn Tuesday 01/9/2020 based on email address. Available worldwide. No limit on entries. Entrants do not require a customer account. All online purchases made in August will go into the draw.


Myths About Wrinkles

myths about wrinkles

Myths About Wrinkles


“What can I do about my wrinkles?” 

Type that into Google and you’ll find information from all corners of the internet about this universal skin concern - but don’t believe everything you read. We’re debunking some of the big myths out there about wrinkles!

How wrinkles form 

Before we get to debunking some of the most common myths around wrinkles, let’s take a look at how they form in the first place. 

Collagen and elastin are the proteins that give the skin its structure and firmness. When these proteins break down - due to age or skin damage - the skin begins to lose its shape and doesn’t bounce back like it once did. 

This leads to various types of fine lines and wrinkles forming. 

Superficial lines: Very fine lines that can be easily improved with the right anti-ageing skincare products. 

Dynamic lines: These are laugh lines and eye wrinkles in the corners of your eyes. They are caused by repeated facial expressions - like smiling - but aren’t as obvious when your face is relaxed.

Static wrinkles: These are deep set in the dermal layer of skin and are visible even when your face is relaxed. Some forehead wrinkles and under eye wrinkles are examples.

Now it’s time to debunk some of the most common myths about wrinkles


Myth #1 - There’s one ‘magic’ product or ingredient that can address all your wrinkle concerns


There is no single magic anti-wrinkle cream or ingredient to erase the appearance of fine lines. 

The best anti-ageing skincare routines work to improve the look of wrinkles and age-related concerns in multiple steps. From cleansers and moisturisers to overnight masks and serums, each product can play a role in supporting healthy, firm skin. 

Include products in your routine that contain ingredients that can help improve the look of fine lines and wrinkles, including:

Hyaluronic acid - Deeply hydrates, keeping skin plump and minimises fine lines.

Vitamin A - Revered for its anti-ageing benefits, Vitamin A can cause the dermis to thicken for firmer skin and brighten skin. 

Hydroxy acids - Can remove dead skin cells and are effective in minimising fine lines and wrinkles. 

Vitamin C - Minimises the appearance of fine lines and wrinkles, brightens and smooths for an even skin tone.

Omega Fatty Acids - Assist in delivering positive changes in skin hydration, scaling, and roughness. 

Peptides - Can improve collagen levels, smooth fine lines, and minimise the appearance of pores. 


Myth #2 - The more anti-wrinkle treatments you use, the faster the results


When it comes to your anti-ageing skincare routine - good things come to those who wait!

You need to be patient. Using a whole arsenal of wrinkle treatments doesn’t necessarily mean instant results. 

Products improve the look of concerns like under eye wrinkles and forehead wrinkles over time - your skincare efforts will pay off in the long run. 


Myth #3 - All sunscreen will help protect your skin from wrinkles


Instead of searching for the ‘best wrinkle cream’ focus on using sunscreen instead - the sun is the number one cause of premature ageing.

The sun’s UV rays are damaging to your skin all year round. Not just during summer or on hot days. 

The sun emits two types of rays that affect the skin - UVA and UVB rays.

UVA rays penetrate the skin and speed up the breakdown of collagen, causing wrinkles to develop faster than the natural pace of ageing. UVB rays cause the skin to burn and too much exposure to either UVA or UVB can lead to skin cancers.

Not all sunscreens are created equal - you need to choose one with broad-spectrum protection.

Broad-spectrum sunscreen protects you from both UVA and UVB rays. If sunscreen doesn’t provide broad-spectrum protection, your skin is protected against UVB but still vulnerable to the damage of UVA rays. 

Wearing daily broad-spectrum SPF is the best way to prevent premature wrinkles and fine lines forming.

We recommend: Skin Shield Natural Sunscreen SPF30 


Myth #4 - Beyond a certain age, it’s “too late” to address wrinkle concerns


While the saying “Prevention is better than the cure” is true for skincare, even if you don’t get started with a great anti-ageing routine until your later years, all is not lost. The appearance of wrinkles and fine lines can still be improved with the right approach.

That said, it’s never too early to be proactive about protecting your skin - especially with daily SPF - to help slow the signs of ageing. 


Myth #5 - “Mum had great skin so I don’t have to worry”


Genetics plays a big role in how your skin will age. If you look at how your mum’s skin has aged, your skin will likely age in a similar way. 

However, good genetics can’t make up for things that can damage and age your skin prematurely like smoking, spending too much time in the sun, chronic stress, and poor sleeping habits.

Just because your mum looks great for her age, it doesn’t mean you shouldn’t pay attention to how you treat your skin or skip an anti-ageing skincare routine.


Myth #6 - Sticking with the same skincare routine will slow signs of ageing


Consistency is important when it comes to skincare but sticking with the same routine, every year, all year round isn’t always helpful.

Your skin’s needs change not only as you age but also during different seasons of the year.   

Your summer routine, for example, might not give the support your skin needs during the colder months. Fine lines and wrinkles may seem more pronounced in winter when the air is less humid and indoor heating quickly strips moisture from the skin. 

For your healthiest skin at every age and in every season keep an eye on how your skin is behaving and adjust your skincare routine accordingly.  


Best Anti-ageing Skincare Routine  


Even if you live a super healthy lifestyle and pay careful attention to your skin, ageing - and the wrinkles that come along with it! - are an inevitable part of life.

The good news is there’s plenty that can be done to improve the look of existing wrinkles and slow the speed at which new ones appear. 

We recommend the below skincare routine to assist in improving the appearance of ageing skin concerns, including wrinkles and fine lines.


Gentle cream cleanser

The best anti-ageing skincare cleansers are gentle as skin becomes drier, thinner and more sensitive with age. 

Look for cream cleansers enriched with ingredients to plump, hydrate and soften skin. Gentle cleansers won’t strip your skin of natural oils. Cleanse in the morning and evening.

We recommend: The Uncomplicated Cleanser Plus Anti-Ageing  


Antioxidant rich serum - morning and evening

Serums deliver a higher dose of ingredients, including anti-ageing antioxidants and peptides than other anti-aging face creams. 

Why? Their smaller molecules allow them to penetrate deeper into the layers of skin. 

Choose a serum for the morning and evening which contain combinations of different antioxidants including Vitamin A, Vitamin B3, and Vitamin C.

We recommend: Sunset Skin Anti-Ageing Acai Duo and Golden Anti-Ageing Serum  


Facial oil to moisturise

Rosehip oil, avocado, jojoba, squalane, and argan are some of the best anti-ageing skincare products. Facial oils are typically a single oil or an oil mixture made up of retinol and acids. 

You can replace your moisturiser with a facial oil or add a few drops of facial oil to your moisturiser and apply together. 

We recommend: 24K Gold Nourishing Oil



The #1 step to slowing signs of ageing skin is applying broad-spectrum SPF 30 sunscreen daily. 

The best anti-ageing sunscreens also contain active ingredients such as vitamins C and E, sometimes A (retinoids) and B3 to nourish while protecting skin. Finish with a foundation that provides additional sun protection.

We recommend: Skin Shield Natural Sunscreen SPF30 and Liquid Mineral Foundation.


Hydrating night time mask treatment

Focus on hydration and addressing skin ageing concerns with a mask treatment while you rest. 

Mature skin will benefit from overnight masks with antioxidants to fight free radicals and boost collagen and elasticity.  

Hyaluronic acid, peptides, and amino acids can assist to soften fine lines, even skin tone, brighten, and strengthen the skin’s barrier. 

We recommend: Anti-ageing Repair Gel Booster Mask


Exfoliate weekly 

Physical or chemical exfoliation removes dead skin cells from the outer layers which can minimise the look of fine lines and photoaging. 

Citric, glycolic acid, salicylic acid, retinoids, and fruit enzymes clear dead skin, and stimulate collagen renewal. 


Include an under eye wrinkle treatment

Provide the delicate skin around your eye with additional anti-aging and firming support for a  fresher eye area. 

We recommend: Anti-Ageing Eye Serum


Need some help putting your best anti-wrinkle skincare routine together? Book your free consultation with our skincare specialists.

myths about wrinkles