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Are You Overwashing Your Face?

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Are You Overwashing Your Face?


“How often should I wash my face?” Excellent question. Knowing how many times should you wash your face will steer you towards dewy, supple skin and away from dryness, breakouts, and irritation. Read on for the answer!


How Often Should You Wash Your Face?

As a general rule, you should be washing your face twice a day - once in the morning and once at night. 


Signs You Are Overwashing Your Face


Most of us won’t ever need to wash our faces more than twice a day. 

Over cleansing your skin strips it of the natural oils it needs to stay healthy, supple, and hydrated. Even if you have super oily skin or acne, you shouldn’t be cleansing more than twice a day. Doing so will only cause more of what you’re trying to avoid - a shiny face and breakouts. 

Signs you are overwashing your face include:


The cleanser you use, rather than how often you wash your face, can also be a culprit for the symptoms of overwashing. Not washing your face more than twice a day but using a strong cleanser? This can also cause problems like dry, irritated, tight feeling skin or breakouts and increased oiliness.  


Not All Cleansers Are Created Alike


Every cleanser or face wash shares the same basic purpose - to get your skin clean. 

However, the ingredients they use to get the job done vary between formulations and some cleansers, particularly acne cleansers, use harsh ingredients.

These ingredients can damage your skin, especially if you’re washing your face twice a day, resulting in redness, dryness, sensitivity, and damage to the skin barrier. 

The best choice for your face, no matter your skin type, is a gentle, creamy and hydrating cleanser like The Uncomplicated Cleanser.  

The Uncomplicated Cleanser is formulated with plant-based ingredients to reduce moisture loss and dryness while cleansing skin to maintain the all-important oil/moisture balance.


Why You Should Wash Your Face Twice a Day


There are a lot of opinions out there about exactly how often you should cleanse your face. For most skin types and concerns cleansing twice a day with a gentle cleanser is the best practice for a healthy, happy complexion. 

Why wash your face in the morning?

You might feel a little squeamish at the thought, but your skin comes into contact with a lot of bacteria overnight. Bacteria in your hair, mouth, and bedding can all be transferred to your face while you’re sleeping.

Residue from your night time products, especially heavier products like masks and night creams, will also be sitting on your skin’s surface. 

Cleansing in the morning removes bacteria and product build-up to give you a fresh face to apply your daytime skincare and makeup. 

Why wash your face in the evening?

During the day all kinds of grime from the environment builds up on your skin, including pollution particles. 

Add sweat, makeup, and your skin’s own oils and you’ve got a breakout-causing film covering your face by the end of the day! 

Cleansing in the evening is crucial to remove this build-up and keep pores clear to avoid breakouts and congestion. 

Washing your face also helps your night time products absorb more deeply into the skin, maximising their potency. It’s hard for products to do their best work if they have to get through a barrier of grime before they reach your skin. 

Our range of gentle cleansers are designed to be used twice a day without stripping or damaging the skin. Click through to see the Uncomplicated Cleanser range.


Infographic_are you overwashing your face

Skin Care for Perioral Dermatitis


Skin Care for Perioral Dermatitis


Skin Care for Perioral Dermatitis

Struggling with perioral dermatitis?  We share our skin care tips and products for perioral dermatitis treatment and everything you need to know about this common skin concern.


What is Perioral Dermatitis?


Periorificial dermatitis appears as clusters of small, itchy, red bumps (papules) around the eye, nose, and mouth area. It’s an inflammatory skin condition, one that usually affects women aged 15 to 45 years. 

Periorificial dermatitis can be common in people with acne and rosacea. It’s also been linked to the use of steroid creams and inhalers used to manage asthma and allergies.

A soothing, gentle skin routine plays a key role in perioral dermatitis treatment along with understanding and managing other potential triggers. 


The Triggers of Perioral Dermatitis


Research is yet to uncover the exact reason perioral dermatitis appears initially but a few things that have been implicated in triggering flare-ups. 


Compromised, damaged skin barrier 

One of the most common triggers is a weakened skin barrier which leads to the red, inflamed bumps of perioral dermatitis. 

Using skincare with harsh ingredients or overuse of products - especially exfoliators - strips the skin barrier (the outer layer) of the oil and moisture it needs to function healthily. This leaves skin vulnerable to dryness, inflammation, and redness. 

Treatments for perioral dermatitis include avoiding these ingredients:

Parabens and phthalates: Preservatives that are extremely harsh on skin.

Alcohol: Extremely drying and can irritate sensitive skin.

Sulfates: Used to create a ‘foaming’ effect in skincare, sulfates strip the skin barrier.

Oxybenzone: Used in chemical sunscreens and is a known irritant.

Fragrance and many essential oils: Highly irritating.

Petrolatum, PEGS, paraffin: Pore clogging which exacerbates symptoms.

Perioral dermatitis skin care is all about choosing naturally calming, strengthening ingredients to heal the skin barrier. We’ll talk more about those ingredients in a moment!

Topical and oral steroids

Topical steroids are often prescribed for other inflammatory skin conditions, like rosacea and eczema but steroid creams, gels, and lotions may actually trigger perioral dermatitis. Oral steroids have also been linked to symptoms. 


Check your toothpaste ingredients! Fluoride toothpaste and those designed to whiten teeth can play a role in triggering perioral dermatitis.

Hormonal changes

Developing perioral dermatitis may also be associated with hormonal changes. This could explain why it is more common in women than men. 


How to Treat Perioral Dermatitis


Seeking the advice of a dermatologist or your health practitioner is a must, especially in serious cases, so they can guide you on treatments for perioral dermatitis

Consulting a naturopath may also help with perioral dermatitis natural treatments involving a holistic approach to managing symptoms including diet recommendations.

Your skincare routine is an excellent place to start making adjustments and monitor how your skin reacts. 

We suggest you stop using all current skincare - especially those with ingredients we listed earlier. Introduce lightweight, fragrance-free, soothing products that include the below ingredients and keep your routine as simple as possible!


What Ingredients to Look For 


Perioral dermatitis skin care should be fragrance-free, gentle and focus on reducing inflammation and strengthening the skin barrier.

Barrier strengthening / hydrating / encourage skin healing

Niacinamide: Soothes irritated skin when you’re dealing with an inflammatory skin concern.

Sodium hyaluronate (hyaluronic acid): Addresses dehydration.

Probiotic Lysates: Promote a healthy skin environment to encourage healing and fight bad bacteria.

Soothing / antibacterial / anti redness

Jojoba seed oil: Possesses numerous healing, moisture promoting properties.

Arnica: A natural skin healer, arnica boosts circulation and reduces swelling.

Aloe vera: Famed for its moisture-promoting, skin repairing, and calming abilities.

Green tea (camellia leaf extract): Calms and helps regulate sebum production to promote a balanced, clear complexion.

Products from the esmi Skin Minerals range to help manage perioral dermatitis:


The Uncomplicated Cleanser 

Calming and gentle

Gently removes all traces of foundation and impurities with a double cleanse while calming and protecting skin with aloe vera and camilla leaf extract. You might also like to try The Uncomplicated Cleanser plus Anti-Redness if your skin is particularly red and inflamed. 

Contains aloe vera and green tea extract.

How to use The Uncomplicated Cleanser 

Apply a pearl-sized amount of the cleanser to damp hands and massage gently into skin with an upward motion. Rinse thoroughly with lukewarm water or remove with esmi's Microfibre Facial Cleansing Mitt. Use in the morning and evening - double cleanse in the evening. 


Hyaluronic Hydrating Serum

Ultra hydrating

The ultimate skin hydrator, this quick-absorbing hydrating serum fights dehydration to help plump skin, minimise lines, and boost radiance.

Perfect for all skin types and ages, this hyaluronic serum hydrates from the inside out, restores, repairs and reveals healthy skin with a hydrated glow.

How to use Hyaluronic Hydrating Serum

Dispense a pearl size amount of serum from the dropper onto fingertips and massage into the skin after cleansing or exfoliation. Can be used morning and night and around the eye area.


Probiotic Skin Mylck

Anti-inflammatory and strengthening

Inflamed, damaged and ultra sensitive skin meets the calming, restorative powers of probiotics in a gentle, lightweight moisturising lotion. 

The beneficial bacteria in the esmi Probiotic Lysates have been researched and found to help heal and support skin’s natural defences. Formulated with 100% Australian made probiotics.

How to use Probiotic Skin Mylck 

Using the dropper drip a thumb size amount of Skin Mylck onto your fingertips or the palm of your hands. Massage into your skin after cleansing. Perfect for use under makeup or sunscreen.


Skin Shield Natural Sunscreen SPF 30

Some chemical sunscreens can make perioral dermatitis worse -  it’s crucial to choose a formulation without the chemical oxybenzone. Opt for a natural sunscreen instead!

Broad-spectrum SPF 30 enriched with antioxidant protection, Skin Shield Natural Sunscreen SPF 30 protects against UV damage and fights the first signs of ageing. 

Comfortable, non-greasy SPF coverage for all skin types, especially sensitive skin.

How to use Skin Shield Natural Sunscreen SPF 30

Shake well before use. Apply lotion liberally as the final step in your routine and allow to absorb at least 20 minutes before sun exposure.

We recommend starting with cleanser, moisturiser and sunscreen then introducing the serum a few weeks into your new perioral dermatitis skin care routine.

If you need further information and support treating perioral dermatitis, speak to one of our skin consultants. We’re here to help!


Infographic_ Skin Care for Perioral Dermatitis

5 Amazing Vegan Skin Care Products

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5 Amazing Vegan Skin Care Products


5 Amazing Vegan Skin Care Products

A roundup of some of our favourite vegan skin care products to help you achieve beautiful skin that is cruelty free!


Why Use Vegan Skin Care?


We believe going vegan with your skin routine is one of the best things you can do for your face!

Vegan skin care is free from animal-derived ingredients. Products are formulated with naturally-sourced, plant-based or mineral ingredients. Vegan skin care may also include safe, toxin-free synthesised ingredients made in a laboratory.

Don’t believe the myth that if a product is vegan it can’t deliver impressive results!

Vegan-approved ingredients, all-natural antioxidants, extracts, minerals and vitamins can act on all kinds of skin concerns. 

Signs of ageing, hyperpigmentation, dehydration, dullness, acne and inflammatory skin conditions can all be dramatically improved with the right vegan ingredients.

Many conventional skincare products contain animal based ingredients that can trigger inflammatory skin reactions and cause congestion. 

Plus, they’re often formulated with toxic synthetic chemicals that are well known disruptors of the endocrine (hormone) system.

Some ingredients traditionally or commonly sourced from animals can also be derived through vegan-friendly processes. For example, glycerin can be derived from animal fats or plant oils.

The esmi range is vegan and cruelty free. We want the very best for your skin and the lives of our animal friends! 

Let’s take a look at some of our most loved vegan skin care products and how key ingredients in each work to deliver the healthiest skin of your life.


Hyaluronic Hydrating Serum


The ultimate skin hydrator for all skin types, Hyaluronic Hydrating Serum is a quick-absorbing serum that helps fight dehydration to hydrate, plump, and repair skin.

The key vegan ingredients work to promote hydration, barrier repair and improved skin condition. 

Hyaluronic acid 

The hero of our Hyaluronic Hydrating Serum is Hyaluronic acid thanks to its ability to attract moisture - it can actually hold 1000x times its weight in water! 

This makes it incredibly effective at boosting the skin’s moisture levels, plumping and restoring the skin’s moisture barrier. 

Depending on how hyaluronic acid is created for skincare formulations it may or may not be vegan. Non-vegan hyaluronic acid is derived from the combs of roosters, while vegan hyaluronic acid for vegan skin care is derived from wheat. Of course, we use vegan hyaluronic acid in this serum.


A versatile ingredient, allantoin is known for its ability to promote the natural exfoliation of dead cells on the surface. This softens skin and aids in increased hydration as moisture is able to better penetrate the deeper levels of the skin. 

Allantoin also possesses soothing and anti-irritant properties while promoting the renewal of epidermal cells.

Niacinamide (Vitamin B3)

Beneficial for all skin types, Niacinamide works to strengthen the skin barrier to increase the skin’s ability to retain moisture. It can aid in soothing irritated skin making it particularly beneficial if you’re dealing with an inflammatory skin concern like eczema. 

All ingredients in the Hyaluronic Hydrating Serum formulation are vegan. Read the full list of ingredients here.

How to use Hyaluronic Hydrating Serum

Dispense a pearl size amount of serum from the dropper onto fingertips and massage into the skin after cleansing or exfoliation. Can be used morning and night and around the eye area. Follow with your moisturising step. 


The Uncomplicated Cleanser 


Meet one of our best selling vegan skin care products: The Uncomplicated Cleanser.

Perfect for all skin types and concerns, it balances skin without leaving it dry or tight, just clean, calm, and supple.

Aloe vera and Green Tea Extract are the active ingredient heroes of this gentle yet effective formulation. 

Aloe Vera 

More than 95% water, aloe vera is a natural vegan ingredient famed for its moisture-promoting, skin repairing, and calming abilities. 

Aloe vera contains an array of constituents with active potential including vitamins (vitamins A (beta-carotene), C, E and B12), enzymes, minerals, sugars, lignin, saponins, salicylic acids, and amino acids.

In addition to boosting hydration levels and calming irritation, aloe vera can assist in fading hyperpigmentation and fighting blemishes thanks to the gentle exfoliation properties of salicylic acids.

Green Tea Extract (Camellia Leaf Extract )

Anti-aging, soothing, and brimming with antioxidants it’s clear why green tea extract is a popular ingredient in vegan skin care products.

Polyphenols are what makes green tea extract so special. These potent antioxidants help neutralise free radical attacks to protect skin from the damage that leads to dullness, fine lines and wrinkles, and hyperpigmentation. 

Green tea extract can also help regulate sebum production to promote a balanced, clear complexion.

All ingredients in The Uncomplicated Cleanser formulation are vegan. Read the full list of ingredients here.

Is The Uncomplicated Cleanser non-comedogenic?

Yes! All ingredients are non-comedogenic meaning they won’t clog pores and are suitable if you struggle with easily congested skin.

How to use The Uncomplicated Cleanser

Apply a pearl-sized amount of the cleanser to damp hands and massage gently into skin with an upward motion. Rinse thoroughly with lukewarm water or remove with esmi's Microfibre Facial Cleansing Mitt. Use in the morning and evening - double cleanse in the evening. 


Gentle Foliants 


Our range of Gentle Foliants delivers the best vegan skin care exfoliation experience with both physical and fruit enzyme exfoliant action. With a choice for all skin concerns, each Gentle Foliant is also cruelty free!

Hydrating and Ageless Volcanic Sand Gentle-Foliant 

Normal | combination skin

This gentle exfoliator helps clear, hydrate, and re-energise a depleted, congested complexion. 

Key vegan and natural ingredients include:

Cranberry Enzymes

Cranberry enzymes help exfoliate and soften the skin by dissolving dead cells on the surface. Promotes a brighter, smoother complexion helping to refine pores and reduce blemishes.

Icelandic Volcanic Sand

Icelandic volcanic sand is a mild exfoliator to gently renew the outer layer of skin revealing a fresher, more youthful complexion.

Vitamin E

Soothing Vitamin E spheres can soften and restore depleted skin with antioxidant action. Vitamin E repairs and renews on a cellular level.

Irish Moss

Naturally hydrating, Irish moss can aid in supporting skin barrier health to aid moisture retention. 

All ingredients in the Hydrating and Ageless Volcanic Sand Gentle-Foliant formulation are vegan. Read the full list of ingredients here.

Fresh Sea and Salty Sand Gentle-Foliant

Oily, breakout-prone skin

Encourage a clearer, brighter complexion for oily skin prone to congestion and breakouts with a 100% vegan formulation.

Key vegan ingredients and natural ingredients include:

Papaya enzymes

Tropical papaya enzymes dissolve dead cells and build-up revealing a brighter, softer complexion.

Polynesian Sand

The ultra-fine consistency of exotic Polynesian sand provides gentle exfoliation to assist in the removal of pore-clogging debris.

24k Gold Flakes

Luxurious 24k gold flakes boost skin elasticity, stimulates collagen production, and improves blood circulation for a healthy radiance.

All ingredients in Fresh Sea and Salty Sand Gentle-Foliant formulation are vegan. Read the full list of ingredients here.

Rose and Bamboo Gentle-Foliant

Sensitive, dry, and mature skin

The ideal vegan skin care to exfoliate sensitive and dry skin, Rose and Bamboo Gentle-Foliant helps leave skin soft and calm while promoting moisture retention. 

Key vegan ingredients and natural ingredients include:

Rose Oil

The antiseptic, moisturising and calming properties of this luxurious oil are ideal for dry and troubled skin.

Bamboo Extract

Ideal for a weakened or sensitised skin barrier, acne prone, and dry skin, bamboo extract offers  mild exfoliation activity and stimulates cell turnover.

Jojoba Oil

A wonderful oil for vegan skin care products, Jojoba is a natural oil closest to the molecular structure of skin’s own sebum. It helps to balance and calm skin, reduce redness, and aid in skin repair.

Mixed Fruit Enzymes

Fruit enzymes gently exfoliate the dead cells on the skin’s surface by dissolving them. The result? A smoother, brighter looking complexion.  

All ingredients in Rose and Bamboo Gentle Foliant formulation are vegan. Read the full list of ingredients here.

How to use the Gentle Foliants

Apply a pea-sized amount of product to damp, cleansed skin. In small, circular motions, very gently apply the exfoliant to skin. Massage around your face to remove build-up and allow enzymes to deeply cleanse pores. Don’t apply too much pressure.

Leave on for 2–5 minutes and rinse with cool water or with your dampened esmi Face Mitt and follow with your esmi skin regime. Use 1–3 times per week or as advised by your esmi skin consultant.


24K Gold Nourishing Oil 


Our 24k Gold Nourishing Oil certainly is a crowd-pleaser. Just check the reviews! 

This luxurious, non-greasy face oil nourishes for a visibly firmer, more youthful complexion. It can replace your cream-based moisturiser or be used over the top - it’s vegan skin care at its best. 

Here are a few of the key vegan active ingredients in the face oil working hard for your skin:

24K Gold

24k gold contains powerful antioxidant properties. It can improve skin elasticity, stimulate collagen production and improves blood circulation for a healthy, more youthful looking complexion. 

Rosehip Oil

Revered for its skin repairing, sun damage correcting, and youth promoting abilities, rosehip oil contains potent antioxidants Vitamin C, Vitamin A, and lycopene. 

These active ingredients work synergistically to repair, smooth, and brighten skin. 

Avocado Oil

A natural, vegan oil with a high percentage of active Vitamin E which is proven to aid in strengthening the skin barrier and keeping skin moisturised. 

It can also help counteract the effects of inflammation.

Working to keep skin hydrated without an oily aftermath, avocado oil is easily absorbed and its anti-inflammatory benefits can help calm irritated and breakout prone skin. 

All ingredients in 24k Gold Nourishing Oil formulation are vegan. Read the full list of ingredients here.

How to use 24 Gold Nourishing Oil

Use the dropper to apply 2-3 drops of oil directly to the palm of the hand and massage into cleansed skin after applying other water-based Skin Treats. It can be used morning and night and around the eye area. 

Pair with the Hyaluronic Hydrating Serum for the ultimate rehydration and skin plumping.


Anti-Redness Minty Green Smoothie 


Anti-redness Minty Green Smoothie is designed to soothe a red, puffy, or acne inflamed complexion. The active vegan ingredients work to help reduce redness, promote hydration and repair damaged skin.


A wonderful skin healer, Arnica helps stimulate white blood cell production and increases circulation. It can also aid in reducing swelling - one of the reasons we recommend the Anti-redness Minty Green after laser treatment. 

Arnica also has antimicrobial properties which makes it useful in addressing acne-prone skin. 

Tasmannia Lanceolata Extract

A native Australian ingredient, Tasmannia Lanceolata Extract contains potent active antioxidant polygodial which delivers anti-inflammatory, antimicrobial, and anti-allergic activity. 

It’s a rapid skin soother for red, inflamed skin working to strengthen and protect skin cells.

Linoleic Acid

Linoleic Acid, also called Vitamin F, is an essential fatty acid which aids in shutting down inflammatory skin responses while helping strengthen the all important skin barrier. This means skin is better able to defend itself against free radical and inflammatory activity. 

Moisture promoting yet lightweight, linoleic acid also works to plump skin without weighing it down. 

All ingredients in the Anti-Redness Minty Green Smoothie formulation are vegan. Read the full list of ingredients here.

How to use the Anti-Redness Minty Green Smoothie

Dispense a pearl size amount of serum from the dropper into fingertips and massage into the cleansed skin avoiding the eye area. You can use the serum in your morning and night time routines. Always allow the product to absorb before applying other Skin Treats or creams.

All of our vegan Skin Treats are indicated with a label on the product page. If you need further information on the ingredients in our products, have a chat with one of our Skin Consultants!

Infographic_5 vegan skincare products



How to Properly Cleanse Your Face

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How to Properly Cleanse Your Face


How you cleanse your skin matters! We cover 6 steps on how to properly wash your face for clean, supple, and calm skin. Get the cleansing step of your skincare routine right to minimise breakouts, irritation, and dehydration.


How to Properly Wash Your Face

6 steps for simple face washing:

  • Wash your face morning and night
  • Anything that touches your face should be clean
  • Wash your face using lukewarm water and your favourite cleanser
  • Double cleanse when wearing makeup
  • Be gentle when drying your face
  • Follow with hydration 


Breaking Down the 6 Steps 

Wash Your Face Morning and Night


Let’s start with the golden rule of how to properly wash your face; cleansing your skin in your morning and evening routine. 

During the day, sweat, natural oils, debris, and pollution particles all accumulate on your skin. If you wear makeup and SPF, these sit on your skin all day too. 

A double cleanse with a gentle cleanser is a must in your evening routine to remove this build-up. Left overnight, it can clog pores and you’ll wake up to pimples or inflammation.

Cleansing in the evening also allows the products in your night time routine to better penetrate the skin. A film of oil, dead cells, and debris on the surface prevents active ingredients fully absorbing.

So, if you clean your skin at night, why wash your face in the morning? 

Bacteria from your hair and mouth can be transferred to your face from your pillow and bedding while you sleep. Cleansing in the morning removes bacteria and residue of overnight skincare products to give you a fresh foundation for your daytime products. 

Bottom line? Don’t skip the AM cleanse.


Anything Touching Your Face Should Be Clean


Don’t undo your perfect cleanse by using dirty towels, face towels or headbands!

Bacteria, dead skin cells, oils, fungus and other debris collect on these and transfer to your skin. Even using dirty fingers will thwart your cleansing efforts.  

Microfibre cleansing mitts are a brilliant way to apply cleanser and wash your face without touching your hands to your face. The esmi microfibre mitt removes 80% more dirt, makeup and product residue than using a regular face washer or your hands. Wash your mitt regularly to keep it fresh and replace every 6 months.

Using a clean headband is also a handy way to keep your hair off your face while cleansing. Have a few on rotation so you’ve always got a clean one on hand. 


Wash Your Face Using Lukewarm Water & Your Favourite Cleanser


The temperature of the water plays a key role in how to use cleanser the right way. 

Avoid using hot water as it strips the skin of its natural oils, dries it out and can result in skin barrier damage. 

Stick to lukewarm water which won’t shock or irritate your face - this is especially important if you have sensitive skin or rosacea which can be triggered by heat. 

How much cleanser should you use? We recommend applying a pearl-sized amount of cleanser to damp hands and massage gently into skin with an upward motion.


Double Cleanse When Wearing Makeup 


Do you double cleanse? 

When you wear makeup, the double-cleanse method is your best bet to remove every trace of foundation and powder lurking on your skin. 

Washing your face twice keeps your pores clean and allows skincare products to deeply penetrate your skin boosting their effectiveness.    

How to use a cleanser for double cleansing:

Massage a pearl-sized amount of face cleanser into wet skin with clean fingers. This first step is all about breaking up the makeup and other debris on your skin.

Rinse your face with lukewarm water. 

Now, repeat the same process with the addition of a microfibre mitt or gentle cleansing pad. This helps to remove all traces of makeup and impurities to really clear out the pores. 

You can use the same cleanser for both the first and second cleanse but choose one formulated with gentle ingredients. This allows you to wash your face twice without stripping the skin of the natural oils it needs to retain moisture.  


Be Gentle When Drying 


Maximising your cleansing routine isn’t just about how to properly wash your face. You need to pay attention to how you dry it too!

The skin on your face is delicate and needs to be dried with TLC - not the regular terry cloth towel which is actually really abrasive. 

Dragging and rubbing it across your face can lead to skin irritation, inflammation, and over-exfoliation, particularly if you have sensitive skin.

Instead, very gently pat your skin with a towel to remove moisture. Leave it slightly damp and then follow with the next step in your routine. Applying products while skin is still damp helps lock in hydration and increases effectiveness.


Follow with Hydration


A cleanser helps prepare the skin to soak up every drop of the other products in your routine and maximise their potency. 

Immediately after cleansing, while skin is still damp, apply a hydrating serum followed by a moisturiser or face oil. 

This 2 step approach is the optimal way to boost skin’s hydration levels. A hydrating serum delivers moisture deep into the layers of skin while the moisturiser or face oil works on the surface of the skin to lock moisture in. 

There you have it! Our 6 simple steps for how to properly wash your face and how to use a cleanser.

esmi cleansers are designed to target skin concerns and gently remove impurities while calming and protecting the skin. View the Uncomplicated Cleanser range.


Infographic: How to properly cleanse your face

What Is A Facial Cleanser vs Face Wash

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What Is A Facial Cleanser vs Face Wash


What is a facial cleanser and is it the same as a face wash? We’re breaking down the  difference between cleanser and face wash, why it matters, and how to know which one is right for you. 


Face Cleanser vs Face Wash


Face cleanser and face wash both share the basic goal of getting your skin clean (no surprises there!) but they go about it in different ways. 

One can help you achieve hydrated, calm, and supple skin while the other often leads to dryness, irritation, breakouts, and oiliness. 

Let’s take a look at the difference between cleanser and face wash.

Face cleanser 

A face cleanser has a gel or cream consistency and gently removes excess oil, debris and makeup from the skin’s surface. 

What does a cleanser do that a face wash doesn’t? Cleanser helps keep the pH level of your skin barrier at its healthiest (around 5.5 - slightly acidic) by maintaining the natural water and oil balance of the skin. In general, cleansers are much more mild and gentle on the skin.

Face wash

Face wash takes a more heavy-duty approach to cleaning skin. 

Like soap, face wash foams and lathers up on application. The problem is, the foaming agents  and preservatives in many face washes strip your skin of natural oils and moisture, leaving it dry and tight. 

While it does clean the skin, face wash can also disrupt the pH level, causing it to become too alkaline, which leads to a decrease in skin hydration. 

Over time this can damage your skin barrier leaving you with a red, sensitive, and inflamed complexion.


Which is Right For Me?


Choosing the gentle cleanser option is a safe bet for most skin types, especially if you have sensitive or dry skin. A mild cleanser won’t disrupt the skin’s delicate pH balance and helps keep skin hydrated, supple, and calm.

Cleansers are often formulated with additional antioxidants and other active ingredients to nourish skin and target specific skin concerns, like the Uncomplicated Cleanser range.

Face wash can make breakouts and oiliness worse

Even oily and acne-prone skin will benefit from a face cleanser rather than a face wash. 

When you strip away oil with a foamy face wash, the skin dries out and then produces more sebum to counteract this drying effect. More breakouts follow! 

Using a gentle cleanser on acne-prone skin is the best way to break the oily skin cycle. 

Removing makeup with a cleanser

Gentle cleansers aren’t as heavy duty as a face wash when it comes to makeup removal. Use an eye makeup remover first or double cleanse for a deep clean without any residue. 

Click through to view the Uncomplicated Cleanser range.


Infographic: facial cleanser vs face wash

How To Get Rid of Wrinkles

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How To Get Rid of Wrinkles


How to Get Rid of Wrinkles


We share how to prevent wrinkles forming prematurely with skincare and lifestyle tips to slow down the signs of ageing. An antioxidant-rich diet, low stress, quality sleep and the right skincare are the best ways to work against the extrinsic signs of ageing. 


Get Enough Sleep


Never underestimate the impact quality sleep can have on your skin.

The question of how to get rid of wrinkles naturally really starts with lifestyle factors - and sleep is a big one. 

At night skin gets to work repairing and regenerating itself while you sleep. It’s during this time your body produces increased growth hormone which aids in boosting cell reproduction and stimulating collagen synthesis.

When you don’t get enough sleep, this process doesn’t happen optimally and collagen production is diminished. This leads to skin losing its firmness and the formation of fine lines and wrinkles. 

Skin care to use at night

Skin is more permeable at night which means it’s better able to absorb the ingredients in your skincare. You want to maximise the benefit of this deep absorption by using products brimming with active ingredients such as retinol (Vitamin A), peptides, vitamin C, glycolic acid, and hyaluronic acid.

A few favourite esmi treatments to use overnight to help get rid of wrinkles include:

Golden Anti-Ageing Serum

Fine lines and hyperpigmentation

Potent antioxidant activity makes this serum the perfect night time defence against free radical damage, fine lines and pigmentation associated with ageing. All ages and skin types. 

Sunset Skin Anti-Ageing Acai Duo

Fine lines, dehydration and environmental stress

Kangaroo Paw Flower Extract and Acai Oil offer hydrating and anti-ageing antioxidants to assist in plumping fine lines, deeply hydrating, and rejuvenating all skin types.

Anti-Ageing Repair Gel Booster Mask

Suitable for most skin types to combat signs of ageing and fatigue by boosting skin elasticity, softening fine lines, conditioning and defending against free radical damage.

Hyaluronic Hydrating Booster Mask

Perfect for all skin types to target issues of dehydration, dryness, oily and problematic skin. Banishes dullness, plumps fine lines and balances oil flow.


Diet & Hydration 


When addressing how to get rid of wrinkles from a lifestyle perspective, what you eat and drink can be one of your best weapons in the war on fine lines!


Are you drinking enough water each day? 

Water is essential for glowing, clear skin. It helps your skin by improving elasticity, regulating oil production, flushing toxins, and increasing skin radiance. 

Not getting enough water leaves your skin dehydrated causing fine lines and wrinkles to be more obvious. Other signs of dehydration include tightness, dryness, sensitivity, dullness, and congestion. 

Make sure you’re getting your 8 glasses a day by sipping on plain water, or try coconut water and water flavoured with real fruit pieces. 

Including water-rich foods in your diet will also boost your hydration levels. Foods with high water content include cucumber, tomatoes, watermelon, spinach, oranges, and mushrooms. 

Eat plenty of whole foods rich in antioxidants

Research tells us that antioxidants such as carotenoids, tocopherols and flavonoids, as well as vitamins (A, C, D and E), essential omega-3-fatty acids, some proteins and lactobacilli (“friendly bacteria”) all contribute to optimal skin health and slowing signs of ageing. 

Eating a diet with a wide variety of these foods will help protect against premature ageing by inhibiting free radical activity, promoting a hydrated skin barrier, and encouraging cell regeneration. 

Avoid eating excessive amounts of refined sugar and trans fats as these do the opposite and accelerate skin damage and ageing. 

Read our guide to 16 of the best foods for skin.


Sun Safety


Did you know that the sun’s UV rays are responsible for more than 90% of the signs of skin ageing? 

UVA rays in particular reach far enough into the skin to damage collagen. Skin loses elasticity and firmness which speeds up the visible signs of ageing like wrinkles and sagging

This means daily broad spectrum SPF protection is absolutely your #1 defence for how to prevent wrinkles forming early.

Sun tips for healthy skin!

  • Wear broad spectrum 30+ SPF sunscreen 365 days a year. Even if it’s not sunny or you work inside. 
  • Avoid spending too much time outside during the hottest times of the day, usually between 12pm - 3pm.
  • Reapply sunscreen after swimming, sweating, or every 4 hours.
  • Cover up with other protective items like a hat, sunglasses, and lightweight long sleeve clothing. 

esmi Skin Shield Natural Sunscreen SPF 30 

A broad-spectrum SPF 30 enriched with antioxidants, this silky smooth, daily sunscreen protects against UV damage helping fight the first signs of ageing. 

Comfortable, non-greasy SPF coverage for all skin types, especially sensitive skin. 

Skin Shield Natural Face Sunscreen is easy-to-apply and formulated with additional anti-ageing benefits of carrot root oil, hyaluronic acid, and green tea for hydrated, smoother skin.


Avoid Over-Cleansing  


How to get rid of wrinkles? Check the ingredients in your cleanser. 

Harsh ingredients can lead to over-cleansing your skin which makes fine lines and wrinkles appear more pronounced.

Keeping your skin clean is the foundation of a healthy, bright complexion but over-cleansing strips away the natural lipids (oils) that moisturise the skin.

Without these important oils, skin becomes dry and rough looking on the surface. Stick to using a gentle cleanser that maintains a healthy oil / moisture balance on the skin’s surface. 




Well moisturised skin has a plump, smooth, and healthy skin texture. 

To help get rid of wrinkles naturally, or at least improve their appearance, moisturiser plays a non-negotiable role in your skin care routine.

How do moisturisers work?

Their main goal is to boost hydration levels by sealing in moisture to prevent it from evaporating off the skin. Moisturisers work on the surface layer of the skin to minimise trans epidermal water loss helping to keep skin hydrated and plump, improving the appearance of fine lines and wrinkles. 

Face oils make excellent moisturisers as they contain antioxidants, vitamins and essential fatty acids that support your skin’s natural barrier (lipids, cholesterol, and ceramides) to improve derma strength. 

Rosehip oil, avocado, jojoba, squalane, and argan are some of the best oils to target wrinkles.

You can replace your moisturiser with a facial oil or add a few drops of facial oil to your moisturiser and apply together. 

We recommend

24K Gold Nourishing Oil

Luxurious 24-karat gold leaf face oil nourishes for a visibly firmer, more youthful complexion - boosts skin elasticity, stimulates collagen production and improves blood circulation.

Sunset Skin Anti-Ageing Acai Duo

Ideal for all skin types to address fine lines, dehydration and environmental stress, this lightweight oil restores, firms and hydrates fatigued skin.


Reduce Stress


If you’re continually stressed out, don’t be surprised to see more wrinkles and fine lines making an unwelcome appearance!

How stress creates wrinkles

When large amounts of cortisol are released into the body it causes sugar levels in the bloodstream to rise. This triggers a process called glycation which isn’t good news for your skin - it destroys both collagen and elastin. 

Collagen and elastin are the key building blocks of skin. They provide it with structure and elasticity and when they are damaged, the skin becomes weaker and fine lines and wrinkles begin to appear. 

Increased amounts of cortisol in your body can also cause dehydration. This also makes fine lines and wrinkles more obvious plus your overall skin tone will become dull and uneven.  

Help get rid of wrinkles naturally by managing stress levels through exercise, breathing techniques or other self-care activities that help you relax! 

View our full range of Skin Treats suitable for skin at every age to find a product to target your specific skin concerns.

You might also like to read:

Skincare by age

How to care for ageing skin

Wrinkle myths you shouldn't believe 


Infographic: how to get rid of wrinkles