Skin Hydration, Why It’s Important?

The importance of looking after your skin.

Did you know, your body’s largest and fastest-growing organ is your skin? It’s amazing, it acts as your body’s coat by protecting you and helping you stay warm when it’s cold, and cool when it’s hot. And unless it’s cut or damaged, it keeps stuff out, including germs and water.  So why is it important to look after and keep it hydrated?

Well when skin is well-hydrated, it’s more plump and resilient. This is due, at least in part, to an ingredient in the skin called hyaluronic acid. The job of hyaluronic acid in the skin is to hold water. When there is adequate water from inside and out the skin looks healthier and more alive and is less prone to wrinkles. It’s also important in order for the skin to protect our bodies from UV radiation, microorganisms, and toxic agents. Hydrated skin will remain flexible and allow our protective barrier to remain intact. If the skin is broken, environmental factors can damage our bodies and cause exacerbated water loss, feeding a pattern of more damage due to further dehydration.

Hyaluronic Acid In Skincare

Hyaluronic Acid is great to use because it’s able to penetrate the skin’s upper layers to improve and benefit the skin when applied topically. Hyaluronic acid is a major component of skin, where it benefits tissue repair and protection. When applied in a HA cream or serum, hyaluronic acid forms and penetrates into the dermis, thus boosting the elasticity and hydration of the skin. The protective barrier on the skin locks in moisture, which gives the skin a youthful appearance.

To hydrate your skin we suggest using our esmi Skin Treat Hydrate, it contains Hyaluronic Acid for complete skin hydration and improvement in fine lines and wrinkles. You can also pair this with our BB Cream or Maximum Coverage Liquid Foundation.

If you have any questions please feel free to email


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