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Dry Skin

Night Skin Care Routine

Header_ night skin care routine

Night Skin Care Routine


Beauty sleep is real! Get un-ready with our guide to building the best night skin care routine. Tuck your skin in for a good night’s sleep and wake to a fresh complexion.


Night Skin Care Routines Aren’t Just For Celebs!


We’re a little obsessed with the Go To Bed With Me skincare series from Harper’s BAZAAR. It’s fun peeking into the beauty stash of celebs and influencers as they share the lowdown on their evening skincare routines. 

But a great night skin care routine isn’t just an influencer thing - it’s something we all need! What you put on your skin in the evening plays a huge role in the health of your complexion. 


What Your Skin Does At Night


During the day, your skin is in defence mode, fighting off free radical attacks caused by environmental stressors including pollution and UV damage. At night skin switches into repair mode - combating any damage done during daylight hours. It does the heavy lifting of regenerating itself while you sleep.

Skin is more permeable at night which means it’s better able to absorb the ingredients in your skincare. You want to maximise the benefit of this deep absorption by using products brimming with active ingredients such as retinol (Vitamin A), peptides, vitamin C, glycolic acid, and hyaluronic acid.

At night, your skin isn’t contending with the environmental stressors it handles during the day. That’s good news too because there’s nothing to ‘interrupt’ its natural regeneration process; providing you get good quality sleep. 

Your skin is as individual as you are! This means there isn’t one optimal routine to suit everyone but our guide below will help you put together the best night skin care routine for you. 


Step One: Cleansing


Think about all the things that make their way onto your skin during the day - makeup, excess oil, pollution particles, and dirt. 

Going to sleep with all this on your skin is not a recipe for a glowing complexion!

Without cleansing your skin, pores become clogged with debris which leads to congestion and breakouts. Pollution nano-particles can do long term damage too - they’ve been found to trigger free radical activity which can speed up the signs of ageing. 

The best night skin care routine should include a double cleanse to remove all traces of build up. All skin types and concerns benefit from a gentle, non-drying cleanser which maintains the delicate balance of oil and moisture on your skin. 

Look for ingredients including:

Aloe vera: Hydrating and calming for skin with very gentle exfoliant properties. 

Green tea extract: Anti-inflammatory to soothe and calm redness.

Stearic acid: Emollient properties minimise water loss while cleansing.

Capric triglyceride: Reduce skin dryness by minimising moisture loss. 

We recommend using The Uncomplicated Cleanser for the first and second cleanse. Or, if you’re targeting a specific skin concern, you may like try one of the following cleansers for the second cleanse:

The Uncomplicated Cleanser plus Anti-Redness - Redness concerns

The Uncomplicated Cleanser plus Brightening - Hyperpigmentation and dullness 

The Uncomplicated Cleanser plus Anti-Ageing - Ageing concerns

The Uncomplicated Cleanser plus Charcoal -  Congestion and oiliness 


Step Two: Exfoliating 1-3 times Per Week


Exfoliation removes the dead, dull skin cells and other build up on the skin’s surface. The result? Fresher cells are revealed and skin appears brighter, clearer, and more even.

Read: Why Your Skin Needs Exfoliation

The best night skin care routine should include an evening exfoliation session 1 - 3 times a week depending on the frequency your skin can handle. 

Choosing the type of exfoliation ingredients right for you depends entirely on your skin type and concerns you’re dealing with. 

Here’s our quick guide on suggested exfoliant ingredients to match skin concerns.

Dry and sensitive skin

Bamboo extract has mild exfoliation properties that can encourage cell turnover to reveal younger, softer skin.

Jojoba beads and rice powder are also gentle exfoliant choices for skin needing extra TLC.

Lactic acid offers the gentlest exfoliating action of all alpha-hydroxy acids and generally well suited to sensitive and dry skin.

We recommend: Rose And Bamboo facial exfoliant. The delicate exfoliation action of bamboo extract works in harmony with the power of mixed fruit enzymes for sensitive skin and a dry, damaged complexion. 

Breakouts and congestion

Exotic Polynesian sand has an ultra-fine texture to provide gentle exfoliation and assist in removing pore-clogging debris to encourage a clearer complexion. 

We recommend:Fresh Sea And Salty Sand facial exfoliant from esmi Gentle Foliant range for oily and congestion prone skin. 

Salicylic acid, glycolic acid, lactic acid, and papaya enzymes are good choices for oily skin types with large pores prone to congestion and breakouts. 

Don’t underestimate the importance of choosing the right exfoliant. Exfoliating with the wrong product or too frequently can cause micro-tears in the skin and lead to excessive irritation.


Step Three: Skin Treatments


The best night time skin care routine wouldn’t be complete without a treatment to target specific skin concerns. The improvement of hyperpigmentation, ageing concerns, dullness, and dryness can all be addressed while you sleep. 

A few of our favourite treatments to use overnight include:

Golden Anti-Ageing Serum

Fine lines and hyperpigmentation

Potent antioxidant activity makes this serum the perfect night time defence against free radical damage, fine lines and pigmentation associated with ageing. All ages and skin types. 

Sunset Skin Anti-Ageing Acai Duo

Fine lines, dehydration and environmental stress

Kangaroo Paw Flower Extract and Acai Oil offer hydrating and anti-ageing antioxidants to assist in plumping fine lines, deeply hydrating, and rejuvenating all skin types.

Pomegranate Brightening Serum

Hyperpigmentation, dullness, and uneven skin tone

Ideal for most skin types to improve the look of pigmentation, sun damage, dull skin and enhance skin's luminosity and clarity.

Face Masks

Is there a more luxurious way to treat your skin overnight than with a face mask? 

Thanks to increased permeability, skin deeply absorbs the active ingredients while you sleep - plus it has more time to work! 

Each Booster Mask in our range is a great choice for night time use. 


Step Four: Eye Treatments


The skin around your eye area is delicate and prone to puffiness, dark circles, fine lines, wrinkles, and sagging.  

Including a separate eye treatment in your nighttime skincare routine is an effective way to target these concerns. Eye serums are lightweight with a potent hit of active ingredients that can penetrate more deeply into the skin than cream based formulations. 

Key ingredients to target specific concerns and eye serum recommendations for the best night skin care routine 

Brighten: Peptides, Vitamin C

Brightening Eye Serum


Address signs of ageing: Caffeine, peptides, Vitamin E

Anti ageing Eye Serum

Hydrate: Hyaluronic acid

Hydrating Eye Serum

Apply the treatment hour or so before you go to bed to give the product time to absorb before placing your face on the pillow.


Step Five: Moisturise


The increased permeability of your skin at night isn’t all good news. 

While products are better absorbed the downside is moisture evaporates more easily from the skin while you sleep.

Choosing the right moisturiser for your best night skin care routine will help minimise water loss and work to lock hydration into the skin.

What does a moisturiser do?

Moisturisers work on the topmost layer of the skin to prevent the moisture from evaporating off the skin’s surface and soften skin with occlusive and emollient ingredients. 

If the formulation includes humectant ingredients (those that attract water to the skin) a moisturiser can help top up water levels, too. 

Overall, moisturiser helps skin plump, soft, hydrated, and strengthen the skin barrier. 

Face oils as moisturisers

Face oils can act as the moisturising step in your best night skin care routine to improve skin hydration. Face oils contain beneficial emollient and occlusive properties which help seal moisture into the skin and strengthen the skin barrier. 

Or, you can follow your cream based moisturising step with a face oil.

The most beneficial oils for skin: 

Some of the most beneficial oils include:

Rosehip: Anti-ageing and encourage hydration 

Avocado: Moisturising, promotes collagen production, and healing

Jojoba: Can help balance oil production

Evening primrose oil: Addresses dryness, fine lines, and improves skin texture

Acai oil: Improve skin elasticity, anti-ageing, and acne clearing

Black tea seed oil: Antioxidant and anti-inflammatory

Peppermint oil: Anti-microbial and refreshing

Face oils for oily skin

Even oily skin types will benefit from certain lightweight face oils to help keep skin hydrated and regulate oil production to control breakouts. Jojoba, acai, rosehip, and almond oil are the most beneficial for oily skin. 

The final step in your routine

Applying a face oil should be the final step in your evening routine. Leaving it until last creates a shield over the skin - helping lock in moisture the serum, eye treatment and/ or cream moisturising steps have delivered to your skin. 

We recommend:

24K Gold Nourishing Oil (All skin types) 

Luxurious 24-karat gold leaf face oil nourishes to encourage a firmer, more youthful complexion. Suitable for all skin types, it can aid in boosting skin elasticity, stimulating collagen production and improving blood circulation.

Acai Skin Balancing Face  (Excellent for oily skin types)

Ideal for all skin types, especially oily skin with balance concerns, this nourishing oil can replace moisturiser to improve tone, calm and hydrate while regulating oil flow.

Peppermint Green Oil (Oily, acne prone skin in teens)

This lightweight oil will help to balance oil flow whilst being cooling and providing anti-bacterial benefits. 

If you need help putting together the best night skin care routine for your complexion, our esmi Skin Experts are here to guide you! Book your free skin consultation today.


Infographic: night skin care routine

esmi Skin Care Routine For Younger Looking Skin

esmi skin care routine for younger looking skin

esmi Skin Care Routine For Younger Looking Skin


Your skin care routine for healthy, youthful-looking skin! Our guide will help you build a skincare system to address the signs of ageing and encourage a youthful glow.




Your daily face cleansing routine for younger looking skin calls for a cleanser that is effective at removing debris but treats your skin gently in the process. It shouldn’t strip your skin of all hydration and oil. This disturbs your skin’s natural moisture barrier, drying it out and making signs of ageing more pronounced.

A good youth-promoting skin care routine includes a cleanser formulated with ingredients that encourage skin suppleness and elasticity. While you cleanse, you’ll be supplying it with glow-inducing nutrients too!

We recommend:

The Uncomplicated Cleanser Plus Anti-Ageing  


Serum (AM and PM)


Applying a serum after your cleanser is such an important step in your skin care regimen for younger-looking skin. 

Serums are lightweight products that pack a punch in rapidly delivering active ingredients the skin needs to replenish and repair itself. Incorporate serums into your skincare regimen that include:


The antioxidant properties of Vitamin C, A, and B thwart free radical activity which otherwise speeds up the signs of ageing.  

Vitamin C is a powerhouse anti-aging ingredient that every youth-boosting skin care routine needs. It works to promote a lighter, firmer and more even complexion improving the skin’s appearance over time. 

If you’re looking to address ageing skin concerns, you’ll want to include Vitamin C or Vitamin C derivative in part of your routine. Serum is an ideal place for it!


Famed for its youth-boosting properties, retinol may be an ingredient to consider in your serum routine. A derivative of Vitamin A, retinol has an outstanding ability to help promote cell renewal. 

Go slow incorporating any derivative of Vitamin A, especially with a sensitive skin care routine. It’s common to experience an adjustment period when the skin can become extremely irritated. Retinol also increases photosensitivity so daily SPF30 protection is a must. 


The building blocks of collagen, peptides are a key ingredient for anti-ageing routines. They improve the firmness, texture and overall appearance of your complexion by helping boost the production of collagen. 


A serum is a fast and easy way to deliver a big hit of hydration to thirsty skin cells too. The best active ingredient for hydration is hyaluronic acid. It can hold 1000x times its weight in water making it super effective at boosting the skin’s moisture levels.

We recommend:

Morning: Sunset Skin Anti-Ageing Acai Duo 

Evening: Golden Anti-Ageing Serum  


A Day And Night Moisturiser


No matter your skin goals, moisturising in the AM and PM is a must for healthy skin. 

As you age, it becomes increasingly difficult for the skin to hold onto moisture and one of the biggest changes you’ll observe is your skin becoming drier. Even if you have oily skin, dryness and dehydration can still be an issue because oil is not hydration. 

The moisturising step in your skin care routine helps seal moisture into the skin, preventing it from evaporating off the surface - known as transepidermal water loss. This helps skin retain moisture and keep it hydrated. 

For a good skin care routine to support both skin protection and rejuvenation, consider using a different moisturiser for your morning and evening routines. 

Your morning moisturiser should help protect skin against the free radical damage caused by environmental aggressors it comes in contact with during the day. Antioxidants are excellent at shutting down free radical activity so choose an antioxidant-rich moisturiser for the AM.

The goal of your nighttime moisturiser is to repair any damage while you sleep and work in sync with the skin’s natural nighttime regenerative cycle. Ingredients in PM moisturisers are rich in antioxidants, deeply hydrating and contain emollient ingredients to minimise transepidermal water loss during the night.

We recommend:

Morning: 24K Gold Nourishing Oil 

Evening: Rose Gold Rose Oil


Eye serum 


The skin under your eye is thin and incredibly delicate. 

Signs of ageing and fatigue in the form of fine lines, sagging, and crows feet show quickly in this area. You really want to treat it with extra TLC!

Eye serums and creams packed with emollient and hydrating ingredients will do wonders for a more youthful-looking eye area. 

Lightly tap the product around the eye area and very gently work it into the skin.

We recommend: Hydrating Eye Serum




Every youthful skin routine must include daily broad-spectrum SPF 30 sunscreen.

Your sunscreen step is also a chance to include more active ingredients such as vitamins C and E, and B3 into your skin care routine to nourish your skin while providing protection. 

You can finish with a foundation that provides additional SPF benefits too.

We recommend:

Skin Shield Natural Sunscreen SPF30

Liquid Mineral Foundation.


Nighttime face mask (Weekly)


Using an overnight face mask is a great way to maximise the benefits of your youthful skin care routine. 

Did you know that your skin is more permeable in the evening? This is a bit of a double-edged beauty sword! The plus side is, ingredients have the chance to penetrate deeper and allow your skin to really soak up their benefits. 

The downside is that moisture escapes more easily off the skin which can leave it thirsty. You can counteract this by using a deeply hydrating nighttime mask to minimise water loss and help you wake up to a more hydrated, plumper complexion.

Depending on your skin, you may be able to handle a few different masking sessions during the week. Or, if your skin is less tolerant, once a week may be enough. 

We recommend: 

Anti-ageing Repair Gel Booster Mask 

Hyaluronic Hydrating Booster Mask

The active ingredients in our Booster Mask range are quite concentrated. We suggest starting off with a 10 minute masking session and gradually working up to leaving it on overnight. 


Exfoliator (Weekly)


When your skin sheds dead cells, a layer of old, dry cells forms over the top of the younger, brighter skin underneath. This leads to a dull complexion, increased build-up in pores and also highlights lines and wrinkles. 

Regular exfoliation will slough away the dead cells to reveal fresher skin and help improve the signs of ageing. No matter your age, you should approach exfoliation carefully, choosing a type of exfoliant and using at a frequency suited to your skin type. 

We recommend: 

Rose and Bamboo Gentle Foliant  

Our esmi Skin Consultants are here to help you put together a skin care routine for younger looking skin! If you need guidance, reach out to us for your free skincare consultation.  


Infographic_routine for younger looking skin

How To Detox Your Skin

Header_How to detox your skin

How To Detox Your Skin


With winter behind us, now is the perfect opportunity to refresh your skin for a bright new season! Get our tips on how to detox your skin from the inside out and recommendations for skin detox products from the esmi range. 


The Best Skincare Ingredients And Tips For A Skin Detox


Use a face mask with bentonite and kaolin clay

Bentonite and kaolin are two of the most popular cosmetic clays and you’ll usually find them in the best detoxifying face masks.

Bentonite clay detoxifies skin by absorbing oils, dirt and toxins which attach themselves to the clay. When the clay is cleansed from the skin, the debris is washed away with it. 

Kaolin clay acts in the same way but has a more fine-grained texture than bentonite and its absorption properties are milder. It’s a good choice for normal to dry skin that may find bentonite too strong. 

Using a clay mask as a step in your skin detox can help aid in the removal of impurities, target acne forming bacteria, and generally leave the skin smoother and softer. 

We recommend: Soft Skin Refining Charcoal Clay Booster Mask


Include a serum with activated charcoal, a detox powerhouse!

Like clay, the molecules of activated charcoal attract toxins, dirt, and chemicals from the skin to be easily washed away. It assists in removing deeper impurities from the skin and unclogging pores. The result is smoother, more clarified skin.  

If your skin is breaking out even more soon after using a charcoal skincare product, don’t worry. It’s common to experience a ‘purging’ phase as the charcoal draws out impurities from deep within the skin. 

We recommend: Detoxifying Exfoliating Charcoal Serum


Double cleanse in the evening

If you’re not doing it already, double up your cleansing step in the evening. 

During the day your skin faces environmental aggressors, including air pollution. Toxic nanoparticles from air pollution can actually lodge themselves in the surface of the skin and trigger free radical activity. 

Free radicals are responsible for a host of skin issues, from dullness to accelerating the signs of premature ageing. 

Double cleansing skin in the evening is an effective way to detox your skin from pollution particles and other environmental stressors from the day. The first cleanse removes makeup, SPF, and excess oil while the second cleanse clears the skin of any stubborn debris still sticking around.

We recommend: The Uncomplicated Cleanser. You may like to follow with The Uncomplicated Cleanser Plus Charcoal as a detoxifying facial cleanser for the second round if you’re dealing with oily skin, breakouts and congestion.


Detox your makeup

Treat your skin to a cleaner makeup routine by avoiding cosmetic products that contain formaldehyde-related preservatives. Formaldehyde is a toxic chemical and is linked with common preservatives in cosmetic products including DM hydantoin, phthalates, and oxybenzone. 

Consider switching to mineral makeup formulations that don’t contain irritating preservatives that can cause skin problems.

Containing healthy minerals, including skin-friendly silica, mineral makeup also has the added benefit of helping to heal and condition the skin while you wear it. It offers additional SPF protection when teamed with your daily sunscreen and is suitable for all skin types, even sensitive ones.

We recommend: The esmi range of mineral foundation, BB cream, and powder.


Ideas For Detoxing Your Skin From The Inside Out


Support your detoxifying skin care products with healthy eating and lifestyle choices to truly maximise the benefits of a skin detox.


Sip herbal teas formulated for detoxification

Drinking tea can be very beneficial in supporting your skin detox. Choose teas that are formulated with herbs to promote detoxification and keep your body hydrated.  

Some effective herbs, spices and root plants to consider using in your tea-tox include: 

Burdock root - Brimming with antioxidants, burdock root provides a host of benefits, including potential skin healing for issues such as acne and psoriasis.

Dandelion root - Research has found the properties in dandelion root tea can assist in helping detoxify the liver.

Milk thistle - Assists in promoting the regeneration of new healthy cells and supports the cleansing process by removing toxins. 

Tumeric - With potent antioxidants that fight free radical damage, turmeric can aid liver and skin detoxification when brewed in a tea. 

Green tea - Another antioxidant powerhouse, drinking green tea makes a detoxifying, skin-supporting swap for your regular latte.


Give yourself a lymphatic face massage

When you stimulate the circulation in the lymphatic system through massage, you assist your body in draining fluids and toxins away from your cells for proper elimination. Massage stimulates circulation which encourages an overall improvement in skin tone and brightness. 

A lymphatic face massage is something simple enough to do yourself at home but it’s advisable to consult a health practitioner first. 


Experiment with celery juice

The humble celery stalk has received a surge in attention recently thanks to its skin healing, anti-inflammatory properties. It’s also incredibly rich in minerals and hydrating. 


Cut out sugar

Eliminating sugary foods from your plate for a time is detox 101!

Depending on how much sugar you usually eat, it could be a shock to the system. It’s common to experience withdrawal symptoms so your best approach could be to ease into a sugar detox slowly. 


Drink plenty of water

During a skin detox stepping up your water intake is key. Sip plain water, water flavoured with herbs and fruit pieces, or alternate with glasses of coconut water for a natural electrolyte boost. 

None of the suggestions above should be taken as medical advice. We encourage you to consult with your medical or holistic practitioner to choose a skin cleanse diet or approach that’s right for you.


Infographic_How to detox skin


Myths About Certain Ingredients

Header_ myths about certain ingredients

Myths About Certain Ingredients


Confused about the best skincare ingredients for your routine? There are plenty of myths out there about skincare and beauty ingredients! We clear them up and point you towards the best ones for targeting different skin concerns. 


Skincare Ingredient Myths


Natural skincare ingredients are always safe

Just because an ingredient is natural or a product is classified as organic skincare doesn’t mean it won’t ever cause an adverse side effect. 

It’s possible to have an allergic reaction or increased sensitivity to a natural ingredient. 

Essential oils, in particular, can be extremely strong and are known to cause adverse reactions for some skin types. 

Whether you’re using a natural ingredient or not, always patch test a new product on a small area of your neck before applying it to your face or body. 

Preservatives are bad for your skin and health

Skincare products which contain water or water-based ingredients must have a preservative (natural or synthetic) for the formulation to remain stable and be safe for use. 

While it’s true many ‘traditional’ preservatives have been found to pose adverse health effects, not all preservative ingredients are harmful. 

Benzyl alcohol, Phenoxyethanol (PE), and Caprylyl glycol are a few examples of safer alternatives to traditional preservatives. 

Read our article Preservatives In Skincare to understand more about harmful vs healthy preservative ingredients. 

The more Vitamin C you apply, the better!

Vitamin C (L-ascorbic acid) is one of the best skincare ingredients out there to simultaneously target a range of skin concerns. 

However, it’s advisable to take a ‘less is more’ approach to including it in your skincare routine.  

If the product you’re using has a high concentration of L-Ascorbic Acid you’ll likely experience irritating side effects. The percentage of LAA in a product can range anywhere from 3% - 20%. We recommend easing into using Vitamin C at a percentage of 3% Ethyl Ascorbic Acid (a highly stable, derivative of Vitamin C) which is also a pregnancy safe percentage.

Ethyl Ascorbic Acid is another common form of Vitamin C you’ll find in topical formulations.

Face oils make oily skin worse

Not true. Using the right face oils for your skin type can help improve the appearance of an oily, shiny face and regulate sebum production.

Using a facial oil creates an occlusive layer to seal in moisture for all skin types, even oily ones. Without moisture, the sebaceous glands are prompted to produce more oil in an attempt to correct the dryness. 

In addition to helping skin stay hydrated and plump, certain face oils can also offer anti-inflammatory and antibacterial benefits to target redness and sensitivity. 

Jojoba, acai, rosehip, and almond oil are some of the most beneficial for oily skin. 

Mineral sunscreen ingredients aren’t as effective as chemical sunscreen ingredients

Chemical sunscreen ingredients work by absorbing UVA and UVB rays to prevent them from damaging the skin. Natural mineral sunscreen ingredients - titanium dioxide and zinc oxide - reflect the rays, rather than absorb them, to prevent damage. 

Both of these natural active ingredients provide excellent broad-spectrum protection and offer the same protective benefits as chemical ingredients.

Natural makeup ingredients aren’t long-wearing

Natural ingredient makeup has come a long way since the days you only found it on the bottom shelves of ‘alternative health’ stores!

Now, many makeup brands formulated with natural cosmetic ingredients are just as long lasting as ‘traditional’ formulations. 

Mineral makeup, in particular, not only offers your skin long last wear but a range of additional benefits to actually improve your complexion while you wear it.  

The texture of mineral makeup allows skin to breathe and be nourished with minerals including silica, zinc oxide and titanium dioxide for skin conditioning and natural broad spectrum sun protection. 

Explore our range of vegan mineral foundation, powder, and BB cream.


Best Skincare Ingredients For Common Concerns 


Our handy list below outlines some of the most effective ingredients to target common skin concerns. Let’s clear up any confusion about what ingredients you need in your routine!

Best skincare ingredients for acne-prone and oily skin

These ingredients are helpful in the treatment of different types of acne, from blackheads and pimples to cysts and nodules. 

Glycolic Acid: Glycolic acid is an alpha-hydroxy acid that assists in helping regulate oil flow and delivers exfoliating activity for clearer pores.  

Bentonite and kaolin clay: Bentonite and Kaolin clay help soak up extra oil. Bentonite is known for its ability to draw out toxins and impurities from the skin while kaolin clay has more mild absorption properties. Kaolin is well suited to more sensitive skin.

Retinoids (Vitamin A): Retinoids are naturally occurring forms of Vitamin A and can help prevent pores from clogging to target breakouts. 

Read our Guide To Getting Rid Of Acne

Best skincare ingredients for hyperpigmentation and dull skin

Hyperpigmentation can be a tricky skin concern to treat. A few of ingredients you’ll want to use in your routine to help target dark patches include:

Vitamin C: Helps to lighten hyperpigmentation and brown spots by inhibiting melanin production. Encourages a more even, radiant complexion.

Kakadu Plum: Kakadu Plum is believed to be the world’s most potent source of natural Vitamin C making it an excellent ingredient to help diminish the appearance of dark spots.

Bearberry Leaf extract: Works by reducing melanin production making it an excellent plant-based skin lightening agent.

Liquorice: Used for brightening, liquorice is also high in anti-inflammatories – making it great for post-inflammatory pigmentation and redness/scarring after breakouts.

Learn more about dealing with hyperpigmentation and reviving dull skin

Best skincare ingredients for ageing skin

Dealing with fine lines, sagging skin, and a dull complexion? The best ingredients to target ageing concerns include:

Hyaluronic acid: Deeply hydrates, keeping skin plump and minimises fine lines.

Vitamin A: Revered for its anti-ageing benefits, Vitamin A can cause the dermis to thicken for firmer skin and brighten skin. 

Alpha and Beta Hydroxy acids: Can remove dead skin cells and are effective in minimising fine lines and wrinkles. 

Vitamin C: Minimises the appearance of fine lines and wrinkles, brightens and smooths for an even skin tone.

Omega Fatty Acids: Assist in delivering positive changes in skin hydration, scaling, and roughness. 

Peptides: Can improve collagen levels, smooth fine lines, and minimise the appearance of pores. 

Learn more about how to care for ageing skin 

Best skincare ingredients for dry skin

Ingredients with occlusive, emollient, and humectant properties play vital roles in treating the causes of dry skin. 

Occlusives: Occlusive ingredients help trap moisture by forming a seal over the skin. Examples of occlusive ingredients include jojoba oil, lanolin, olive oil, and argan oil.

Emollients: These ingredients smooth and soften dry, rough skin. A few examples include shea butter, cocoa butter, essential fatty acids like those found in rosehip oil, and squalene.

Humectants - Can pull moisture to the skin’s surface from the air and the deeper layers of skin. Hyaluronic acid boasts superior humectant properties. 

Learn more about what causes dry skin and how to treat it.


Infographic_Myths about certain ingredients


Tired Skin? Here's How To Wake It Up

Tired skin? Here's how to wake it up

Tired Skin? Here's How To Wake It Up


Look in the mirror and tired skin looks back? You’re not alone. A tired looking face is something we’ve all experienced at some stage! Discover why your skin is fatigued and how to wake it up. 


Common Reasons For Tired Skin


“My face looks dull and tired.”

This is a very common skin complaint and signs of a tired face can include:


Under-eye circles

Fine lines and wrinkles are more pronounced


Tired skin can be traced back to a number of factors and happily, there’s something you can do to address each of them.




We can’t say it enough - hydration really is your skin’s best friend. 

Dehydration can cause skin to lose its radiance. Your overall complexion becomes dull and lacklustre when hydration levels are depleted.

Shadowy circles under your eyes may become more obvious too, as will fine lines and wrinkles. 

Dry skin and dehydrated skin are not the same thing. Dry skin lacks oil and is a ‘skin type’ while dehydrated skin lacks water - it’s considered a skin condition. All skin types can experience dehydration, even oily ones. 

The good news is dehydration is a temporary skin condition which means it’s very treatable. 

Use hydrating ingredients in your skincare routine

Look for ingredients known as humectants. They work by drawing water to the stratum corneum (the skin’s surface) either from the atmosphere or deeper layers of skin, to hydrate the surface.

Hyaluronic acid has superior humectant properties, it acts like a magnet to attract moisture deep within the skin’s cells and can hold x1000 its own weight in water. Glycerin is also a common humectant.

We recommend: Hyaluronic Hydrating Serum (All skin types) 

Drink plenty of hydrating fluids and eat water-rich foods. 

Top your skin’s hydration levels up from the inside by eating plenty of fruits and vegetables with high water content such as cucumber, celery, watermelon, spinach, oranges, and mushrooms. 

Sip on plain water, coconut water, and celery juice and limit your intake of dehydrating drinks like coffee and alcohol. 


Sun Damage


The sun’s UVA and UVB rays are enemies of bright, healthy looking skin.

Sun exposure speeds up signs of ageing including wrinkles, sun spots, pigmentation, sagging and rough, uneven skin texture. All these elements can leave your complexion looking tired and older than your years.

Don’t skip sun protection

This means wearing broad spectrum 30+ sunscreen daily, whether you spend a lot of time outdoors or not. Also, be mindful to cover your skin up during long days outdoors with a wide brim hat and remember to reapply sunscreen. 

We recommend: Skin Shield Natural Sunscreen SPF 30 

Treat your skin to a dose of brightening antioxidants 

Lift tired skin out of a lacklustre state with the help of brightening antioxidants that target hyperpigmentation and uneven skin tone. 

Vitamin C is excellent for skin brightening and its antioxidant properties also target free radical activity. Antioxidant Q10 spheres can also assist in fading dark spots and help to energise tired skin. 

We recommend: Pomegranate Brightening Serum (Suited to most skin types)


You Need A Good Night’s Sleep


Your skin might be looking tired because you are tired! 

The health of your skin and quality of sleep are intrinsically linked. When you’re not getting enough sleep, signs quickly show up in your skin. 

Your skin switches to regenerative mode while you sleep. If it doesn’t get enough time to complete its restorative process, skin won’t look as fresh and bright. 

Lack of sleep contributes to tired skin with dehydration. A study on the link between sleep and hydration revealed people who regularly slept for 6 hours or less each night were 16–59 percent more likely to be dehydrated than those who slept for 8 hours a night. 

Your tired face treatment, in this case, is getting more quality sleep. Introduce sleep-easy bedtime rituals to encourage more restful sleep and treat your skin overnight.

Try essential oils

Relax your mind and body before bed with the therapeutic qualities of essential oils. A few famed for their relaxation qualities include lavender, chamomile, and sweet marjoram - enjoy the benefits with a diffuser or using skincare formulated with the oil.

We recommend: Lavender Skin and Body Care Pack (All skin types)

Include an eye treatment

Night time is ideal to provide the delicate skin around your eye with additional brightening support to wake up with a fresher eye area.

We recommend: Brightening Eye Serum (Suited to most skin types)


You Don’t Exfoliate Regularly 


Tired looking skin can also be the result of dead cells building up on the surface. Nothing steals your glow like layers and layers of old, dry cells.

While natural exfoliation is part of the skin’s regenerative process it slows down with age so we need to give it a helping hand.

Exfoliation removes the dead cells and reveals the fresher, brighter skin beneath. An instant wake up call for tired skin.

We recommend: Hydrating and Ageless Volcanic Sand Gentle-Foliant (All skin types)


Pollution and Smoking


While UV rays have long been on the ‘bad for your skin’ list, you may not be aware of the damage pollution can do to your skin. Especially air pollution.

Toxic nanoparticles of pollution can enter the skin cells - triggering free radical activity and inflammation which accelerate signs of premature ageing and dull, tired skin.

Your pollution solution? Double cleansing at night to remove all pollution debris and using an antioxidant-rich serum to neutralise free radical activity. 

Smoking cigarettes? Not if you want healthy, glowing skin! Cigarette smoke contains carbon monoxide and nicotine and the combination impacts blood flow to the skin leaving it sallow, tired, and dry looking.


Best Face Mask For Tired Skin


Pamper tired skin with a face mask brimming with active ingredients to target dullness and help brighten a fatigued complexion. 

The Bouncy Brightening Silky Booster Mask is suited to most skin types and can be left on for a 10 minute masking session or overnight to allow your skin to soak up the active ingredients. We recommend starting with a 10 minute application and work up to an overnight session as the active ingredients are quite concentrated. 


Infographic tired skin and how to wake it up


Pregnancy Safe Skincare Ingredients

pregnancy safe skincare

Pregnancy Safe Skincare Ingredients


Expecting a new little arrival? Congratulations! Let us help you navigate safe skincare for pregnant women. This handy guide explains ingredients to avoid and pregnancy approved alternatives.


Common Skin Changes During Pregnancy


There are some lucky mums-to-be out there that experience the best skin of their lives during pregnancy. Unfortunately, it’s not always the case! You may experience pregnancy-related changes in your skin that are more challenging to deal with.

Hormonal acne - Breaking out around the chin and jaw? Acne in these areas can be linked to hormonal changes.

Melasma - Sometimes called the ‘mask of pregnancy’ melasma is hyperpigmentation (skin discolouration) that can appear on your forehead, nose, and cheeks.

Dryness - Dryness can make fine lines and wrinkles more pronounced.

If you have any pre-existing conditions, like eczema or rosacea, these can get worse during pregnancy.

You’ll need to manage these skin concerns while you’re expecting (and during breastfeeding) with skincare products that are safe during pregnancy.


Skincare Ingredients To Swap During Pregnancy


Safe skincare for pregnant women means avoiding certain ingredients - a few tweaks to your existing routine might be necessary. 

Carefully read all the labels on the skincare products you’re currently using. You’ll want to press pause on applying the following ingredients during pregnancy:


AVOID: Retinols, or any vitamin A derivatives (Anti-ageing)


Retinol, retin-A, retinoic acid, and tretinoin shouldn’t be used if you’re expecting. 

These anti-ageing ingredients are all derived from Vitamin A, which is an effective vitamin for your skin but is problematic during pregnancy. 

Excessive amounts of Vitamin A has been found to interfere with fetal development. No matter the amount you include in your routine, the safest approach is to avoid retinol, or any vitamin A derivatives entirely. 

What Are The Pregnancy Safe Anti-ageing Alternatives?

Thankfully, temporarily giving up Vitamin A doesn’t have to mean abandoning your anti-ageing routine.

Alternative ingredients that are pregnancy safe and offer effective anti-ageing properties are easy to include in your pregnancy skincare routine. You may already be using some!

Vitamin C 

Vitamin C is your antioxidant go-to for a pregnancy skincare routine. An effective all-rounder, it helps repair environmental damage, stimulate collagen synthesis, and brighten skin. 


Peptides are a type of protein that helps preserve and boost collagen levels, smooth fine lines, and minimise the appearance of pores. 

Omega Fatty Acids

Omega 3, omega 6 and omega 9 play a role in maintaining youthful, healthy-looking skin. They deliver positive changes in skin hydration, scaling, and roughness. 

Pregnancy safe products we recommend for an anti-ageing routine

The Uncomplicated Cleanser plus Anti-Ageing

Hyaluronic Hydrating Serum

24K Gold Nourishing Oil

Golden Anti-Ageing Serum (evening)

Anti-Ageing Repair Gel Booster Mask 

These products are also safe to use during breastfeeding.


AVOID: Salicylic acid (Acne)


Salicylic acid is a heavy hitter for treating acne. Its deep exfoliating action clears blocked pores to minimise bacteria and reduce congestion. When it comes to skincare for pregnant women though, it’s not on the ‘safe’ list in high doses so it’s best to skip this ingredient entirely. 

What Are The Pregnancy Safe Skincare Ingredients To Treat Acne?

Take your pick of pregnancy safe ingredients to manage breakouts while you’re expecting. 

Lactic acid

A sensitive skin hero, lactic acid is the gentler, yet effective, exfoliator of the acids group.

Glycolic acid

Glycolic acid is an exfoliant that naturally occurs in plants including sugar cane and citrus fruits.

Fruit enzymes

Enzymes found in some fruits and berries break down keratin proteins attached to dead cells to help target congestion.

Bentonite clay and activated charcoal

Detoxify and refine congested skin and help control oil.

Polynesian sand

An effective physical exfoliator for oily skin types, Polynesian sand helps to gently unblock pores for clearer skin.

Breakout prone skin will also benefit from pregnancy safe skincare products that deliver deep hydration, such as hyaluronic acid and niacinamide (Vitamin B3), and plant-based oils that help regulate sebum production.

Pregnancy safe products we recommend to help manage breakouts

The Uncomplicated Cleanser plus Anti-Redness

Hyaluronic Hydrating Serum

Acai Hydrate & Nourish Duo

Peppermint Green Oil 

Anti-Redness Minty Green Smoothie

Fresh Sea And Salty Sand facial exfoliant

Detoxifying Exfoliating Charcoal Serum

Soft Skin Refining Charcoal Clay Booster Mask 

These products are also safe to use during breastfeeding.


AVOID: Hydroquinone (Hyperpigmentation)


A depigmenting agent, hydroquinone is used to lighten darkened areas of skin by suppressing the formation of melanin in the skin. Research has shown hydroquinone to be problematic during pregnancy, so it’s one to avoid.

What are the pregnancy safe skincare ingredients to treat hyperpigmentation?

These powerful natural skin lighteners are safe to include in your pregnancy skin care products 

Vitamin C

 Vitamin C helps lighten patches of pigmentation without leaving your skin barrier compromised – no dryness, peeling or flaking as a result. It also gives the complexion a bright, radiant appearance.

Kakadu Plum

Kakadu Plum is believed to be the world’s most potent source of natural Vitamin C making it an excellent ingredient to help diminish the appearance of dark spots.


Bearberry Leaf extract is a natural skin lightener that works by helping to reduce melanin production. 


A powerful brightening antioxidant, liquorice is high in anti-inflammatories – making it great for post-inflammatory pigmentation and redness/scarring after breakouts.

Pregnancy safe products we recommend to help manage hyperpigmentation

The Uncomplicated Cleanser plus Brightening

Hyaluronic Hydrating Serum

Pomegranate Brightening Serum

Sunrise Skin Energising Acai Duo

Bouncy Brightening Silky Booster Mask

These products are also safe to use during breastfeeding.

If you have any questions about safe skincare for pregnant women, we’re here to help! Book your free consultation with an esmi Skin Minerals Consultant. 


pregnancy safe skincare