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What Is Face Serum And Why You Should Have One

what is face serum and why you should have one

What Is Face Serum And Why You Should Have One

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What is a face serum? Your skin’s superhero! Formulated with a high concentration of active ingredients, serums deliver a potent hit of ingredients quickly and deeply into the skin. 

We take a look at how and why to incorporate a serum into your routine to help improve everything from dehydration and hyperpigmentation to fine lines and wrinkles

 

All About Face Serum

 

What sets face serum apart from other products in your skincare routine? They’re the fastest, most potent way to deliver the active ingredients your skin needs to help correct skin concerns. 

The small molecular structure of a serum - they’re usually water based - allows it to penetrate the skin more deeply than other products. 

A cream-based moisturiser, for example, sits on the top layer of skin. A serum, on the other hand, absorbs more rapidly and deeply into the skin. 

Serums aren’t designed to take the place of your moisturiser, they work together as a skin saving team. The serum delivers a potent hit of active ingredients and your moisturiser works to lock those nutrients in. We’ll cover more on exactly how to use serum in your routine in a moment!

What does face serum do? Serums are designed to target a host of different skin concerns. 

They’re formulated with high concentrations of active ingredients like peptides, hyaluronic acid and antioxidants including vitamin A, C, and E. Some heavy hitting anti-ageing serums contain high doses of topical retinoids (Vitamin A). You can also find concentrated levels of omega 3, 6 and 9 in serums formulated with a combination of water and oil based ingredients. 

Here are a few key ingredients to look out for in a face serum to target some everyday skin complaints:

Dehydration: Hyaluronic acid and niacinamide (Vitamin B3)

Dullness: Vitamin C

Fine lines and wrinkles: Peptides, retinol, and Vitamin C

Redness and irritation: Niacinamide, linoleic acid (omega 6 fatty acid), Vitamin E

Oily skin and congestion: Vitamin C and hyaluronic acid

Our recommendations from the esmi Skin Minerals range of serums to address some of the most common concerns:

Dehydration: Hyaluronic Hydrating Serum 

The ultimate skin hydrator for all skin types, this quick-absorbing serum fights dehydration for more hydrated, plumper, repaired skin.

Hyperpigmentation and dullness: Pomegranate Brightening Serum 

Ideal for most skin types to improve the look of pigmentation, sun damage, dull skin and enhance skin's luminosity and clarity.

Redness and inflammation: Anti-Redness Minty Green Smoothie 

Suitable for all skin types to treat red, puffy or acne inflamed skin it’s ideal to use after laser, IPL or diathermy treatment.

 

How to Use Face Serum

 

If you’ve asked yourself “What is face serum?” you’ve probably wondered when and how to use a face serum too. Let’s find out! 

What step to apply face serum

Apply face serum after the cleansing step in your routine and apply while the skin is still a little damp to encourage absorption.  

Allow the serum to fully absorb into the skin and then follow with a moisturiser (morning and evening) and sunscreen (morning). 

A moisturiser works to seal the active ingredients of the serum into the skin - it’s important to use both for the best results.  

How to apply face serum to face

Drop a pearl size amount of serum from the dropper into fingertips and massage into the cleansed skin - avoiding the eye area. 

Because serums are so potent, a small amount of product goes a long way.  

When to apply face serum 

Many serums can be used twice a day (morning and evening) for the best results. 

The exception here may be a serum containing a high concentration of retinol (Vitamin A) which is usually recommended to apply at night. Always wear sunscreen the following day as retinol products make skin extremely photosensitive.

If you’re using multiple serums to treat different skin concerns - dehydration and hyperpigmentation, for example -  you could apply one serum in the evening and the other in the morning.

 

Do I Need a Face Serum?

 

What is a face serum going to do for your skin? Plenty. 

You can move your skin results forward in leaps and bounds by incorporating a serum. They’re designed to intensify the strength of your skincare regimen and compliment your other products in addressing your skincare concerns. 

Depending on the ingredients they’re formulated with, face serums can provide antioxidant protection against free radical damage, boost hydration, and improve the appearance of fine lines and wrinkles. 

Hyperpigmentation and dullness can also be improved with the addition of a face serum.

No matter your skin type or concern, you’ll see speedier results and a significant improvement in  the overall health of your skin with a serum. 

Hopefully we’ve answered your “What is a face serum” question here! If you’d like to learn more view our range of skin serums for every skin concern in the Skin Treats category page.


Alternatively, book your free skin consultation with one of our skin care team for expert guidance on incorporating a serum into your skincare routine.

 

You Might Also Like To Read: 

Meet Hyaluronic Acid - Your Skin’s Super Hydrator

How To Revive Dull Skin 

Supercharge Your Skincare Routine With Vitamin C

 

Infographic_face serum

Night Skin Care Routine

Header_ night skin care routine

Night Skin Care Routine

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Beauty sleep is real! Get un-ready with our guide to building the best night skin care routine. Tuck your skin in for a good night’s sleep and wake to a fresh complexion.

 

Night Skin Care Routines Aren’t Just For Celebs!

 

We’re a little obsessed with the Go To Bed With Me skincare series from Harper’s BAZAAR. It’s fun peeking into the beauty stash of celebs and influencers as they share the lowdown on their evening skincare routines. 

But a great night skin care routine isn’t just an influencer thing - it’s something we all need! What you put on your skin in the evening plays a huge role in the health of your complexion. 

 

What Your Skin Does At Night

 

During the day, your skin is in defence mode, fighting off free radical attacks caused by environmental stressors including pollution and UV damage. At night skin switches into repair mode - combating any damage done during daylight hours. It does the heavy lifting of regenerating itself while you sleep.

Skin is more permeable at night which means it’s better able to absorb the ingredients in your skincare. You want to maximise the benefit of this deep absorption by using products brimming with active ingredients such as retinol (Vitamin A), peptides, vitamin C, glycolic acid, and hyaluronic acid.

At night, your skin isn’t contending with the environmental stressors it handles during the day. That’s good news too because there’s nothing to ‘interrupt’ its natural regeneration process; providing you get good quality sleep. 

Your skin is as individual as you are! This means there isn’t one optimal routine to suit everyone but our guide below will help you put together the best night skin care routine for you. 

 

Step One: Cleansing

 

Think about all the things that make their way onto your skin during the day - makeup, excess oil, pollution particles, and dirt. 

Going to sleep with all this on your skin is not a recipe for a glowing complexion!

Without cleansing your skin, pores become clogged with debris which leads to congestion and breakouts. Pollution nano-particles can do long term damage too - they’ve been found to trigger free radical activity which can speed up the signs of ageing. 

The best night skin care routine should include a double cleanse to remove all traces of build up. All skin types and concerns benefit from a gentle, non-drying cleanser which maintains the delicate balance of oil and moisture on your skin. 

Look for ingredients including:

Aloe vera: Hydrating and calming for skin with very gentle exfoliant properties. 

Green tea extract: Anti-inflammatory to soothe and calm redness.

Stearic acid: Emollient properties minimise water loss while cleansing.

Capric triglyceride: Reduce skin dryness by minimising moisture loss. 

We recommend using The Uncomplicated Cleanser for the first and second cleanse. Or, if you’re targeting a specific skin concern, you may like try one of the following cleansers for the second cleanse:

The Uncomplicated Cleanser plus Anti-Redness - Redness concerns

The Uncomplicated Cleanser plus Brightening - Hyperpigmentation and dullness 

The Uncomplicated Cleanser plus Anti-Ageing - Ageing concerns

The Uncomplicated Cleanser plus Charcoal -  Congestion and oiliness 

 

Step Two: Exfoliating 1-3 times Per Week

 

Exfoliation removes the dead, dull skin cells and other build up on the skin’s surface. The result? Fresher cells are revealed and skin appears brighter, clearer, and more even.

Read: Why Your Skin Needs Exfoliation

The best night skin care routine should include an evening exfoliation session 1 - 3 times a week depending on the frequency your skin can handle. 

Choosing the type of exfoliation ingredients right for you depends entirely on your skin type and concerns you’re dealing with. 

Here’s our quick guide on suggested exfoliant ingredients to match skin concerns.

Dry and sensitive skin

Bamboo extract has mild exfoliation properties that can encourage cell turnover to reveal younger, softer skin.

Jojoba beads and rice powder are also gentle exfoliant choices for skin needing extra TLC.

Lactic acid offers the gentlest exfoliating action of all alpha-hydroxy acids and generally well suited to sensitive and dry skin.

We recommend: Rose And Bamboo facial exfoliant. The delicate exfoliation action of bamboo extract works in harmony with the power of mixed fruit enzymes for sensitive skin and a dry, damaged complexion. 

Breakouts and congestion

Exotic Polynesian sand has an ultra-fine texture to provide gentle exfoliation and assist in removing pore-clogging debris to encourage a clearer complexion. 

We recommend:Fresh Sea And Salty Sand facial exfoliant from esmi Gentle Foliant range for oily and congestion prone skin. 

Salicylic acid, glycolic acid, lactic acid, and papaya enzymes are good choices for oily skin types with large pores prone to congestion and breakouts. 

Don’t underestimate the importance of choosing the right exfoliant. Exfoliating with the wrong product or too frequently can cause micro-tears in the skin and lead to excessive irritation.

 

Step Three: Skin Treatments

 

The best night time skin care routine wouldn’t be complete without a treatment to target specific skin concerns. The improvement of hyperpigmentation, ageing concerns, dullness, and dryness can all be addressed while you sleep. 

A few of our favourite treatments to use overnight include:

Golden Anti-Ageing Serum

Fine lines and hyperpigmentation

Potent antioxidant activity makes this serum the perfect night time defence against free radical damage, fine lines and pigmentation associated with ageing. All ages and skin types. 

Sunset Skin Anti-Ageing Acai Duo

Fine lines, dehydration and environmental stress

Kangaroo Paw Flower Extract and Acai Oil offer hydrating and anti-ageing antioxidants to assist in plumping fine lines, deeply hydrating, and rejuvenating all skin types.

Pomegranate Brightening Serum

Hyperpigmentation, dullness, and uneven skin tone

Ideal for most skin types to improve the look of pigmentation, sun damage, dull skin and enhance skin's luminosity and clarity.

Face Masks

Is there a more luxurious way to treat your skin overnight than with a face mask? 

Thanks to increased permeability, skin deeply absorbs the active ingredients while you sleep - plus it has more time to work! 

Each Booster Mask in our range is a great choice for night time use. 

 

Step Four: Eye Treatments

 

The skin around your eye area is delicate and prone to puffiness, dark circles, fine lines, wrinkles, and sagging.  

Including a separate eye treatment in your nighttime skincare routine is an effective way to target these concerns. Eye serums are lightweight with a potent hit of active ingredients that can penetrate more deeply into the skin than cream based formulations. 

Key ingredients to target specific concerns and eye serum recommendations for the best night skin care routine 

Brighten: Peptides, Vitamin C

Brightening Eye Serum

 

Address signs of ageing: Caffeine, peptides, Vitamin E

Anti ageing Eye Serum

Hydrate: Hyaluronic acid

Hydrating Eye Serum

Apply the treatment hour or so before you go to bed to give the product time to absorb before placing your face on the pillow.

 

Step Five: Moisturise

 

The increased permeability of your skin at night isn’t all good news. 

While products are better absorbed the downside is moisture evaporates more easily from the skin while you sleep.

Choosing the right moisturiser for your best night skin care routine will help minimise water loss and work to lock hydration into the skin.

What does a moisturiser do?

Moisturisers work on the topmost layer of the skin to prevent the moisture from evaporating off the skin’s surface and soften skin with occlusive and emollient ingredients. 

If the formulation includes humectant ingredients (those that attract water to the skin) a moisturiser can help top up water levels, too. 

Overall, moisturiser helps skin plump, soft, hydrated, and strengthen the skin barrier. 

Face oils as moisturisers

Face oils can act as the moisturising step in your best night skin care routine to improve skin hydration. Face oils contain beneficial emollient and occlusive properties which help seal moisture into the skin and strengthen the skin barrier. 

Or, you can follow your cream based moisturising step with a face oil.

The most beneficial oils for skin: 

Some of the most beneficial oils include:

Rosehip: Anti-ageing and encourage hydration 

Avocado: Moisturising, promotes collagen production, and healing

Jojoba: Can help balance oil production

Evening primrose oil: Addresses dryness, fine lines, and improves skin texture

Acai oil: Improve skin elasticity, anti-ageing, and acne clearing

Black tea seed oil: Antioxidant and anti-inflammatory

Peppermint oil: Anti-microbial and refreshing

Face oils for oily skin

Even oily skin types will benefit from certain lightweight face oils to help keep skin hydrated and regulate oil production to control breakouts. Jojoba, acai, rosehip, and almond oil are the most beneficial for oily skin. 

The final step in your routine

Applying a face oil should be the final step in your evening routine. Leaving it until last creates a shield over the skin - helping lock in moisture the serum, eye treatment and/ or cream moisturising steps have delivered to your skin. 

We recommend:

24K Gold Nourishing Oil (All skin types) 

Luxurious 24-karat gold leaf face oil nourishes to encourage a firmer, more youthful complexion. Suitable for all skin types, it can aid in boosting skin elasticity, stimulating collagen production and improving blood circulation.

Acai Skin Balancing Face  (Excellent for oily skin types)

Ideal for all skin types, especially oily skin with balance concerns, this nourishing oil can replace moisturiser to improve tone, calm and hydrate while regulating oil flow.

Peppermint Green Oil (Oily, acne prone skin in teens)

This lightweight oil will help to balance oil flow whilst being cooling and providing anti-bacterial benefits. 


If you need help putting together the best night skin care routine for your complexion, our esmi Skin Experts are here to guide you! Book your free skin consultation today.

 

Infographic: night skin care routine

How To Detox Your Skin

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How To Detox Your Skin

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With winter behind us, now is the perfect opportunity to refresh your skin for a bright new season! Get our tips on how to detox your skin from the inside out and recommendations for skin detox products from the esmi range. 

 

The Best Skincare Ingredients And Tips For A Skin Detox

 

Use a face mask with bentonite and kaolin clay

Bentonite and kaolin are two of the most popular cosmetic clays and you’ll usually find them in the best detoxifying face masks.

Bentonite clay detoxifies skin by absorbing oils, dirt and toxins which attach themselves to the clay. When the clay is cleansed from the skin, the debris is washed away with it. 

Kaolin clay acts in the same way but has a more fine-grained texture than bentonite and its absorption properties are milder. It’s a good choice for normal to dry skin that may find bentonite too strong. 

Using a clay mask as a step in your skin detox can help aid in the removal of impurities, target acne forming bacteria, and generally leave the skin smoother and softer. 

We recommend: Soft Skin Refining Charcoal Clay Booster Mask

 

Include a serum with activated charcoal, a detox powerhouse!

Like clay, the molecules of activated charcoal attract toxins, dirt, and chemicals from the skin to be easily washed away. It assists in removing deeper impurities from the skin and unclogging pores. The result is smoother, more clarified skin.  

If your skin is breaking out even more soon after using a charcoal skincare product, don’t worry. It’s common to experience a ‘purging’ phase as the charcoal draws out impurities from deep within the skin. 

We recommend: Detoxifying Exfoliating Charcoal Serum

 

Double cleanse in the evening

If you’re not doing it already, double up your cleansing step in the evening. 

During the day your skin faces environmental aggressors, including air pollution. Toxic nanoparticles from air pollution can actually lodge themselves in the surface of the skin and trigger free radical activity. 

Free radicals are responsible for a host of skin issues, from dullness to accelerating the signs of premature ageing. 

Double cleansing skin in the evening is an effective way to detox your skin from pollution particles and other environmental stressors from the day. The first cleanse removes makeup, SPF, and excess oil while the second cleanse clears the skin of any stubborn debris still sticking around.

We recommend: The Uncomplicated Cleanser. You may like to follow with The Uncomplicated Cleanser Plus Charcoal as a detoxifying facial cleanser for the second round if you’re dealing with oily skin, breakouts and congestion.

 

Detox your makeup

Treat your skin to a cleaner makeup routine by avoiding cosmetic products that contain formaldehyde-related preservatives. Formaldehyde is a toxic chemical and is linked with common preservatives in cosmetic products including DM hydantoin, phthalates, and oxybenzone. 

Consider switching to mineral makeup formulations that don’t contain irritating preservatives that can cause skin problems.

Containing healthy minerals, including skin-friendly silica, mineral makeup also has the added benefit of helping to heal and condition the skin while you wear it. It offers additional SPF protection when teamed with your daily sunscreen and is suitable for all skin types, even sensitive ones.

We recommend: The esmi range of mineral foundation, BB cream, and powder.

 

Ideas For Detoxing Your Skin From The Inside Out

 

Support your detoxifying skin care products with healthy eating and lifestyle choices to truly maximise the benefits of a skin detox.

 

Sip herbal teas formulated for detoxification

Drinking tea can be very beneficial in supporting your skin detox. Choose teas that are formulated with herbs to promote detoxification and keep your body hydrated.  

Some effective herbs, spices and root plants to consider using in your tea-tox include: 

Burdock root - Brimming with antioxidants, burdock root provides a host of benefits, including potential skin healing for issues such as acne and psoriasis.

Dandelion root - Research has found the properties in dandelion root tea can assist in helping detoxify the liver.

Milk thistle - Assists in promoting the regeneration of new healthy cells and supports the cleansing process by removing toxins. 

Tumeric - With potent antioxidants that fight free radical damage, turmeric can aid liver and skin detoxification when brewed in a tea. 

Green tea - Another antioxidant powerhouse, drinking green tea makes a detoxifying, skin-supporting swap for your regular latte.

 

Give yourself a lymphatic face massage

When you stimulate the circulation in the lymphatic system through massage, you assist your body in draining fluids and toxins away from your cells for proper elimination. Massage stimulates circulation which encourages an overall improvement in skin tone and brightness. 

A lymphatic face massage is something simple enough to do yourself at home but it’s advisable to consult a health practitioner first. 

 

Experiment with celery juice

The humble celery stalk has received a surge in attention recently thanks to its skin healing, anti-inflammatory properties. It’s also incredibly rich in minerals and hydrating. 

 

Cut out sugar

Eliminating sugary foods from your plate for a time is detox 101!

Depending on how much sugar you usually eat, it could be a shock to the system. It’s common to experience withdrawal symptoms so your best approach could be to ease into a sugar detox slowly. 

 

Drink plenty of water

During a skin detox stepping up your water intake is key. Sip plain water, water flavoured with herbs and fruit pieces, or alternate with glasses of coconut water for a natural electrolyte boost. 

None of the suggestions above should be taken as medical advice. We encourage you to consult with your medical or holistic practitioner to choose a skin cleanse diet or approach that’s right for you.

 

Infographic_How to detox skin

 

How To Prevent Oily Skin And A Shiny Face

How to prevent oily skin and a shiny face

How To Prevent Oily Skin And A Shiny Face

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Is oily, greasy skin getting you down? We’re here to help! Read on for our tips on how to prevent oily skin and control shine.

 

Cleanser

 

You can help prevent oily skin by using a gentle cleanser with active ingredients for oil and breakout control.

Some traditional acne and oily skin face cleansers contain ingredients that are extremely strong. They remove every trace of oil and moisture from your skin. 

If you’re trying to prevent oily skin using a cleanser that removes all oil might sound good, but you’ll actually make the problem worse. 

When the skin is stripped of all oil your sebaceous glands (responsible for creating sebum) are triggered to create even more to make up for what’s been lost. It’s like a continuous oily feedback loop! 

 

Use A Lightweight Oil-based Moisturiser

 

Yes, you read that right!

Oil can be extremely beneficial for oily skin and to prevent an oily face - but only if you use the right kind. 

Choose lightweight oils with a low comedogenic rating and those with calming, antibacterial properties. Jojoba, acai, rosehip, and almond oil are the most beneficial for oily skin. 

A common mistake when attempting to prevent oily skin is to skip the moisturising step in your routine. After you’ve cleansed your skin you need to follow up with a moisturiser to prevent water evaporating from the surface - once your skin becomes dry, oil production increases.  

Using a moisturiser helps it hold onto water and stay hydrated. In turn, hydration helps balance skin and control an oily face. 

We recommend: Acai Skin Balancing Face  or Peppermint Green Oil (Excellent for oily, acne-prone skin in teens)

 

Be Cautious About Using A Toner

 

Traditional toners contain high levels of alcohol which is extremely drying for the skin. 

Just like a harsh cleanser will trigger an oily ‘feedback loop’ a strong toner causes the same issue because alcohol strips the skin. 

If you can’t do without the toning step in your routine, opt for alcohol and astringent free formulations.

 

Introduce a Retinoid (Vitamin A) Product Into Your Routine 

 

Vitamin A actually targets oil glands directly to aid in the control of oily skin by slowing down the production of sebum. 

There are 3 different types of retinoids. The strongest is retinoic acid which is available by prescription-only. Due to its strength, it can be highly irritating for the skin. 

Retinol is a weaker version and available over the counter. Although it isn’t as strong as retinoic acid, don’t be surprised if you still experience irritation. Finally, retinol derivatives like Retinyl Palmitate and Retinyl Proprionate are even gentler and also sold over the counter.

Known for their initial irritating side effects on the skin, it’s important to introduce any retinoid product into your routine with care. 

 

Good skin comes to those that wait. Retinoids don’t deliver overnight results but with regular use, you should see a significant improvement in your skin in about 3 months. 

 

Switch Up Your Diet

 

Food high on the glycaemic index (GI)  cause insulin levels to rise which can trigger sebum production.

A 2010 study shows that eating sugar spikes insulin, which leads to an inflammatory response in the body and also produces androgens. Androgens are the hormones mostly responsible for sebum production.

If you’re on a mission to prevent oily skin, you could try limiting high GI foods in your diet and observe how your skin reacts. 

 

Keep A Stash Of Blotting Paper Handy

 

How to control an oily face when you’re on the go? A tried and true instant fix for oily skin is blotting paper. 

Using blotting paper is something you can do quickly and discreetly when you’re out and about to address shiny issues.

Take a piece of blotting paper and press it gently but firmly on the areas of oily shine. Your T-zone - the area of your nose, chin, and forehead - is usually the oiliest. 

Keep the paper against your skin for a few seconds to allow it to absorb excess oil. It’s important to use a blotting motion to soak up the oil, rather than rubbing or moving the paper around your skin. 

When choosing a blotting paper, opt for a brand free of synthetic fragrances and powders so it won’t irritate the skin. 

 

Use Glycolic Acid In Your Oily Skin Routine

 

The smallest of the alpha hydroxy acid family, glycolic acid is a favourite for helping control oily skin. 

It works to reduce excessive oil and unclog pores to assist in preventing acne breakouts and balancing oil production.

Glycolic acid is usually formulated in cleansers, serums, and masks designed to target oily and congested skin. Be careful to not overwhelm your skin by using different products that all contain glycolic acid. Stick with it in one or two steps of your routine. 

We recommend: Detoxifying Exfoliating Charcoal Serum

 

Treat Your Skin To A Mattifying Clay Mask

 

The mattifying benefits of clay can help prevent oily skin blues!

Cosmetic clays, in general, do a great job at absorbing excess oil and assisting in detoxifying the skin. The two types of clay to look out for in a face mask for shiny skin are kaolin clay and bentonite clay.

Kaolin clay is rich in silica and has a soft, fine texture. It’s the gentlest of the cosmetic clays and absorbs oil without stripping the skin. An excellent choice for sensitive complexions.

Bentonite clay is a product of aged volcanic ash. Like kaolin, this clay absorbs excess sebum from the skin’s topmost layer. It helps to mattify the skin, control breakouts and acts as an exfoliant leaving skin softer and brighter looking. 

Always follow a clay treatment with a moisturiser to prevent skin from drying out.

We recommend: Soft Skin Refining Charcoal Clay Booster Mask

 

Chill Out

 

Is stress making it hard to control your oily face?

When we’re stressed the level of cortisol (commonly known as the stress hormone) in our body rises. This boost in cortisol can trigger increased oil production leading to oily skin, acne and other skin concerns. We’ve covered a few easy ways you can calm your mind and your skin here. 

Have questions about how to avoid oily skin? Book your free skin consultation with our esmi team of skin experts!

 

How To Prevent Oily Shine

 

Our Guide To A Basic Skincare Routine

our guide to a basic skincare routine

Our Guide To A Basic Skincare Routine

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Your skincare routine doesn’t need to be complicated to achieve healthy, happy skin. We’ll step you through each element of a basic skincare routine for your healthiest complexion ever.

 

Creating A Skincare Routine That Actually Works

 

What skin type do you have?

Creating a skincare routine that works for you starts by knowing your skin type. This gives you a good understanding of why your skin looks, feels and behaves as it does. 

Most importantly, you’ll know how to choose the right skincare routine for your skin type.

Skin is generally classified into one of 5 different skin types -  normal, oily, dry, sensitive, and combination. If you aren’t sure we recommend reading our guide to The Different Skin Types to help you determine what type you are. 

Which skin concerns do you want to address?

Next, you need to understand the specific skin concerns you’d like to address - hyperpigmentation, signs of ageing, acne, dehydration, dryness, dullness, etc. 

Some of these may link closely to your skin type; for example, oily skin is usually more prone to breakouts. Other concerns like hyperpigmentation, dehydration, and signs of ageing occur in all skin types.

Knowing the specific concerns you want to treat means you can assemble a skincare routine with active ingredients to target them. 

Skincare Routine Order Of Application

The skincare products and order to apply them for a basic routine include:

Daily treatments

Cleanser

Serum (hydration)

Moisturiser

Sun protection (Morning only)

Weekly treatments

Exfoliation (after cleansing) 

Deep masking treatment (after cleansing) 

Let’s take a closer look at each element of a basic skincare routine. 

 

Step One: Using a Cleanser 

 

Your cleanser sets the tone for the rest of your skincare routine.

While every cleanser has the same basic goal - to clear the skin of debris, excess oil, bacteria, dead cells - all cleansers are definitely not created equal. 

Many strip the skin entirely of its natural oils and moisture. They certainly ‘clean’ the skin but by removing all oil and moisture they also damage the delicate skin barrier. This can lead to a range of skin concerns from excess oil production to heightened sensitivity and excessive dryness. 

Signs your cleanser is too harsh? Your skin feels tight and extremely dry after washing your face and you might also experience irritation. 

For the best cleansing experience, regardless of your skin type, choose a gentle, non-drying cleanser to maintain the delicate balance of oil and moisture on your skin. 

Gentle yet effective ingredients for cleansing formulations include; 

Aloe vera: Containing mostly (95%) water, aloe vera is hydrating and calming for skin. It also has excellent cleansing and very gentle exfoliant properties. 

Green tea extract: Brimming with antioxidant activity, Green tea is also an anti-inflammatory with the ability to soothe and calm redness.

Stearic acid: Helps cleanse debris from the skin while its emollient properties protect skin's surface against water loss.

Capric triglyceride: Helps to reduce skin dryness by minimising moisture loss by creating a barrier on the skin's surface.

Active ingredients to target specific concerns

Your cleanser can also include active ingredients to help target specific skin concerns. If dullness and hyperpigmentation are a problem, for example, you may choose a cleanser formulated with brightening ingredients, like Vitamin C. 

We recommend The Uncomplicated Cleanser (All skin types)

Infused with aloe vera to calm and heal and the protective, antioxidant properties of camellia leaf (green tea) extract the cleanser balances skin and won’t leave it dry or tight, just clean, calm, and supple. 

We recommend using The Uncomplicated Cleanser in both your morning and evening skincare routine. Double cleanse in the evening to remove all traces of build up. 

Targeting a specific concern? You may like to try one of the following cleansers:

The Uncomplicated Cleanser plus Anti-Redness - Redness concerns

The Uncomplicated Cleanser plus Brightening - Hyperpigmentation and dullness 

The Uncomplicated Cleanser plus Anti-Ageing - Ageing concerns

The Uncomplicated Cleanser plus Charcoal -  Congestion and oiliness 

 

Step Two: Exfoliating Your Skin 

 

Put simply, exfoliation is the removal of dead skin cells and build up from your outer layer of skin - the epidermis. 

Why exfoliate? It helps prevent clogged pores that can lead to congestion and acne. By removing dead cells and debris, exfoliation also reveals the brighter, fresher skin underneath helping skin appear smoother.

There are two different ways you can exfoliate your skin; 

Chemical exfoliation (not as scary as it sounds!) which includes alpha hydroxy acids, beta hydroxy acids, and fruit enzymes. These ingredients work to unglue and lift dead cells and debris from the skin without the need to manually ‘scrub’ your skin. 

Physical exfoliation includes products like facial scrubs. You need to physically massage it into the skin to remove buildup and clear pores.  

We recommend reading our Guide To Exfoliation for an in-depth look at different ingredients and methods. This will help you better understand what type is right for you. 

Using a specific exfoliation product isn’t something you should do every day. Like those harsh cleansers, over-exfoliation leads to a damaged skin barrier. 

However, your cleanser may contain ingredients that offer mild exfoliation properties for a very gentle daily exfoliation activity.

The exfoliation type and frequency best for you depends on your skin type and concerns. We recommend to start slowly and gently and monitor how your skin reacts before making adjustments. 

We recommend: Detoxifying Exfoliating Charcoal Serum 

Chemical exfoliant properties

Suitable for most skin types with congestion and acne concerns

An exfoliating charcoal serum with gentle chemical exfoliation properties to tackle blackheads, acne, and underlying skin congestion to help draw out impurities and unclog pores for smoother looking skin. 

We recommend: Rose and Bamboo Gentle Foliant  

Chemical and physical exfoliant properties

Suitable for weakened or sensitised skin barrier, acne prone, and dry skin.

A delicate, restorative exfoliation experience for skin needing TLC. Gentle bamboo extract and fruit enzymes help leave skin soft, luminous, and purified while luxurious rose oil aids in calming and moisturises.

 

Step Three: Hydrate and Moisturise

 

Hydration is crucial for healthy skin. Your complexion is brighter, clearer, and more supple looking when your skin is well hydrated. 

Both moisturising and hydrating ingredients play important roles in keeping hydration levels up.  

Hydrating ingredients (known as humectants) attract water to the deeper layers of skin and rehydrate cells from the inside out. Moisturising ingredients (emollients and occlusives) work to lock hydration into the skin. 

Your skincare routine should include a hydrating product (ideally a serum) to add water and a moisturising product to seal it in.

Moisturising products

Help minimise water evaporating off the skin 

Support a healthy skin barrier

Achieve the above with occlusive and emollient ingredients

Depending on the formulation, some moisturisers may offer humectant ingredients 

Hydrating serum products

Water-based and penetrate the skin more deeply than moisturisers

Hydrate the skin from the inside

Support a healthy skin barrier

Achieve the above with humectant ingredients like hyaluronic acid 

Face oil products

Help minimise water evaporating off the skin

Support a healthy skin barrier

Achieve the above with occlusive and emollient ingredients

We recommend: Hyaluronic Hydrating Serum 

All skin types

The esmi Hyaluronic Hydrating Serum is like a big drink of water for your cells containing triple action Hyaluron which increases hydration by 25% within 2 hours. The hydrating serum contains niacinamide (Vitamin B3) to aid in skin repair, restoration, and help regulate oil flow.

We recommend: Sunrise Skin Energising Acai Duo 

All skin types

Help brighten, tone and moisturise tired skin with the intensity of a water-based serum and moisturising benefits of an oil. 

 

Sun Protection

 

No skincare routine should skip a daily dose of SPF. Wearing sunscreen daily is absolutely your best defence against slowing the visible signs of ageing and hyperpigmentation.

Include a broad spectrum SPF30 sunscreen in your skincare routine - 365 days a year. No matter the weather, no matter the season.

We recommend: Skin Shield Natural Sunscreen SPF 30

All skin types

Comfortable, non-greasy broad-spectrum SPF 30 coverage for all skin types, especially sensitive skin. Skin Shield Natural Face Sunscreen is easy-to-apply and enriched with antioxidant protection of carrot root oil, hyaluronic acid, and green tea to help support hydrated, smoother skin.

 

Other Skin Routine Considerations

 

What you eat is a different kind of skin care but just as important as your skincare products.

We’ve put together a list of healthy skin foods but the basics are eating antioxidant-rich fruit and vegetables, healthy fats from oily fish and nuts, and drinking plenty of hydrating fluids. 

 

At Home Facials and Treatments 

 

A face mask is an ideal at-home facial treatment to target any specific skin concerns or when your skin just needs a little pick-me-up. We all have those days! 

We recommend: Ultra Nourishing Booster Mask

Ideal for dry skin types

De-stress dry skin and help slow cellular ageing with colloidal gold, free-radical fighting green tea extract, and a nourishing oil complex to aid in skin renewal, repair and protection.

We recommend: Bouncy Brightening Silky Booster Mask

Suitable for most skin types

Suited for lightening hyperpigmentation, age spots and sun damage, this face mask helps even out skin tone for a smoother, brighter complexion.

We hope covering the elements of a great skincare routine will help you build one ideally suited to your skin. If you would like any guidance in building a more specific skincare routine, book your free skin consultation with our team of skin experts. We’re here to help!

 

Infographic our guide to a basic skincare routine

 

How To Get Glowing Skin

How to get glowing skin

How To Get Glowing Skin

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Want to know how to get glowing skin? It’s all about taking a holistic approach to skin care. What you eat, drink, the skincare products you use and lifestyle factors all contribute to a glowing skin routine.

 

Everyday Routine for Glowing Skin

 

Your daily routine for glowing skin starts with what you put in your mouth!

Loading your plate with skin friendly foods and drinking hydrating liquids is vital for glowing skin. 

Regular exercise plays a big role in skin health too. It improves blood circulation and gets more oxygen to the skin which helps give it a healthy glow.

Then, of course, there’s skincare! Below we’ve detailed a daily 4 step skincare routine to get glowing skin. Plus, how you can treat yourself to a weekly indulgence and turn up the glow.

 

Step One: Cleanse

 

Cleansing is the basis for every glowing skin routine. 

It refreshes your skin removing excess oil, makeup, dead skin cells, SPF, pollution particles, and other debris. 

Without cleansing your skin, this debris builds up on the surface of your skin and can lead to blocked pores resulting in congestion and acne. You may also find skin develops a rougher texture and becomes dull if you’re not cleansing properly. 

The effect of pollution is also problematic for skin. Toxic nanoparticles of smog and other air pollution can settle onto your face during the day. Without washing them away in the evening, these particles can trigger free radical activity that accelerates the signs of ageing. 

A clean canvas also allows other skincare products and their ingredients to better penetrate your skin. You maximise their benefits! 

How often should you cleanse?

Cleansing should be part of both your morning and evening routine. We recommend a double cleanse in the evening to remove all traces of build up for deeply cleansed pores.

Consider using a textured microfibre face cleansing mitt with your cleanser. Microfibre helps eliminate 80% more dirt, makeup and product residue than a regular face washer!

What ingredients to look for in a cleanser

No matter your skin type or concerns, a gentle cleanser is the way to go. Gentle formulations cleanse your skin and leave it balanced and supple not strip of the oils and moisture it needs. 

A few gentle yet effective ingredients for cleansing formulations include; 

Aloe vera: Containing mostly (95%) water, aloe vera is hydrating and calming for skin. It also has excellent cleansing and very gentle exfoliant properties. 

Green tea extract: Brimming with antioxidant activity, Green tea is also an anti-inflammatory with the ability to soothe and calm redness.

Stearic acid: Helps cleanse debris from the skin while its emollient properties protect skin's surface against water loss.

Capric triglyceride: Helps to reduce skin dryness by minimising moisture loss by creating a barrier on the skin's surface.

We recommend The Uncomplicated Cleanser (All skin types)

Infused with aloe vera to calm and heal and the protective, antioxidant properties of camellia leaf (green tea) extract the cleanser balances skin and won’t leave it dry or tight, just clean, calm, and supple. Perfect for all skin types and concerns, The Uncomplicated Cleanser works gently but deeply to lift away dirt and foundation without stripping away the oils and good bacteria essential for healthy, balanced skin.

 

Step Two: Hydrate

 

Wondering how to get glowing skin? Hydration, hydration, hydration. 

H2O helps your skin by improving elasticity, regulating oil production, flushing toxins, and increasing skin radiance. 

Dehydration occurs when the skin barrier, the protective uppermost layer of the skin known as the stratum corneum, lacks moisture. 

Signs your skin is dehydrated can include tightness, dryness, sensitivity, dullness, and congestion. 

Several factors can contribute to depleting the water content in your skin. Changes in the weather, using the wrong skincare, lifestyle choice (excessive alcohol consumption/smoking for example), diet, and other environmental factors.  

To combat dehydration for all skin types, the skin cell’s water content needs to be replenished.

Serums vs Moisturisers

There is a difference between ‘hydrating’ and ‘moisturising’ ingredients - both share the same goal (to improve the skin’s water content) but go about it differently.

Hydrating ingredients (known as humectants) attract water to the deeper layers of skin and rehydrate cells from the inside out. Moisturising ingredients (emollients and occlusives) work to lock the hydration into the skin. 

This means a two step approach is needed in your glowing skin routine to achieve the best results.

1) Serum: Get water to thirsty skin cells to rehydrate and replenish.

Serums are water-based formulations and have a smaller molecular structure than moisturisers. This allows them to provide an intense hit of hydration - carrying hydrating ingredients deep within the skin. 

2) Moisturiser: Seal the water in to prevent it from escaping off the skin.

Moisturisers don’t penetrate the skin as deeply, instead, they sit on top of the skin to trap moisture in. 

What ingredients to look for in a hydrating serum

Hyaluronic acid: One of the best ingredients to look for in a hydrating serum is hyaluronic acid. It draws water to the cells and can hold up to 1000x its weight in water.

Allantoin: An extract from the comfrey plant, allantoin’s properties can increase the water contents of cells. It has the added benefit of acting as an emollient to keep skin moisturised. 

Niacinamide (Vitamin B3): Effective at restoring the skin barrier to guard against moisture loss and dehydration.

How often should you use a hydrating serum?

You can use a hydrating serum in both your morning and evening routine. Apply it as the next step after cleansing and before your moisturiser. Gently pat the serum into the skin with your fingers. 

We recommend: Hyaluronic Hydrating Serum (all skin types)

The esmi Hyaluronic Hydrating Serum is like a big drink of water for your cells containing triple action Hyaluron which increases hydration by 25% within 2 hours. The hydrating serum contains niacinamide (Vitamin B3) for skin repair, restoration and to regulate oil flow which in turn aids in breakout prevention. It also contains allantoin to promote cell longevity. 

Hydration and your diet

How to get glowing skin naturally? Keeping your skin hydrated isn’t only about using the right skincare products. Including water-rich foods in your diet and drinking hydrating fluids is crucial to get glowing skin. 

Foods with high water content include cucumber, tomatoes, watermelon, spinach, oranges, and mushrooms. Sip on plain water, coconut water, and water flavoured with real fruit pieces to keep hydration levels up. 

Read: Best foods to eat to improve your skin 

 

Step Three: Moisturise

 

As we mentioned above, the moisturising step helps lock moisture into the skin. It also delivers antioxidant support and strengthens the skin barrier. 

When we talk about how to get glowing skin and the role moisturiser plays, don’t think creams are your only option! Oil based moisturisers are an excellent choice for many skin types and concerns. 

How an energising serum works

Or, you could opt for an energising serum - a hybrid combination of a serum and an oil. The serum component of the formulation delivers active ingredients deep into the skin while the oil offers moisturising benefits. Best of both worlds!

How often should you use an energising serum?

You can use an energising serum in both your morning and evening routine. Apply it as the next step after your hydrating serum and before SPF. Gently pat the serum into the skin with your fingers. 

We recommend: Sunrise Skin Energising Acai Duo (all skin types)

Help brighten, tone and moisturise tired skin with the intensity of a water-based serum and moisturising benefits of an oil. 

The serum component contains Kakadu Plum extract -  nature’s highest level of vitamin C - to help brighten skin and aid in collagen production for a firmer, smoother tone while niacinamide aids in repair and breakout prevention.

The oil component contains Acai oil which offers moisture increasing benefits and helps address ageing concerns.

 

Step Four: Sun Protection

 

Our guide on how to get glowing skin wouldn’t be complete without including daily SPF protection. When it comes to signs of premature ageing, the sun is your skin’s number 1 enemy and SPF is your skin-saving staple.  

Both UV and UVB rays damage the skin but go about it in different ways. UVB are shorter rays that affect the surface of the skin; causing the visible redness and pain that comes with sunburn. They can also result in skin cancer, including melanoma.

UVA rays, on the other hand, are longer and reach deep into the layers of skin. Causing damage to collagen and elastin, UVA rays are responsible for accelerating the signs of ageing - wrinkles, fine lines, and sagging. They can also trigger hyperpigmentation. 

What to look for in a sunscreen 

The key is to choose a broad spectrum sunscreen which protects from both UVA and UVB rays. If a sunscreen isn’t broad spectrum, it only protects your skin from UVB rays. The SPF (sun protection factor) rating is also important. 

An SPF rating of 15+ or higher is recommended by The Skin Cancer Foundation for daily use and 30+ if you’re spending the day outdoors. 

Choosing a sunscreen that works with makeup

Your best bet when looking for sunscreen to wear under makeup? Go for a formulation that is lightweight and non-comedogenic - meaning it won’t clog pores.

Some SPF creams can be heavy, greasy, and packed with mineral oil. This increases the risk of congestion and can cause makeup to ‘slide’ off your skin. 

Don’t rule out oil in your sunscreen entirely though, some oils are very beneficial. For example, we use carrot root oil in our Skin Shield Natural Sunscreen SPF30 to help tone and tighten skin.

We also suggest making mineral makeup your friend. It allows the skin to breathe and contains natural SPF too. You get the bonus of added sun protection as you layer your cosmetics and skincare. 

We recommend: Skin Shield Natural Sunscreen SPF 30 (all skin types)

Comfortable, non-greasy broad-spectrum SPF 30 coverage for all skin types, especially sensitive skin. Skin Shield Natural Face Sunscreen is easy-to-apply and enriched with antioxidant protection of carrot root oil, hyaluronic acid, and green tea to help support hydrated, smoother skin.

 

Weekly Skin Treatments to Refresh and Revitalise

 

How to get glowing skin and indulge in a little self care at the same time? By refreshing and revitalising your skin with weekly treatments.

Exfoliation and face mask treatments

A face mask is ideal to help target specific skin concerns including congestion, dullness, dryness, hyperpigmentation, and ageing concerns. 

Whether you choose a face mask treatment to leave on overnight or a quick 10 minute treatment, your skin can benefit. All skin types can benefit from different types of exfoliation too.

We recommend introducing weekly mask and exfoliation treatments into your routine one at a time. Targeted treatments usually contain a stronger dose of active ingredients which your skin may need time to adjust to. Basically, you don’t want to overwhelm the skin, especially using products with exfoliation properties. 

We recommend: Soft Skin Refining Charcoal Clay Booster Mask 

The mild exfoliation action of kaolin clay is kind to sensitive and breakout-prone skin, it helps to soothe and aid in balancing oil production while deeply cleansing to remove impurities. Bentonite clay helps lift away dead skin cells and assists with pore purification for a touchably soft, glowing complexion.

We recommend: Detoxifying Exfoliating Charcoal Serum

An exfoliating charcoal serum with gentle chemical exfoliation properties to help detox and purify congested skin to promote a clearer, smoother complexion.

Ideal for most skin types tackling blackheads, acne, and underlying skin congestion to help draw out impurities and unclog pores for smoother looking skin. 

Turn your treatments into self care

Why not turn your weekly skincare treatments into a self-care practice? Instead of rushing through the motions, slow down and pay attention to each step. 

Enjoy the texture and fragrance of the products and the way they feel on your skin. 

Listening to relaxing music or burning an aromatic candle while you go through your skincare routine will also boost the indulgence factor!


how to get glowing skin infographic