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Skin Tone

Are You Overwashing Your Face?

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Are You Overwashing Your Face?


“How often should I wash my face?” Excellent question. Knowing how many times should you wash your face will steer you towards dewy, supple skin and away from dryness, breakouts, and irritation. Read on for the answer!


How Often Should You Wash Your Face?

As a general rule, you should be washing your face twice a day - once in the morning and once at night. 


Signs You Are Overwashing Your Face


Most of us won’t ever need to wash our faces more than twice a day. 

Over cleansing your skin strips it of the natural oils it needs to stay healthy, supple, and hydrated. Even if you have super oily skin or acne, you shouldn’t be cleansing more than twice a day. Doing so will only cause more of what you’re trying to avoid - a shiny face and breakouts. 

Signs you are overwashing your face include:


The cleanser you use, rather than how often you wash your face, can also be a culprit for the symptoms of overwashing. Not washing your face more than twice a day but using a strong cleanser? This can also cause problems like dry, irritated, tight feeling skin or breakouts and increased oiliness.  


Not All Cleansers Are Created Alike


Every cleanser or face wash shares the same basic purpose - to get your skin clean. 

However, the ingredients they use to get the job done vary between formulations and some cleansers, particularly acne cleansers, use harsh ingredients.

These ingredients can damage your skin, especially if you’re washing your face twice a day, resulting in redness, dryness, sensitivity, and damage to the skin barrier. 

The best choice for your face, no matter your skin type, is a gentle, creamy and hydrating cleanser like The Uncomplicated Cleanser.  

The Uncomplicated Cleanser is formulated with plant-based ingredients to reduce moisture loss and dryness while cleansing skin to maintain the all-important oil/moisture balance.


Why You Should Wash Your Face Twice a Day


There are a lot of opinions out there about exactly how often you should cleanse your face. For most skin types and concerns cleansing twice a day with a gentle cleanser is the best practice for a healthy, happy complexion. 

Why wash your face in the morning?

You might feel a little squeamish at the thought, but your skin comes into contact with a lot of bacteria overnight. Bacteria in your hair, mouth, and bedding can all be transferred to your face while you’re sleeping.

Residue from your night time products, especially heavier products like masks and night creams, will also be sitting on your skin’s surface. 

Cleansing in the morning removes bacteria and product build-up to give you a fresh face to apply your daytime skincare and makeup. 

Why wash your face in the evening?

During the day all kinds of grime from the environment builds up on your skin, including pollution particles. 

Add sweat, makeup, and your skin’s own oils and you’ve got a breakout-causing film covering your face by the end of the day! 

Cleansing in the evening is crucial to remove this build-up and keep pores clear to avoid breakouts and congestion. 

Washing your face also helps your night time products absorb more deeply into the skin, maximising their potency. It’s hard for products to do their best work if they have to get through a barrier of grime before they reach your skin. 

Our range of gentle cleansers are designed to be used twice a day without stripping or damaging the skin. Click through to see the Uncomplicated Cleanser range.


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How To Give Yourself An At Home Facial

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How To Give Yourself An At Home Facial


How to Give Yourself an At Home Facial

Self-care doesn’t get better than pampering your skin with an at home facial! This is our expert approved guide to creating a luxurious just-like-a-salon skincare experience on a weekly basis at home.

Light a scented candle and play some relaxing tunes to really turn up the day spa vibes!


Cleanse Your Face 


Just like a professional treatment, the first step in your facial at home is cleansing your skin.

Double cleanse 

Set the tone for the rest of your facial with a deep double cleanse. 

Doubling up on the cleansing step removes all dirt and stubborn debris - like makeup, SPF, oil, and even pollution nanoparticles - from your skin.

Use a gentle cleanser

Every skin type and concern benefits from a gentle cleanser. Not the harsh kind that strips the skin of all oil and moisture; you’ll only end up with a dry, tight face and increased oil production. 

For your best facial at home choose a gentle, non-drying cleanser to maintain the delicate balance of oil and moisture on your skin. 

Aloe vera: Aloe vera is hydrating and calming with gentle exfoliant properties.

Green tea extract: An anti-inflammatory to soothe and calm redness.

Stearic acid: Helps cleanse and protect against water loss.

Capric triglyceride: Helps to reduce skin dryness.


We recommend The Uncomplicated Cleanser (All skin types)

Infused with aloe vera to calm and heal and the protective, antioxidant properties of camellia leaf (green tea) extract the cleanser balances skin and won’t leave it dry or tight - just clean, calm, and supple. 

Targeting a specific concern? You may like to use The Uncomplicated Cleanser for the first cleanse and follow with one of the following for the second cleanse:

The Uncomplicated Cleanser plus Anti-Redness - Redness concerns

The Uncomplicated Cleanser plus Brightening - Hyperpigmentation and dullness 

The Uncomplicated Cleanser plus Anti-Ageing - Ageing concerns

The Uncomplicated Cleanser plus Charcoal -  Congestion and oiliness 

How to double cleanse

Apply a pearl-sized amount of the cleanser to damp hands and massage gently into skin with an upward motion. Rinse thoroughly with lukewarm water or remove with esmi's Microfibre Facial Cleansing Mitt. Simply repeat the process for the second cleanse.




For a post-facial glow, don’t skip the exfoliation step.

Exfoliation removes the dead skin cells from the surface, helping prevent and unplug clogged pores. 

When old cells pile up on the outer layer of your skin, your complexion looks dull and fine lines are enhanced. Exfoliating as part of your at home facial reveals the healthier looking skin beneath and your face looks brighter instantly! 

Over time, regular exfoliation can promote smoother skin tone and may help minimise the appearance of hyperpigmentation.

We’ve put together our exfoliant recommendations based on skin type / concern for your facial at home

Sensitive, dry, and mature skin

Rose And Bamboo facial exfoliant from esmi Gentle Foliant range. The delicate exfoliation action of bamboo extract works in harmony with the power of mixed fruit enzymes for a close up exfoliation suited to dry, damaged or sensitised skin.

Normal and combination skin

Hydrating And Ageless Volcanic Sand facial exfoliant from esmi Gentle Foliant range. This formulation pairs the physical element of volcanic sand with the power of cranberry enzymes to encourage a clearer complexion.

Oily, congested, breakout prone skin

Detoxifying Exfoliating Charcoal Serum. Ideal for most skin types tackling blackheads, acne, and underlying skin congestion to draw out impurities, smooth rough skin and polish away pore-clogging debris

How to apply the Detoxifying Exfoliating Charcoal Serum 

Using the dropper, apply a pea-sized amount to your charcoal brush or fingers and massage into freshly cleansed skin, avoiding the under eye area. 

Leave for 5-10 minutes before wetting the charcoal brush or fingers and massage around the face to remove any softened dead skin cells before washing off.

How to apply Rose + Bamboo or Hydrating And Ageless Volcanic Sand

Apply a pea-sized amount of the exfoliant on damp, cleansed skin. 

In small, circular motions, very gently apply the exfoliant to skin. Massage around your face to remove build-up and allow enzymes to deeply cleanse pores. Don’t apply too much pressure.

Leave on for 2–5 minutes and rinse with cool water or with your dampened esmi Face Mitt and follow with your esmi skin regime. 

Take a little extra time during your facial at home to use these exfoliants on your neck and décolletage as well.


Apply a Mask 


Treating yourself to an at home facial is the perfect time to indulge in an extended masking session. A face mask is ideal to help target specific skin concerns including congestion, dullness, dryness, hyperpigmentation, and ageing concerns. 

Choosing a mask for your specific skin concerns

Here’s our quick guide on the ingredients you’ll want in your mask depending on the skin issues you’re dealing with.

Ageing concerns - fine lines, wrinkles, and dullness: Peptides (collagen promoting), antioxidants (neutralise free radical damage) and hyaluronic acid (hydration).

Hyperpigmentation and uneven skin tone: Vitamin C (brightening) and ingredients containing Vitamin C, such as kakadu plum.

Inflammation and redness: Niacinamide (barrier strengthening) and natural ingredients with anti-inflammatory and antibacterial properties including Tasmanian pepper leaf, cockspur thorn, and wild mint. 

Dehydration: Hyaluronic acid (hydration), niacinamide (barrier strengthening) and aloe vera (hydration).

Congestion and breakouts: Kaolin clay (detoxification and oil regulation) and charcoal (detoxification).

Dryness: Shea Butter (skin soothing and conditioning), Niacinamide (barrier strengthening), plant oils such as avocado, almond, and coconut that provide fatty acids for barrier strengthening and promote moisture retention. 

Hyaluronic Hydrating Booster Mask - Suitable for all skin types and concerns

This super-saturating mask instantly boosts hydration with skin cell soaking hyaluronic acid while minerals, vitamins, and oils restore, protect, and balance.

No matter your skin type, this is the perfect mask for your at home facial to target issues of dehydration, dryness, oily and problematic skin. Banishes dullness, plumps fine lines and balances oil flow.


Target Skin Concerns 


Incorporating a serum will supercharge the skincare results of your at home facial.

Serums are products formulated with potent doses of active ingredients designed to target specific skin concerns. The lightweight consistency of a serum gives it the ability to penetrate deep into the skin and take rapid action in targeting various skin concerns. 

We recommend the following serums from the esmi Skin Treats range to help with the improvement of these common skin complaints:

Ageing concerns - fine lines, wrinkles, and dullness: Golden Anti-Ageing Serum

Inflammation and redness: Anti-Redness Minty Green Smoothie

Dehydration and dryness: Hyaluronic Hydrating Serum and Hydrating and Nourishing Acai Duo

Hyperpigmentation and dullness: Pomegranate Brightening Serum

Need a hand choosing the right serum? We’re here and ready to help. You can chat online with a skincare expert or book your free skin consultation. 


Moisturise Your Skin 


You’ve treated your skin to some real TLC! Now it’s time to wrap up your at home facial with a moisturiser. 

Moisturising helps lock in all the moisture, nutrients and vitamins from the previous steps plus supports your skin barrier to strengthen it against external stressors.

Moisturising serums - the ultimate combination  

A moisturising serum is ideal for this step. These ‘hybrid’ formulations combine the intensity of a water-based serum and moisturising benefits of an oil. 

The oil component supports your skin’s natural barrier (lipids, cholesterol, and ceramides) to improve derma strength and assist in boosting hydration levels by sealing in moisture to prevent it from evaporating off the skin. The serum component helps target specific skin concerns we mentioned in the Serum step. 

It’s a win/win for your skin!

Key ingredients to look for in a moisturising serum include:

Plant-based oils such as acai, jojoba, almond and kiwi fruit seed oil  to support derma strength and promote hydration by sealing in moisture.

Emollient ingredients such as squalene to minimise water loss.

Hydrating, humectant ingredients including glycerin and hyaluronic acid.

Active ingredients to target specific skin concerns. For example, Vitamin C for brightening.

Hydrating and Nourishing Acai Duo

Lightweight hydration plus nourishing anti-ageing properties address multiple skin concerns at once - healing, protecting and hydrating.

Ideal for thirsty skin in need of extra nourishment to combat dehydration, fine lines and damage this skin treat hydrates, softens and regenerates.


Skin Care and Facials: Things to avoid 


Getting your ultimate post-treatment glow means avoiding a few things during your facial at home. 


Here’s what not to do:

Squeezing pimples and extracting blackheads: It’s so tempting to squeeze but please don’t! It only spreads breakout causing bacteria and increases the chance of scarring.

Over-steaming your skin: Steaming your face is a great way to prep skin for your facial but please be careful to avoid over steaming! Using water that is too hot to steam can strip the skin of its natural oils and increase dryness. 

Going OTT with exfoliation products: You’ll do more harm than good going overboard with exfoliation. We don’t recommend exfoliating more than 2 or 3 times a week - or as recommended by your esmi Skin Consultant. Over exfoliation strips the skin of its natural oils leading to dehydration, broken capillaries, breakouts, and sensitivity. Always choose a product suited to your skin type. 

Our Skin Bundles are perfect for at home facial pampering!

Purchase everything you need for an incredible at home with our Self Care Kit’ or one of our other healthy skin bundles. The best facial kits in Australia!

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Our Favourite Natural Skin Care Products

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Our Favourite Natural Skin Care Products


Our Favourite Natural Skin Care Products

Using natural skin care products containing plant-based actives and natural ingredients is a healthy and effective way to treat every skin concern from dehydration, and dullness to hyperpigmentation and signs of ageing. 

Why choose natural beauty care

Natural skin care products are a gentler choice for your skin and formulated with nutrients and antioxidants to feed and nourish your skin. You’ll avoid the toxic ingredients in traditional formulations that can dry out and damage your skin barrier as well as pose long term risks to your health.

Common toxic skincare ingredients:

Sodium laureth sulfate (SLES)






Even if you’re only applying a *small* amount of these chemicals to your skin, when you apply them day after day it increases the ‘toxic load’ on your skin. This can lead to potentially harmful health and skin complications over time. 

Plus, some of these chemicals are known irritants, causing immediate reactivity and inflammation for many people. 

Natural skin care products are free from the toxic ingredients that put your skin and health at risk. They can contain a blend of natural and plant-derived ingredients, including active ingredients.

Active ingredients are the heavy lifters of your skin care routine. Put simply, an ‘active’ is the ingredient included in a skincare formulation to target a specific skin care concern. For example, hyperpigmentation, dehydration, ageing concerns, and redness.  

We’re excited to introduce you to 5 products from the esmi range that feature the best natural skin care ingredients as well as hard working actives!


Probiotic Skin Mylck 


Probiotic natural skincare products are really having their moment to shine. Exciting research continues to uncover just how beneficial topical probiotics can be for skin. 

Put simply, probiotics are a group of live bacterial cultures that are beneficial for your skin and body. Good bacteria!

Lysates are concentrated doses of probiotics that research has found to be specifically beneficial for the health of your skin. 

Your skin has its very own eco-system known as its microbiome which exists on the outer surface of the skin. This ecosystem is teeming good and bad bacteria (microflora) and skin needs a balance of both to be healthy.

Problems happen when bad bacteria outnumber the good bacteria. Skin can become reactive, sensitive, and inflamed. 

This is where Lysates can help. Introducing these good bacteria to your skin’s microbiome can help build up your skin’s defences against bad bacteria and promote a healthy environment for skin to renew and repair itself.

Probiotic Skin Mylck

A very light moisturising lotion that simply melts into the skin, the probiotic rich formulation ideal for extremely sensitive, compromised skin. 

Skin Mylck contains the 100% Australian Made probiotic Lysate to help create an ideal environment for compromised, ultra sensitive skin to thrive, heal and protect itself from outside irritants and bad bacteria.


24K Gold Nourishing Oil 


Luxurious and non-greasy esmi 24K Gold Nourishing Oil contains high quality, cosmetic grade, 24k gold flakes and is perfect for combination to dry skin as a moisturiser. It helps address dryness, dehydration, ageing, fine lines and wrinkles on face, neck, and decolletage.

How does gold leaf work?

The hero of this face oil is cosmetic grade, 24k gold leaf. A natural antioxidant with active properties it offers powerful anti-ageing benefits. It helps to boost circulation, stimulate collagen, and increase skin elasticity. 

Not only does gold antioxidant activity help increase the production of new collagen, but it can also help protect the health of existing collagen by fighting free radical damage caused by environmental stressors.

Natural, active benefits of 24k Gold Nourishing Oil

esmi 24K Gold Nourishing Oil can help stimulate skin’s collagen production and strengthen elasticity for a smoother, firmer, looking complexion. 

It aids in neutralising damaging free radical activity on existing collagen to fight signs of fine lines, inflammation, hyperpigmentation, and dullness. 

The oil also imparts a beautiful healthy glow post-application thanks to an increase in blood circulation.

In addition to gold flakes, 24K Gold Nourishing Oil contains natural and plant derived ingredients including a blend of rosehip, jojoba, avocado, and coconut oil.

esmi 24k Gold Nourishing Oil is designed as the moisturising step. Cleanse and then follow with 24K Gold Leaf Oil or, if you use a serum, cleanse then apply the serum then 24K Gold Leaf Oil. 


Anti-Redness Minty Green Smoothie 


The best natural skin care ingredients to treat inflamed, red skin will help cool and calm inflammation. 

This is exactly what the ingredients in our quick absorbing and water-based, Anti-Redness Minty Green Smoothie do!

With an energising wild mint aroma, this serum cools and heals damaged, red skin with potent anti-inflammatory, antioxidant and hydrating properties. The natural ingredients with active properties include:

Tasmannia lanceolata extract

Australian native ingredient Tasmannia lanceolata extract contains polygodial, a potent antioxidant and active ingredient. An anti-inflammatory agent, this natural extract calms red, blotchy skin caused by inflammation. 


A natural ingredient, arnica is a flower with incredible skin healing benefits.

The main restorative antioxidant, sesquiterpene lactone, has anti-microbial activities which, along with arnica’s flavonoids help soothe and reduce inflammation as well as accelerate healing. 

Aloe vera

Moisture promoting and skin repairing aloe-vera contains active ingredients 

including vitamins (vitamins A (beta-carotene), C, E and B12), enzymes, minerals, salicylic acids, and amino acids. 

The antioxidant and anti-inflammatory properties of aloe vera, which is more than 95% water, have protective, calming effects on stressed out, inflamed skin.

Anti-Redness Minty Green Smoothie is suitable for all skin types to treat red, puffy or acne inflamed skin it’s ideal to use after laser, IPL or diathermy treatment.

After cleansing, apply the serum and once absorbed, follow with a moisturising face oil or lotion. 


Hyaluronic Hydrating Serum


To combat dehydration for all skin types, Hyaluronic Hydrating Serum aids in deeply replenishing skin cell’s water content. 

A combination of natural and plant-derived active ingredients work together to hydrate from the inside out to restore, repair and reveal healthy skin. 

Hyaluronic acid 

Hyaluronic acid is a naturally-occurring sugar molecule found in your body that helps skin retain much-needed moisture for plumpness and elasticity. 

A natural humectant ingredient that can hold 1000x times its weight in water, hyaluronic acid attracts moisture to your skin to rehydrate the surface layer. This helps address concerns like flakiness, dullness, and fine lines. 

Niacinamide (Vitamin B3)

Niacinamide is an active form of vitamin B3. It’s a non-toxic, plant-based ingredient derived from yeast that is actually found in skin cells naturally. 

It works to stimulate the production of ceramides - which are essential for a healthy skin barrier - and promote hydration. 

Niacinamide is a soothing, safe ingredient for all skin types - particularly if you’re dealing with reactivity, inflammation and want to strengthen a compromised skin barrier. 


A versatile ingredient, allantoin is known for its ability to promote the natural exfoliation of dead cells on the surface. This softens skin and aids in increased hydration as moisture is able to better penetrate the deeper levels of the skin. 

Allantoin also possesses soothing and anti-irritant properties while promoting the renewal of epidermal cells.

Hyaluronic Hydrating Serum increases hydration by 25% within 2 hours 

Hyaluronic Hydrating Serum is like a big drink of water for your cells containing triple action Hyaluron! This increases hydration by 25% within 2 hours for a plumper, brighter complexion. 

Light-weight, non-comedogenic and deeply hydrating, every skin type and concern will benefit from this serum, including oily skin types. 

After cleansing, apply the serum and once absorbed, follow with a moisturising face oil or lotion. 


Pomegranate Brightening Serum 


Dealing with pigmentation, dark spots, and dullness? Meet our Pomegranate Brightening Serum.

Formulated with the best natural skin care ingredients plus plant-based actives this serum helps target these concerns. 

Brimming with potent Australian native and plant-derived ingredients with skin lightening abilities, this serum helps reduce discolouration and promote a radiant glow. 

Kakadu plum

Don’t believe the myth that natural skincare ingredients are less effective! Kakadu Plum is a perfect example of a natural ingredient that can deliver a significant, positive change for dullness and hyperpigmentation. 

This Australian native superfruit is believed to be the world’s most potent source of natural Vitamin C. Vitamin C is a water-soluble antioxidant that regenerates the skin and plays an essential role in helping diminish the appearance of dark spots and promoting a glowing complexion.

Liquorice root extract

Liquorice root extract is packed with a polyphenolic flavonoid called glabridin. 

Studies tell us that glabridin prevents pigmentation caused by UVB rays and also offers anti-inflammatory benefits to the skin. Liquorice root extract is popular in natural skin care to help improve skin conditions like hyperpigmentation, dullness, eczema, acne, and melasma. 

Pomegranate extract

Pomegranate isn’t only delicious in a fruit salad, it offers benefits to your skin when applied topically as an extract too.

Rich in plant polyphenols (micronutrients packed with antioxidants) pomegranate extract can aid in neutralising free radical activity while encouraging skin repair and regeneration.

Pomegranates also contain Vitamin C to help with skin brightening. 

The brightening serum can be applied morning or night. Use the dropper to apply an amount smaller than a pearl on cleansed skin and gently massage in. Allow the serum to absorb before applying other products. 

It’s extremely important to protect your skin daily with an SPF and avoid excess or prolonged sun exposure when using Vitamin C serums. 

Have sensitive skin? Apply on cleansed skin every second night for 2 weeks, gradually increasing to every night. Can be used morning and night eventually.

Discover the full range of esmi Skin Treats that use natural and plant-derived ingredients.

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Skin Care For Rosacea

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Skin Care For Rosacea


How to Treat Rosacea

Dealing with rosacea can be stressful. From uncomfortable flushing episodes to severe redness, swelling, and painful bumps it can affect your confidence, lifestyle, and pose serious skin issues if left untreated. Our skin care experts share what triggers rosacea plus must-have products and skin care tips on how to treat rosacea symptoms.


What is rosacea?


Rosacea is an inflammatory skin condition. It’s characterised by redness, sensitivity, and uncomfortable flushing episodes that cause skin to turn bright red and heat up. Extreme dryness and acne-like pustules and bumps are also common. 

The ‘rosacea spectrum’ is very broad. The severity of symptoms can range from a prolonged blush or persistently rosy cheeks to painful stinging, burning sensations, and extreme, constant redness. 

Whether you’ve been dealing with rosacea for years or it’s suddenly appeared, it usually begins with episodes of the skin flushing red and can increase to:

Permanent redness


Sensitised skin - burning / stinging sensations

Capillaries becoming visible

Thickening skin

If left untreated, rosacea can have long-reaching skin health implications and take a toll on your confidence. 

How is rosacea diagnosed?

Your dermatologist or health practitioner will do a physical examination of your skin and usually ask questions about your medical history. The symptoms of some allergies, acne and lupus can appear similar to rosacea so your health practitioner will want to rule those out before making the diagnosis of rosacea. 

What causes rosacea?

The skin redness, bumps and flushing associated with rosacea can be triggered by any number of factors. Usually, things that raise your body temperature including:


Spicy foods

Hot, humid weather

Hot showers

Sun exposure


Vigorous exercise 

Heated rooms

Using the wrong skincare products can also lead to red flare ups. Skin with rosacea can be highly sensitive to chemicals, fragrance, and other factors.


Treating Rosacea 


While there isn’t a cure, you can learn how to treat rosacea by managing symptoms through skin care and lifestyle choices. 

Using the right skin care to treat rosacea can help to relieve discomfort, reduce flare-ups, and help maximise results from any prescribed oral or topical rosacea medication. 

Avoid harsh products designed to clear acne

If you’re dealing with acne-like symptoms (bumps and pustules) don’t use harsh cleansers and drying products aimed at clearing breakouts. Rosacea skin is extremely sensitive and using strong formulations and those that dry out skin only increase irritation and severity of symptoms. 

Always read the product label and steer clear of these ingredients:




Glycolic acid

Lactic acid

Sodium laurel sulfate (SLS)


Products and Ingredients to Treat Rosacea 


Build your rosacea skin care routine with gentle products containing active ingredients designed to relieve and control symptoms. The key word here is gentle!

Focus on ingredients that work to strengthen the skin barrier, hydrate, soothe and minimise redness.  

A few of the best active ingredients to treat rosacea include:

Tasmannia lanceolata extract (Mountain Pepper): Cool irritation and strengthen skin

Tasmanian Mountain Pepper is native Australian botanical with incredibly potent antioxidant properties for skin barrier strengthening, promoting stronger capillaries and combating free radical damage. It’s also anti-inflammatory and antibacterial for cooling and minimising irritated, red skin and rosacea flare ups.

We recommend: The Uncomplicated Cleanser Plus Anti-Redness

A gentle cream cleanser enriched with redness-minimising and antibacterial Tasmanian Mountain Pepper extract to cool inflammation while gently removing impurities.

Hyaluronic acid: Super hydrator

Don’t let the word ‘acid’ scare you! Hyaluronic acid is a humectant ingredient (an ingredient that attracts water) and is naturally produced by your skin cells to help skin retain moisture. 

If you have rosacea, your skin barrier is compromised. This means your skin can’t hold onto moisture which results in increased sensitivity and rosacea flare ups. Hyaluronic can aid in delivering much-needed hydration to thirsty skin. 

We recommend: Hyaluronic Hydrating serum

Perfect for all skin types and ages, this serum hydrates from the inside out, restores, repairs and reveals healthy skin with a radiant and hydrated glow. 

Niacinamide (Vitamin B3): Barrier strengthening 

Niacinamide will help heal and strengthen a damaged skin barrier. Its anti inflammatory properties can aid in calming an irritated, uncomfortable complexion. 

We recommend: Anti-redness Minty Green Smoothie

With an energising wild mint aroma, this serum cools and heals damaged, red skin with potent anti-inflammatory, antioxidant and hydrating properties. Contains Niacinamide (Vitamin B3).

Aloe vera: Soothing and moisturising

Wondering how to treat rosacea naturally? Aloe Vera is an effective ingredient in plant-based skincare to help calm and soothe red, uncomfortable skin. It helps reduce inflammation and redness, impart hydration and antibacterial properties can assist in targeting the bacteria associated with pustules. 

We recommend: Anti-redness Minty Green Smoothie and The Uncomplicated Cleanser Plus Anti-Redness. Both contain Aloe Vera. 

Probiotics: Encourage a healthy skin environment  

Using probiotics (good bacteria) in skincare to treat rosacea can help create an optimal environment for skin health to thrive and stimulate renewal to repair the barrier. In turn, this leads to a decrease in skin sensitivity and the symptoms associated with rosacea. 

We recommend: Probiotic Skin Mylck plus Anti-Redness

This lightweight moisturising lotion is formulated with 100% Australian made probiotics and anti-inflammatories to help cool red flushing flare-ups and strengthen hypersensitive skin.

Your rosacea skin care routine

Here’s how to put together a daily skin care routine to treat rosacea with our esmi product recommendations:

Cleanser: The Uncomplicated Cleanser Plus Anti-Redness (Morning and evening)

Serums: Anti-redness Minty Green Smoothie and / or Hyaluronic Hydrating Serum. If you use both, you can apply the Anti-Redness Minty Green Smoothie in your morning routine and Hyaluronic Hydrating Serum in the evening.

Moisturiser: Probiotic Skin Mylck plus Anti-Redness. If you have extremely dry skin, which is very common for those with rosacea, you can follow with 24K Gold Nourishing Oil.

SPF: Skin Shield Natural Sunscreen SPF 30


Other Ways to Treat Rosacea


Making changes to your lifestyle, along with your skincare routine, will help get rosacea under control:

Avoid or reduce alcohol and spicy foods in your diet

Keep hydration levels up - with water / fluids and skin care

Wear sunscreen daily

Stress management 

Use products with gentle formulations

Try different styles / durations of exercise

Avoid drying ingredients in skincare products; like alcohol and fragrances

Be gentle when touching your skin

Cleanse with lukewarm or cool water

Avoid hot, steamy showers

Paying attention to what specifically triggers rosacea for you will help you make the right lifestyle adjustments. For example, if long, intense cardio workouts always trigger a rosacea flare of red skin and pimples, try switching up your routine. Experiment with shorter workouts or different types of exercise. 

Medication to treat rosacea

A severe case of rosacea may call for oral or topical antibiotics, in combination with a skin care and lifestyle plan for managing symptoms. Please consult with your health practitioner for professional medical advice if you are experiencing extreme symptoms. 

If you need a hand creating a skin care routine for rosacea, our skin care consultants are ready to help you! Book your free skin care consultation today. 


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What Does Gold Leaf Do In Skin Care?

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What Does Gold Leaf Do In Skin Care?


What Does Gold Do in Skin Care?

Our 24K Gold Nourishing Oil is one of our most popular products! Gold is a potent antioxidant revered for its youth-promoting properties. Find out more about the incredible benefits of gold leaf skincare. 


What is 24K Gold Leaf Oil?


You can’t tell looking at the loose coins rolling around in your wallet, but gold contains antioxidant and anti-inflammatory properties that are incredibly beneficial for skin.

The youth-promoting benefits of gold skin care

Gold is revered for its ability to promote youthful-looking skin by stimulating collagen and increasing elasticity for a firmer complexion. 

We’re not suggesting you rub gold coins onto your face! Gold skin care infused with gold leaf (flakes of gold) is the way to impart this precious metal’s benefits to your skin.


How is gold leaf made?

The basic method of producing gold leaf has remained the same for centuries - bars of gold are essentially beaten into tiny flakes. These tiny flakes of precious metal are then infused into different types of gold skin care alongside other beneficial ingredients.

Meet esmi 24k Gold Nourishing Oil!

Luxurious and non-greasy esmi 24K Gold Nourishing Oil contains high quality, cosmetic grade, 24k gold flakes and is perfect for combination to dry skin as a moisturiser. It helps address dryness, dehydration, ageing, fine lines and wrinkles on face, neck, and decolletage.

A 100% cruelty free and vegan formulation, the oil also contains natural and plant derived ingredients including a blend of rosehip, jojoba, avocado, and coconut oil. We look at the benefits of these incredible oils further along!


How Does Gold Leaf Oil Affect Skin? 


The pure gold in esmi 24K Gold Nourishing Oil offers powerful anti-ageing and skin saving benefits. 

Helps boosts circulation

Gold is known to help improve blood circulation. The oil imparts a beautiful healthy glow post-application thanks to this boost in circulation!

Stimulated collagen and improves skin elasticity

Gold skin care counters the breakdown of collagen fibres and elastin in the skin. This breakdown occurs naturally with age and increases with free-radical activity leading to sagging skin, fine lines, loss of volume and skin elasticity. 

esmi 24K Gold Nourishing Oil can help stimulate skin’s collagen production and strengthen elasticity for a smoother, firmer, looking complexion.  

Protects against environmental stressors

Not only does gold antioxidant activity help increase the production of new collagen, but it can also help protect the health of existing collagen. It aids in guarding the skin against the free-radical damage caused by external stressors including pollution, UV light, and other toxins our skin comes in contact with every day. 

The antioxidants in our gold leaf skin care helps neutralise damaging free radical activity on existing collagen to fight signs of fine lines, inflammation, hyperpigmentation, and dullness. 


How Do You Use 24K Gold Leaf Oil? 


esmi 24k Gold Nourishing Oil is designed as the moisturising step and fits into your routine like this:

Cleanser followed by 24K Gold Leaf Oil or, if you use a serum, cleanser then serum then 24K Gold Leaf Oil 

Use the dropper to apply 2-3 drops of oil directly onto your palm and massage into the skin - including around the eye area. You can use the oil in your morning and evening routine.


Supporting Ingredients 


It’s not just the gold working hard for your skin in our 24K Gold Leaf Oil! It also contains a blend of plant oils and other skin-saving ingredients to help boost moisture levels, improve elasticity and firmness, fight free radical activity, minimise pigmentation, and aid in healing damaged skin.

Rosehip oil

High in vitamin A, rosehip oil aids in skin regeneration, brightening, evening out skin tone, and improving firmness and elasticity.

Jojoba oil

A plant oil with characteristics similar to your skin’s own sebum, jojoba helps to regulate oil production, heal the skin barrier, and has anti-inflammatory and moisture promoting qualities. 

Avocado oil

Packed with vitamins A, B, C and D, and vitamin E, the fatty acids in avocado oil promote firmer, softer skin, hydration, and neutralise free radical damage. 

Coconut oil

With skin-saving fatty acids, like linoleic acid and lauric acid, coconut oil is also antibacterial and provides emollient, skin softening benefits. 


Squalane is an oil with excellent emollient, anti-inflammatory, and circulation-boosting benefits.


Products to team with 24k Gold Nourishing Oil for optimal results


The Uncomplicated Cleanser

It’s important to use a gentle cleanser with the oil. The Uncomplicated Cleanser suits all skin types and concerns, the cleanser balances skin and won’t leave it dry or tight, just clean, calm, and supple.

Hyaluronic Hydrating Serum 

Team 24k Gold Nourishing Oil with Hyaluronic Hydrating Serum for deep rehydration and skin plumping.

The ultimate skin hydrator, this quick-absorbing serum fights dehydration for more hydrated, plumper, repaired skin. Ideal for all skin types, apply the serum after cleansing and before applying the oil in your routine. 

24K Gold Nourishing Oil is one of our most popular products! Purchase today in a Skin Bundle to get the 24k Gold Nourish Oil and the complementary products you need for an amazing skin routine.


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5 Of The Best Active Ingredients 

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What Is Face Serum And Why You Should Have One

what is face serum and why you should have one

What Is Face Serum And Why You Should Have One


What is a face serum? Your skin’s superhero! Formulated with a high concentration of active ingredients, serums deliver a potent hit of ingredients quickly and deeply into the skin. 

We take a look at how and why to incorporate a serum into your routine to help improve everything from dehydration and hyperpigmentation to fine lines and wrinkles


All About Face Serum


What sets face serum apart from other products in your skincare routine? They’re the fastest, most potent way to deliver the active ingredients your skin needs to help correct skin concerns. 

The small molecular structure of a serum - they’re usually water based - allows it to penetrate the skin more deeply than other products. 

A cream-based moisturiser, for example, sits on the top layer of skin. A serum, on the other hand, absorbs more rapidly and deeply into the skin. 

Serums aren’t designed to take the place of your moisturiser, they work together as a skin saving team. The serum delivers a potent hit of active ingredients and your moisturiser works to lock those nutrients in. We’ll cover more on exactly how to use serum in your routine in a moment!

What does face serum do? Serums are designed to target a host of different skin concerns. 

They’re formulated with high concentrations of active ingredients like peptides, hyaluronic acid and antioxidants including vitamin A, C, and E. Some heavy hitting anti-ageing serums contain high doses of topical retinoids (Vitamin A). You can also find concentrated levels of omega 3, 6 and 9 in serums formulated with a combination of water and oil based ingredients. 

Here are a few key ingredients to look out for in a face serum to target some everyday skin complaints:

Dehydration: Hyaluronic acid and niacinamide (Vitamin B3)

Dullness: Vitamin C

Fine lines and wrinkles: Peptides, retinol, and Vitamin C

Redness and irritation: Niacinamide, linoleic acid (omega 6 fatty acid), Vitamin E

Oily skin and congestion: Vitamin C and hyaluronic acid

Our recommendations from the esmi Skin Minerals range of serums to address some of the most common concerns:

Dehydration: Hyaluronic Hydrating Serum 

The ultimate skin hydrator for all skin types, this quick-absorbing serum fights dehydration for more hydrated, plumper, repaired skin.

Hyperpigmentation and dullness: Pomegranate Brightening Serum 

Ideal for most skin types to improve the look of pigmentation, sun damage, dull skin and enhance skin's luminosity and clarity.

Redness and inflammation: Anti-Redness Minty Green Smoothie 

Suitable for all skin types to treat red, puffy or acne inflamed skin it’s ideal to use after laser, IPL or diathermy treatment.


How to Use Face Serum


If you’ve asked yourself “What is face serum?” you’ve probably wondered when and how to use a face serum too. Let’s find out! 

What step to apply face serum

Apply face serum after the cleansing step in your routine and apply while the skin is still a little damp to encourage absorption.  

Allow the serum to fully absorb into the skin and then follow with a moisturiser (morning and evening) and sunscreen (morning). 

A moisturiser works to seal the active ingredients of the serum into the skin - it’s important to use both for the best results.  

How to apply face serum to face

Drop a pearl size amount of serum from the dropper into fingertips and massage into the cleansed skin - avoiding the eye area. 

Because serums are so potent, a small amount of product goes a long way.  

When to apply face serum 

Many serums can be used twice a day (morning and evening) for the best results. 

The exception here may be a serum containing a high concentration of retinol (Vitamin A) which is usually recommended to apply at night. Always wear sunscreen the following day as retinol products make skin extremely photosensitive.

If you’re using multiple serums to treat different skin concerns - dehydration and hyperpigmentation, for example -  you could apply one serum in the evening and the other in the morning.


Do I Need a Face Serum?


What is a face serum going to do for your skin? Plenty. 

You can move your skin results forward in leaps and bounds by incorporating a serum. They’re designed to intensify the strength of your skincare regimen and compliment your other products in addressing your skincare concerns. 

Depending on the ingredients they’re formulated with, face serums can provide antioxidant protection against free radical damage, boost hydration, and improve the appearance of fine lines and wrinkles. 

Hyperpigmentation and dullness can also be improved with the addition of a face serum.

No matter your skin type or concern, you’ll see speedier results and a significant improvement in  the overall health of your skin with a serum. 

Hopefully we’ve answered your “What is a face serum” question here! If you’d like to learn more view our range of skin serums for every skin concern in the Skin Treats category page.

Alternatively, book your free skin consultation with one of our skin care team for expert guidance on incorporating a serum into your skincare routine.


You Might Also Like To Read: 

Meet Hyaluronic Acid - Your Skin’s Super Hydrator

How To Revive Dull Skin 

Supercharge Your Skincare Routine With Vitamin C


Infographic_face serum